20 New Efficient Product Launch Announcement Emails — Stripo.e mail

What makes iPhones the most-awaited product of the yr? We all know there are smartphones on the market that aren’t worse than Apple’s merchandise (expensive Apple builders, I urge your pardon), however most individuals don’t pay shut consideration to these merchandise’ releases and updates.

After all, one might imagine that Apple is so awaited due to the facility of its model identify. Nonetheless, this model was not at all times this well-known. However their first launch was extensively mentioned. They owe their success to a well-thought-out product launch marketing campaign and a correct new product launch announcement e mail.

(Supply: Electronic mail from Apple)

Well-known manufacturers evoke anticipation and need in prospects to purchase and use their merchandise. How? We’ll share examples of one of the best product launch campaigns run by world-famous corporations.

Use Stripo’s product launch e mail templates to start out your personal e mail marketing campaign ASAP

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What’s a product launch announcement?

The product launch announcement is a set of actions aimed toward selling a brand new product.

Hopefully, your new or upgraded product’s options meet clients’ wants and even exceed their expectations.

Previous to selling and saying your up-and-coming product, attempt it out, and outline its execs and cons. And be sincere with the target market throughout the entire announcement marketing campaign.

(Supply: Electronic mail from Starbucks)

Tips on how to announce a product launch successfully through newsletters

You will want to construct a product launch e mail sequence to maintain the target market up to date and to maintain them desirous about your product.

What number of emails ought to be within the sequence? Relies on how a lot time you’ve gotten left. However make, a minimum of, 3 of them.

Electronic mail 1 — Teaser e mail

The primary e mail — a teaser e mail — is to tell recipients in regards to the upcoming launch. On this means, you construct anticipation. Right here, you possibly can point out a number of distinctive options that your product possesses, or may say that one thing enormous is coming.SahringSpecifying the launch date is elective at this stage.

(Supply: Electronic mail from Apple)

(Supply: Electronic mail from Monica Vinader)

Electronic mail 2 — Product launch announcement e mail

The second is to replace your customers. Remind them in regards to the options you talked about in a earlier e mail and add a brand new one.

(Supply: Electronic mail from Porsche)

Or share some info in your product when you have not accomplished this within the earlier e mail. Remember to embrace some photographs of the product.

(Supply: Electronic mail from Apple)

Electronic mail 3 — Product announcement e mail together with the Pre-Order choice

Within the third e mail, after you’ve gotten revealed the product’s most important choices, add photographs and the “Pre-order” button on this e mail.

Many staunch followers would like to be the primary to personal your product.

(Supply: Electronic mail from WB Video games)

Electronic mail 4 — Asserting that the product has been launched

The fourth product launch e mail is to tell recipients that the product has been launched. Right here you clarify to clients how they’ll get this product.

(Supply: Electronic mail from Brighton)

Electronic mail 5 — Observe up e mail

Regardless of how ardently your clients had been ready to your product, some nonetheless may need missed the brand new product launch e mail. Remind them they’ll nonetheless purchase your product.

(Supply: Electronic mail from Adidas)

Vital to notice:

For those who begin the brand new product announcement e mail marketing campaign a number of months/yr previous to the discharge date, then you might be welcome to increase your sequence to 4-6 emails.

20 efficient product launch e mail examples

We hope these samples will get you impressed to construct your highly effective product launch emails.

Instance 1. Maintain clients intrigued until the final second — Lamborghini

This well-known automotive model is aware of how one can keep clients’ curiosity with out saying a phrase about what they’re going to launch. As a substitute, they’re inviting their model lovers to an occasion the place they’re going to share the main points of the brand new product. Even the picture on this new product launch e mail pattern doesn’t say something in regards to the future launch.

(Supply: Electronic mail from Lamborghini)

Instance 2. Give your model followers early entry to the brand new merchandise — Athleta

Permit early entry both to these clients who purchase from you extra typically than different customers, or to those that downloaded your app, similar to Athlet did it.

