Join Associate Highlight: Penske Media

For the month of November, we’re proud to characteristic an unbelievable powerhouse media companion, Penske Media. With a writer roster boasting of titles reminiscent of Rolling Stone, Billboard, The Hollywood Reporter, and SheKnows simply to call a couple of, it’s an absolute pleasure to share them with buyer and trade friends!

Q: Are you able to give us a high-level overview of Penske Media? 

A: Penske Media Company (PMC) is a number one world media and data companies firm whose award-winning content material attracts a passionate viewers. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens throughout its ever-growing constellation of iconic manufacturers, which incorporates Selection, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Grime, Gold Derby and SPY.com, amongst many others. PMC’s journalists and content material creators ship day by day probably the most complete information and data of their industries and areas of protection, unequaled in ambition, depth, and braveness. As well as, PMC owns a number of very important cultural occasions reminiscent of SXSW, LA3C, and Life is Lovely.

Q: What are the highest methods you promote manufacturers? 

A: PMC options manufacturers by way of commerce content material reminiscent of reward guides, in-depth product opinions, Search engine marketing-focused roundups, and so forth. Along with the content material, we’ll leverage newsletters and social promotion to additional amplify our content material. We’ll additionally promote commerce articles on our model homepages in an effort to seize a bigger viewers.

Q: What’s the complete attain of your viewers?

A: Our complete attain is 136 million distinctive guests per thirty days and 292 million followers throughout digital platforms.

Q: Which verticals carry out the most effective with Penske Media? 

A: Just about every part, together with: streaming; males’s and ladies’s trend – garments, footwear, and luxurious; client electronics; grooming; dwelling, parenting, and child; tech; and presents.

Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months? 

A: We’ve run a really profitable Amazon Prime Video marketing campaign this yr, masking unique Prime Video releases together with the unique Thursday Night time Soccer video games leading to important Prime Video and Prime Video Channel conversions. A lot of our content material has appeared in prime information outcomes in the course of the launch of those well timed franchises.

Q: What’s one thing distinctive about Penske Media?  

A: Penske Media has such a diversified model set that touches leisure (Selection, The Hollywood Reporter, Billboard, Rolling Stone, Indiewire), girls’s life-style manufacturers (WWD, SheKnows, STYLECASTER), tech manufacturers (SPY.com, BGR), and extra. We create content material that touches such an enormous array of customers hitting varied demographics.

Q: Any trade tendencies or insights to share with manufacturers?  

A: We have now seen a powerful curiosity from advertisers who need to have interaction in sponsored affiliate campaigns the place manufacturers are spending cash to unlock paid promotions in commerce content material that drive conversion versus spending their price range on conventional promoting. We count on curiosity in efficiency advertising and marketing campaigns to proceed to develop particularly in mild of unsure macroeconomic circumstances.

For those who’re a TUNE buyer and wish to work with Penske Media, go to Join in your platform and request an introduction, or electronic mail [email protected] for extra info. You can even request a demo right here.