For the primary time in Adweek’s Company of the Yr program, we’re releasing the shortlist of companies thought-about for every of our Company of the Yr classes.
Adweek has expanded the classes this yr, including Midsize U.S., Small U.S. and Multicultural to the prevailing program of U.S., World, Worldwide and Breakthrough.
How we acquired right here
Adweek invited any company to enter (with out an entry price) by offering details about its previous yr and finest work. A crew of Adweek editors and reporters combed by means of the entries and created shortlists based mostly on which companies had the best potential to face out.
Within the ultimate spherical, companies submitted a extra complete questionnaire that offered data on consumer wins, income development, work, DEI, sustainability, expertise retention and extra.
A jury of Adweek editors and reporters deliberated over shortlisted companies till they had been able to vote on every class.
On Dec. 12, Adweek will reveal the winners. Under, in alphabetical order, are the shortlisted companies eligible to win U.S. Company of the Yr.
Anomaly
Three issues we preferred:
- A monster new enterprise yr featured 16 wins, together with Dunkin’, Bud Gentle and Vans.
- Improved parental go away to 24 weeks for birthing mother and father and 18 weeks for non-birthing mother and father.
- The company’s Tremendous Bowl spot for Meta Quest tugged on our heartstrings.
Barkley
Three issues we preferred:
- The company went on a profitable streak to drive record-high income. It received again Planet Health and added Purple Lobster and The Salvation Military.
- As a Licensed B Corp, Barkley has a enterprise unit devoted to sustainability.
- Barkley’s work for ARAG Authorized Insurance coverage.
Deutsch LA
Three issues we preferred:
- The company is including purchasers as each inventive and media AORs, like Workday and NerdWallet for inventive and Opendoor for media.
- Deutsch has invested in understanding the metaverse, which resulted in its robust work for Snapple Components and its Blockchain Bodega.
- Deutsch L.A.’s Taco Bell work good used Doja Cat as a spokesperson.
Droga5
Three issues we preferred:
- Droga5 received 14 new purchasers, led by LinkedIn, Instacart and Levi’s.
- The company has refreshed its C-suite with leaders like CEO Susie Nam, Scott Bell as CCO, Sean Lackey as CMO, and Colleen Leddy and Harry Roman-Torres as co-CSOs.
- Droga5’s marketing campaign for Paramount+, together with this spot known as “The Storm.”
Gale
Three issues we preferred:
- Projected jaw-dropping development of 120%.
- Gale added a $600 per thirty days stipend to assist staff with inflation this fall.
- Gale’s work to revamp and enhance Chipotle’s rewards program.
Goodby Silverstein & Companions
Three issues we preferred:
- The company retained 100% of its purchasers and 86% of its workers.
- GS&P created an in-house promoting college, the Academy at GS&P, which can enhance the pipeline of numerous expertise into the business.
- GSP’s Tremendous Bowl work for BMW.
Mischief
Three issues we preferred:
- Mischief thrived in new enterprise, attracting purchasers like Tinder, FanDuel On line casino, Coors Gentle, Miller Lite and Anytime Health.
- The company retained 100% of its staff.
- Mischief’s work for Miller64.
Ogilvy
Three issues we preferred:
- Ogilvy’s spectacular new enterprise yr included wins like Audi and H&R Block, and contributing to Coca-Cola as a part of WPP’s bespoke company, Open X, for the model.
- The company’s Ogilvy Associates program results in three-year retention charges, double the typical worker.
- Ogilvy’s work for Nation Crock had us asking why a margarine model is making whiskey.
The Martin Company
Three issues we preferred:
- A robust new enterprise yr that included wins of Bud Gentle Seltzer, Royal Caribbean and LegalShield.
- The company expanded its reproductive well being choices by protecting reimbursable bills for adoption, foster care and IVF. It additionally expanded advantages to cowl surrogacy help and elective egg and sperm freezing.
- The Martin Company’s work to create Nerf’s new mascot, Murph.
Tombras
Three issues we preferred:
- The company grew income 15% by means of new relationships with Subway, Steak-umm and Chivas Regal.
- It partnered with the College of Tennessee Knoxville to ascertain the Tombras Faculty of Promoting and Public Relations. It can work with 38 inner-city faculties to develop a brand new pipeline for numerous expertise into the business.
- Tombras’ work for Zaxby’s.