(Supply: Electronic mail from Athleta)

Instance 3. Let your staunch clients be the primary to know — Adidas

On this e mail, Adidas promised to inform clients in regards to the product launch a number of hours earlier than they ship over the product launch announcement e mail to your entire contact base.

(Supply: Electronic mail from Adidas)

Instance 4. Add some thriller to your emails — Mercedes Benz

You do not actually need to point out the product you might be about to launch in a product launch announcement e mail. Present its prototype.

(Supply: Electronic mail from Mercedes Benz)

Instance 5. Present detailed info on the product — Electronic mail on Acid

(Supply: Electronic mail from Electronic mail on Acid)

Be descriptive. The extra particulars you share within the product introduction e mail the higher.

I can’t omit the infographics on this e mail — it’s superior. 

Instance 6. Present the product from completely different angles — Hill Metropolis

(Supply: Electronic mail from Hill Metropolis)

There are instances when a picture is price a thousand phrases, particularly in relation to product introduction emails.

Instance 7. Let the designer current their very own assortment — Brighton

Personally, I like this custom carried out by Brighton, the jewellery retailer.

(Supply: Electronic mail from Brighton)

Each time, when launching a brand new assortment, Brighton lets the designer current it by him/herself. The creator of the gathering speaks from her coronary heart and explains what precisely motivated her to craft this explicit line.

Instance 8. Be supportive — Everlane

(Supply: Electronic mail from Everlane)

This can be a new product merchandise and prospects have no idea whether or not it’s about to go effectively with the remainder of their wardrobe. Be supportive — present them with trend suggestions on how one can put on this cashmere rib with different items of the model’s attire. Everlane even shared photographs of what it’s about to appear to be.

A pleasant trick to extend gross sales, huh?

That is considered one of my favourite clothes line launch publication examples.

Instance 9. Persuade to purchase from you/play on folks’s self-importance — Maybelline

(Supply: Electronic mail from Maybelline)

In terms of trend and traits, for a lot of your subscribers, nothing could be extra convincing than suggestions by distinguished folks. The Oprah Journal awarded this lipstick, proper? — Then undoubtedly, I ought to attempt it, too.

Instance 10. Make it clear — Tesla

(Supply: Electronic mail from Tesla)

Actually, you do have to be mysterious, and intriguing, however not on the product launch day. As soon as the product is accessible to order or pre-order, make your copy straight. Add photographs and even movies of the newly launched product. There ought to be no misunderstanding.

Instance 11. Use movies in product announcement emails — Appcues

(Supply: Electronic mail from Appcues)

Solely the one that is in love with the product can describe it at its finest. And who loves the product most? Proper, the CEO and builders. In some instances, it’s the similar individual.

Let the CEO converse, and file a video the place she or he describes the professionals of the product within the smallest particulars.

Decide a product launch e mail template from our gallery

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Instance 12. Ship an invite to a stay presentation — Tesla

If you’re internet hosting a complete offline occasion the place a speaker on behalf of your staff presents a just-launched product, you should definitely ship the occasion announcement e mail to your contact base, together with present clients.

(Supply: Electronic mail from Tesla)

Tesla despatched this invitation like an hour earlier than the very occasion.

Nonetheless, they’d additionally promoted this occasion through social media channels.

Instance 13. Encourage to buy your product — Apple

(Supply: Electronic mail from Apple)

Apple might be one of the best at operating product launch e mail campaigns. Each phrase, each character issues.

Another factor that makes them distinctive — as soon as the precise product launch date is ready, they hurry to share it with prospects!

Instance 14. Be interesting — Ferrari

(Supply: Electronic mail from Ferrari)

This can be a good announcement of an upcoming product. Ferrari right here appeals to self-importance 🙂

As a result of who wouldn’t prefer to be the primary to own one thing luxurious? And to win…

The “Pre-order” button helps — it means I gained’t have to remain in line, I’ll obtain my parcel on the discharge day, I will likely be actually the primary to attempt.

