The communications perform is at an inflection level, as an limitless deluge of social and political points together with growing worker comms issues have illuminated the worth of communications to the C-suite.
With that in thoughts, Ragan Communications partnered with analysis consultancy HarrisX within the fall of 2022 to grasp how CEOs and communications leaders view one another’s roles and duties, what they worth most, and after they imagine responses to public coverage points are essential.
The survey was performed by Ragan and HarrisX from Oct. 11-24 inside the U.S. amongst 360 CEOs and different high-ranking senior communicators.
Requested the place comms provides probably the most worth, CEOs ranked “government communication” on the prime (14%), underscoring how essential communicators are to serving to them form and refine their voice.
Whereas CEOs ranked ‘worker communications’ because the second-most helpful perform (9%), different comms leaders thought-about it probably the most helpful perform (13%), which emphasizes the elevated position that communicators play in worker engagement.
CEOs additionally thought-about investor relations (8%) and ESG (6%) as helpful communications capabilities, although they didn’t even crack different communications leaders’ prime 5.
Preserve your eyes peeled over the following few weeks as we unveil extra findings from the 2022 HarrisX/Ragan CEO-Communicators Perceptions Survey.
COMMENT
One Response to “Right here’s the place CEOs see comms including probably the most worth”
Many CEOs might rank government communication on the prime due to which backside could also be at stake. Advertising PR and Washington PR defend a CEO’s backside line however expert government communication might defend a CEO’s ass!