Regardless of the politics of the World Cup, it’s at all times going to carry out one of the best in Nike and Wieden+Kennedy.
This new “Footballverse” advert manipulates time and house to carry collectively a bunch of well-known footballers, together with Ronaldo, Mbappé, Ronaldinho, De Bruyne, and Foden, in a playful 4 minute movie.
There are some nice touches, like when Ronaldo questions his youthful self’s selection of haircut. It’s like a souped-up metaverse model of Adidas’ chic 2006 World Cup advert, through which two younger boys are the managers of their very own fantasy soccer groups.
As a part of Nike’s marketing campaign, soccer followers can go to a Footballverse expertise in Nikeland on Roblox, the place they’ll compete towards their buddies within the Nike Cup Conflict.
Nike mentioned: “‘Footballverse’ exemplifies Nike’s long-standing perception that the way forward for sport has infinite potential – and encourages a brand new era of footballers to show it. Each era of athletes makes a singular footprint on the sport, expands the game, and evokes future generations to go away their mark.”
It’s good to see an upbeat soccer business, and whereas this one stops wanting celebrating Qatar, it does, simply maybe, begin to generate a little bit of positivity and pleasure concerning the 2022 World Cup. Properly timed.
MAA inventive scale: 8