Instance 15. Emphasize the sensation of anticipation — Grammarly

(Supply: Electronic mail from Grammarly)

High-requested characteristic… good trick! Even when a few of your prospects didn’t care about this selection, they’re now prone to attempt it out to seek out out what made it so anticipated.

Instance 16. Spotlight the brand new options intimately — Nokia

(Supply: Actually Good Emails)

I discover this e mail marketing campaign good for 3 causes:

1. The 2 CTA buttons that repeat themselves.

2. Brian Crecente from Rolling Stone praised this product.

3. Nokia highlighted the highest execs of Metal HR by itemizing and illustrating them.

Even when simply glimpsing at this e mail, prospects will nonetheless see that this watch is price contemplating if not buying.

Instance 17. Remind how quickly the product will likely be launched — Brighton

(Supply: Electronic mail from Brighton)

Brighton mentions the launch day throughout all emails, throughout all promo emails. Even when the e-mail isn’t a bit of the product launch marketing campaign.

Good method to not let your clients overlook about your releases.

Instance 18. Construct a product launch e mail sequence — Everlane

Everlane despatched out 4 emails.

Electronic mail 1 

They only knowledgeable us that each minute 1,000,000 plastic bottles are made. And added they’re about to do one thing about it:

(Supply: Electronic mail from Everlane)

Electronic mail 2

They notified us they’re going to eradicate virgin plastic by producing outwear out of it:

Electronic mail 3

They lastly allow us to take a sneak peek on the upcoming product.

Electronic mail 4

They lastly introduced the sale has been began and added the CTA button.

That is easy but superb!

Instance 19. Structurize your e mail for simpler notion — Stripo

New product launch e mail template:

This e mail template accommodates room for heading and CTA textual content, video block, and outline fields. All content material is structured.  Which makes it simpler to understand info and makes your e mail extra interesting.

When you decide it to your future product launch e mail campaigns, you’ll solely need to barely edit it:  exchange our content material and emblem with yours.

Instance 20. Join a brand new product launch with earlier releases or your model historical past — Porsche

Let your clients purchase not solely your product however your story. Issues which have a historical past usually value extra and are cherished extra.

(Supply: Electronic mail from Porsche)

Product launch e mail topic strains: Examples

The topic could also be artistic, but clear and descriptive.

1. You will have signed up for the Alphaedge 4D Footwear launch — Adidas.

2. We’re bringing our imaginative and prescient to the highway: Mission E turns into Taycan — Porsche.

3. Introducing Marketing campaign Precheck — Electronic mail on Acid.

4. Introducing the seamless Practice Tee — Hill Metropolis.

5. JUST RELEASED: An Unique New Assortment! — Brighton.

6. Cashmere Rib Is Right here — Everlane.

7. Introducing Shine Compulsion Lipstick’s Latest Shades! — Maybelline New York.

8. Tesla Updates: Mannequin 3 is Obtainable to Order — Tesla.

9. Introducing The Progress Lab! — Appcues.

10. Get Prepared — Livestream Cybertruck Unveil! — Tesla.

11. The primary Scuderia Ferrari gaming headphones: don’t miss out! — Ferrari.

12. Grammarly’s Chrome Extension + Google Docs, Collectively at Final! — Grammarly.

13. Nokia metal HR has arrived — Nokia.

14. Impressed by the long run: The VISION AVTR — Mercedes.

15. In 7 Days: ReNew — Everlane.

16. It’s Time to Renew — Everlane.

17. In 2 Days: ReNew — Everlane.

18. The Wait Is Over: ReNew — Everlane.

19. AlphaEdge 4D Reflective: Coming quickly — Adidas.

20.  Meet the Superhero of Denims — Athleta.

21. Introducing the primary ever Hole House Assortment — Hole.

22.  We requested, we listened, we launched! — Monica Vinader.

23.  YEEZY LAUNCH STARTS IN… — Adidas.

24.  In The Particulars: Launching Enchanted Backyard — Brighton.

25.  The brand new Taycan Cross Turismo. Arriving Quickly. And Quick — Porsche.

A few of these examples are trivial, some are daring. There aren’t any finest practices on how one can write efficient product launch topic strains. There may be one rule solely: Be artistic and daring when engaged on a brand new topic line to your launch messages.

