Focus As a substitute on the Underlying Platforms!
Social media, streaming, gaming, and different stylish industries have drawn our crowd of gen Z of us into the muddy waters with no clear look into what issues most.
Everybody desires to be a well-known YouTuber, streamer, social influencer, content material creator, a combination, or one thing in-between. OR, they wish to construct/create the precise tangibles which influencers worldwide adore to devour (video games, novels, comics/manga, media/music).
All of us have our internal passions which stem from this need, and it pushes many to both:
A) Maintain creating content material on the web.
B) Maintain attempting to construct it themselves.
For instance… love gaming? In keeping with Statistica, in 2020 alone, a whopping 1.2 BILLION viewers have been watching gaming-related video content material on the web, throughout Twitch, YouTube, or different video platforms.
Thus a symptom of this passionate gen Z market of content material creators involves mild: pure market saturation.
Earlier than we proceed — I’m not saying that folks ought to cease creating content material. I’m saying persons are leaping too quick right into a now-saturated market with out first contemplating the industries of instruments and companies which permit all of this to occur within the first place.
I’m a sufferer myself. For the previous few years, I’ve been churning out content material after content material on a myriad of platforms, comparable to (haha…) Medium, YouTube, and TikTok, and I’ve been writing printed novels, hoping many would begin recognizing my prowess as a fiction author.
It’s clear as day that solely a small portion of all content material creators find yourself making a sufficient to proceed thriving. In keeping with this article by Josh Howarth, solely 10% of all creators enter the six-figure earnings band.
Should you’re conflicted or dejected on persevering with your content material creation journey, why not assist the underlying platforms and applied sciences as an alternative? All of them allow our creator business to thrive the best way it’s at present within the first place. Be a part of the hidden bull-run that’s gaming, publishing, content material, and different highly effective platforms.
Misplaced within the weeds are the enterprise and technological alternatives to not solely assist the companies/instruments which permit content material, video games, and media to be produced and consumed within the first place, but in addition to innovate them.
There are a plethora of platforms, databases, programs, groups, and different instruments which function the important thing to unlock our world of content material. Yearly which passes by, extra improvements and investments pour into these industries. Why not be a part of a group of: growth; product; design; advertising and marketing; promoting; gross sales; or every other position that also lets you be taught from a particular subject you’re keen on?
For instance, if you examine how huge the content material creation business is (an estimated $12.4 billion USD of valuation in 2022 with an upward progress to $47.2 billion by 2032 based on FMI), it’s possible you’ll neglect that these billions of {dollars} principally comprise income and investments from of platforms and companies, not the cash flowing from customers to content material creators.
What do gaming, animation, and different media studios all have in widespread?
They’re all supported by a large underlying business of instruments, platforms, and companies.
For instance, gaming is one among many stylish and passionate fields which gen Zs adore. Should you dream about working in gaming however aren’t DEAD SET on becoming a member of a recreation studio group, then why not contemplate the world of gaming platforms, or different instruments/companies which allow your business of ardour to thrive? Unity Gaming Companies, XBOX, AWS for Video games, and different platform groups present countless instruments and companies constructed and maintained by people who find themselves equally as passionate concerning the house as you’re. Heck, community with these of us; they know concerning the gaming business higher than anybody else, they usually’re sensible, diligent, and know how you can ship cool sh*t that makes the entire recreation growth cycle simpler for everybody.
What do YouTube, TikTok, Twitch, IGN, and Medium all have in widespread?
They’re all constructed and maintained by sensible, gifted and passionate groups who discovered their position within the content-creation business.
Right here’s one side I really feel is commonly much less talked about: Should you work as a part of a group to construct, assist, or market these platforms as an alternative of attempting to turn into an precise creator, you’ll be able to nonetheless turn into an knowledgeable in your business of ardour and be well-known throughout the creator business. You’ll be able to have interaction and community with like-minded of us from each the manufacturing and the consumption facet of labor. You’ll be able to in all probability turn into equally as or extra well-known and respected than the common content material creator.
My objective was to carry higher visibility to the platforms, instruments, and companies behind our thriving creator neighborhood. Too summarize:
Many are simply distracted by what’s on the floor: a chaotic mash of wannabe creators, streamers, recreation builders, writers, and so-forth. Always remember the applied sciences which ENABLES this business to thrive the best way it’s at present within the first place. That’s the place the true treasure chests are ready to be opened.
My title is Kasey, AKA J.X. Fu (pen title). I’m obsessed with (you guessed it) writing, and thus I’ve discovered myself deep within the abyss on weeknights creating novels. I’ve written two up to now: a fantasy/motion/thriller, and a romance-comedy. I do that whereas working a full-time tech PM job in the course of the day.
Comply with me on Medium for extra writing, product, gaming, productiveness, and job-hunting ideas! Try my web site and my Linktree, and add me on LinkedIn or Twitter, telling me you noticed my articles!
