Google has introduced a boatload of latest search options throughout Google Search, Google Lens, Purchasing and Maps all geared toward bringing search to extra customers in additional useful methods. These enhancements cross over Multisearch, Google Leons, Google Purchasing and Google Maps.
Be aware that a few of these had been introduced on the Search On occasion a number of months in the past.
Discover meals via Multisearch
See a meals dish you assume appears tasty and it makes you hungry? Nicely, now with Google Lens, you possibly can take a photograph of that dish and add then sort “close to me” in Google Multisearch to have Google present you eating places the place you possibly can order that dish off their menu.
“This new approach of looking out will assist me nd native companies in my group, so I can extra simply assist neighborhood outlets in the course of the holidays,” stated Cindy Huynh, Product Supervisor, Google Lens.
This function is launching in the present day in English within the U.S. cell search outcomes.
Here’s a GIF of that in motion:
Seek for particular dishes
Along with looking out by picture for dishes close to you, you can too sort in your search to seek out these particular dishes. Google will present you close by eating places to seek out this dish and Google can even provide you with extra details about pricing, substances and extra menu data.
This function can be launching in the present day in English within the U.S. on cell units and within the Google app on Android and iOS.
Here’s what it appears like:
Google Lens translate getting an improve
Google is rolling out an enormous replace to the Google Lens augmented-related translate capabilities. This replace lets searchers translate textual content on extra complicated backgrounds. As a substitute of overlaying up the unique textual content, Google will erase the unique textual content and recreate the pixels beneath with an AI-generated background, then Google will overlay the translated textual content on prime of the picture.
Google is utilizing generative adversarial networks, often known as GAN fashions, to current the translated textual content higher. It’s the similar expertise Google makes use of within the Pixel units because the “Magix Eraser” function on pictures.
Here’s a pattern exhibiting how Google Lens is overlaying the interpretation in a better approach for searchers to grasp:
That is launching later this yr, earlier than the top of 2022.
Google Purchasing with AR footwear
Google can be launched procuring options that can assist you see footwear in AR, augmented actuality, over your personal footwear. Google stated this new procuring AR expertise for sneakers, lets you spin, zoom and see footwear in your house. This may work throughout manufacturers akin to Saucony, VANS and Merrell.
Begins rolling out within the US in the present day, Google stated.
Here’s a screenshot of what this appears like:
New procuring fashions for AR magnificence
Additionally, Google has added new augmented actuality search options so that you can attempt product on fashions with varied options, pores and skin tones and extra. Google added a brand new picture library with 150 fashions representing a various spectrum of pores and skin tones, ages, genders, face shapes, ethnicities and pores and skin varieties that can assist you precisely take a look at over 2,000 basis shades from a wide array of manufacturers.
This can be a function we coated a whereas again however now it’s going stay in the present day within the US.
Google Maps stay view search
Now you possibly can search and discover neighborhoods with augmented actuality utilizing the Google App in your telephone. You’ll be able to now take the Google Maps app in your telephone, click on on the digital camera icon and look via the display to see overlays of what’s proper close to you in real-time.
Google has been demoing this function for a while however beginning subsequent week, this function will begin rolling out in London, Los Angeles, New York, Paris, San Francisco and Tokyo.
Here’s a screenshot of what this appears like:
Google Maps provides EV charging filters and wheelchair accessibility
Google additionally added the power to filter Google Maps for charging stations with fast-charging plugs, or stations with plugs appropriate together with your EV. This may present CSS and CHAdeMo fees that do 350kW and even 50Kw, plus Google could even present their availability. This will likely be accessible globally on Android and iOS wherever EV charging stations can be found.
Plus, Google added filtering Google Maps for if a spot has a wheelchair-accessible entrance because of the wheelchair icon on Google Maps. This will likely be accessible globally on Android and iOS wherever EV charging stations can be found.
Why we care
When you or any of your prospects are in any of those companies and might leverage any of those options, you possible ought to as you might get extra publicity from Google Seek for doing so. As a searcher, these options will not be simply enjoyable and helpful but in addition, many are downright cool.
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About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry might be adopted on Twitter right here.