Tips on how to construct a product launch e mail with Stripo

You may decide any from our “New assortment”, and “Product replace” e mail templates.

Additionally, you possibly can effortlessly construct one with us:

Step 1. Decide a template

To take action, in your account, click on the Templates tab, then enter the “Ready templates” tab, and decide the one you want.

Browse Stripo’s prebuilt e mail templates

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Step 2. Work on product launch e mail header

Add your emblem and insert it as a picture.

You can too add a menu if essential. Nonetheless, well-known manufacturers nearly by no means do it for product announcement emails.

Constructing a banner to your product launch e mail

The banner could be represented as an a) banner picture or a b) carousel of banners.

a) banner picture

• add your banner picture;

• then select orientation;

• apply matching filters;

• add a replica over your banner picture to make it compelling;

• you can even add an image of a CTA button drawn by your designer over your banner picture. 

For extra info on how one can construct an efficient banner with Stripo in below 10 minutes, please consult with our weblog publish and watch a brief video.

b) carousel of banners

There are two kinds of carousel — CCS and AMP picture carousel.

The second is supported now by Gmail and Yahoo each desktop and cell apps.

How does it work? Customers swipe from one to a different banner picture.

Interactivity, particularly, in product announcement and promo emails improve clients’ engagement. 

Stripo permits including as much as 16 slides:

• drag an AMP carousel block in your product announcement e mail template;

• allow “Preview pictures”, set their measurement — the preview pictures will likely be situated under the picture carousel;

• add your picture;

• edit it if essential;

• place a CTA button over it if you happen to like;

• click on the “Add slide” button;

• add a brand new picture, and so on.

For extra info on how one can construct AMP carousels with Stripo, please consult with our respective weblog publish.

Including video

Video, the place you spotlight your new product’s options or present how one can use it, can improve the conversion price.

Simple to embed one with Stripo in your emails:

• drag a video block into your e mail;

• insert the hyperlink to your video that you just’ve beforehand uploaded to Youtube or Vimeo in a respective discipline;

• Stripo will add video’s alt textual content routinely;

• select the play button coloration;

• add a customized thumbnail picture to make it extra significant. 

Including countdown timer

Timers are crucial for emails of this sort.

(Supply: Pinterest)

Stripo prevents you from the need to construct a timer elsewhere exterior an editor, then paste the embed code and work on the timer’s responsive design.

With Stripo, you possibly can construct and customise timers straight in our editor:

Designing a CTA button

Have you ever satisfied potential clients they should purchase your product? — Nice! Present them the place they’ll do it.

Construct a CTA button that’s fairly noticeable:

• open the “Look tab”;

• go to the “Basic” settings;

• enter the “Button” tab;

• work on the button’s design — this manner, you apply these settings to all of the buttons you’ll use in your e mail;

• allow the “Spotlight hovered buttons” choice if you happen to like — your buttons will change coloration as soon as a consumer locations the mouse pointer over your button;

• toggle the “Help of Outlook” button — in order for you your buttons to save lots of them form in Outlook;

• drag the button block in your e mail template.

Please, discover extra info on the kinds of buttons in our “Electronic mail Name to Motion Greatest Practices” weblog publish.

Last ideas

Electronic mail is a strong channel. We simply confirmed how one can correctly e mail a buyer a few new product.

However we advocate that your launch marketing campaign additionally contains social media bulletins, and adverts on mass media — to make your product launch campaigns much more highly effective.