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High Creators Driving These Manufacturers’ Influencer Advertising Success
1. Kylie Cosmetics: VIT 928K
High 3 Creators
2. Uncommon Magnificence: VIT 456k
High 3 Creators
3. Fenty Magnificence: VIT 320k
High 3 Creators
4. r.e.m. magnificence: VIT 317k
High 3 Creators
5. L’Oreal Paris: VIT 308k
High 3 Creators
6. Charlotte Tilbury: VIT 305k
High 3 Creators
7. Maybelline: VIT 278k
High 3 Creators
8. Colourpop: VIT 272k
High 3 Creators
9. Huda Magnificence: VIT 268k
High 3 Creators
10. MAC Cosmetics: VIT 256k
High 3 Creators
What’s VIT?
In 2019, Traackr launched the Model Vitality Rating (VIT) to measure the eye your model earns amongst influencers. Particularly, VIT measures the visibility, affect and belief of influencer content material mentioning your model. Our aim was to create a system that can really aid you perceive how your influencer advertising and marketing campaigns are working and what you are able to do to enhance.
VIT consists of three components:
- Visibility (attain of content material),
- Influence (engagement generated)
- Belief (high quality of content material on model picture).
Every is measured individually and mixed to generate a single rating. You should use VIT to measure the success of a publish or marketing campaign, create significant model rankings and enhance the reliability of your ROI and funding fashions.
Be taught extra about VIT and the way it differs from EMV.
Methodology
We analyzed influencers in the USA who produced content material mentioning one of many 1,737 magnificence manufacturers from our Magnificence Model Leaderboard between January 2022 – October 2022.
