There’s one other new child on the block—or within the App Retailer, we must always say. As of October 2022, BeReal is second solely to Peacock TV because the most-downloaded free utility in the USA. What does that imply for social media traits right this moment?
Yep. It appears to be like prefer it’s most likely time to get accustomed to one other social media platform.
Whereas some manufacturers are reluctant to spend an excessive amount of vitality on a platform with out confirmed endurance, others have already planted their flags as early adopters. Let’s break all of it down so you may decide if a BeReal technique is best for you.
What’s BeReal?
BeReal is a French photo-sharing social media app developed by Alexis Barreyat and Kevin Perreau. Though it’s been round since 2020, the app didn’t acquire international traction till mid-2022.
BeReal sends customers a simultaneous each day notification prompting them to add a photograph inside a two-minute window utilizing its distinctive front- and dual-facing digital camera function. The app’s tight posting deadline encourages genuine content material since customers don’t have sufficient time to stage the right shot like they could on different platforms. BeReal additionally doesn’t enable filters or photograph modifying, and there aren’t any official commercials (but) or follower counts.
Picture by way of eMarketer
How does the BeReal app work?
Fortunately, most of BeReal’s allure is in its simplicity, making it fairly straightforward to get the grasp of. Its founders deliberately restricted the platform’s options to advertise authenticity over aesthetics and supply a “actual” have a look at what individuals are actually as much as of their each day lives.
Right here’s a glance to get arrange:
- Create an account. The app will ask you to choose a username, profile show identify, brief bio, and profile image.
- Add some associates. You’ll be able to select who to observe out of your contacts or search by username.
- Time to BeReal. Each day at a unique time, all BeReal customers get a notification saying, “It’s time to BeReal.”
- The clock begins. You might have two minutes to seize a BeReal together with your back and front cameras after you get the notification. You’ll be able to put up your BeReal late, however the app will notify your folks that you simply didn’t make it within the meant window.
- Want one other take? You’ll be able to retake your BeReal as much as 10 occasions, however your followers will know what number of tries it took to get the shot you wished.
- Add a caption. Get a dialog began with a little bit further context.
- No lurking allowed! You received’t have the ability to see what your folks are as much as till you put up a photograph your self.
Further BeReal options
Whereas the checklist is brief, BeReal does have just a few options that assist create a extra distinctive expertise, together with:
- Challenges – Generally, the BeReal notification comes with a “problem” to assist encourage posts.
- Discovery – Make your BeReals public and discover out what different customers in your space (or world wide) are as much as.
- Map – Take a look at the place your folks are posting their BeReals.
- Recollections – BeReal archives all of your posts so you may revisit them anytime.
Can manufacturers promote on BeReal?
BeReal considers paid advertisements intrusive and doesn’t enable them on its platform. The app’s steadfast dedication to “actual” content material is admirable however does trigger some concern for the platform’s longevity—particularly as Instagram, TikTok, and Snapchat roll out copycat options.
To remain aggressive with its wealthier counterparts, BeReal is reportedly contemplating some premium options and subscriptions to generate income. It additionally hasn’t utterly dominated out providing paid advertisements sooner or later. Nevertheless, many entrepreneurs are understandably reluctant to spend money on a method for a platform that isn’t at present worthwhile.
That stated, BeReal’s time dedication is small. And the real content material and interactions the platform conjures up have already allowed some family names to showcase their model in an entire new mild.
6 artistic methods manufacturers can leverage BeReal
Promote authenticity.
As a model, you all the time wish to put your greatest foot ahead. However everyone knows that life can’t be glamorous on a regular basis. So why not simply come proper out and say it? Or higher but, present it.
BeReal is a superb alternative to humanize your model. No staged pictures. No limitless takes. Only a uncooked have a look at who you might be and the way your organization operates.
Be a little bit boring.
Social media makes some folks appear to be all they do is win, main others to really feel like their lives are insufficient by comparability. However BeReal is a refreshing reminder that even probably the most adventurous amongst us nonetheless have bedhead and lazy afternoons.
In the event that they aren’t already, encourage your creators to share these moments with their viewers on BeReal. Doing so will assist followers see a unique facet of their favourite personalities and make them really feel much more relatable once they put up their ordinary content material on different platforms.
Attain a youthful viewers.
Gen Zers and millennials are the overwhelming majority on BeReal, with solely a fraction of its customers over 45. Whereas older generations persist with Instagram and Fb (for now), BeReal is an attention-grabbing choice for manufacturers to succeed in youthful audiences on a platform that also feels prefer it belongs to them.
Picture by way of eMarketer
Present what’s taking place behind the scenes.
Some manufacturers leverage BeReal as a window to what life is inside their firm. This may be a good way to share your model story in a singular and genuine method and put a face to the folks making the gears flip behind the scenes every single day.
Share distinctive low cost codes.
Think about sharing distinctive low cost codes folks can solely get in the event that they observe you on BeReal. This provides your viewers a sense of exclusivity and makes them really feel a stronger connection to your model. Plus, leveraging trackable low cost codes on the app offers a significantly better concept of how useful the platform could be to your influencer advertising targets and assist you to decide whether or not or not it’s value investing extra time into.
Tease upcoming product releases.
Some manufacturers are already utilizing BeReal to tease upcoming product launches. Posting “cryptic” photos on the app with deliberately little context could be an efficient strategy to pique customers’ curiosity and trigger them to hunt extra data in your web site or different social channels. And if you wish to take it a step additional, contemplate providing some kind of giveaway to your upcoming launch to drag much more eyes onto your BeReal content material.
Get your creators concerned.
Ship your influencer roster a BeReal problem.
Have some enjoyable with the app and make up your individual BeReal challenges you may ship to your creators. With a little bit effort, the content material will make for a enjoyable mini-photo library you may repurpose in your different platforms.
Give your occasions a particular cameo.
Attempt to get your creators concerned in your BeReal content material at your subsequent occasion. Your viewers will love catching a glimpse of the visitor look and hopefully head to your or your creators’ different platforms to get extra protection from the occasion.
Allow them to take over your account.
Kick the cameo technique up a notch and provides your creator entry to your BeReal account. That method, you don’t even need to be in the identical place on the similar time, and you’ll be sure the influencer is the focal point when the notification arrives. It ought to go with out saying, however simply you’ll want to choose a creator you belief earlier than giving this technique a go.
Promote psychological well being.
Influencers are recognized for creating beautiful content material on social media, however on BeReal they don’t need to. Let your creators know they don’t need to be “on,” and encourage them to indicate their followers that life doesn’t all the time need to be picture-perfect on a regular basis.
Manufacturers already making the most of BeReal’s rising reputation
Chipotle
Chipotle is all the time fast to tackle the most recent social media pattern, so it’s not stunning they’re additionally one of many first manufacturers to leverage BeReal. From promo codes to behind-the-scenes photographs, Chipotle has already proved its viewers is keen to get on board with the model’s presence on the app.
The restaurant additionally included BeReal into its twenty second “Boorito” promotion. Chipotle just lately introduced that anybody who takes a photograph of themselves at one in all its eating places through the two-minute BeReal window on Halloween with the caption #boorito sweepstakes can be entered right into a drawing to win free burritos for a yr.
Trident Gum
made gum collectively may as properly BeReal collectively pic.twitter.com/l3nZ4UfZLn
— trident gum (@tridentgum) July 18, 2022
Trident Gum instructed the world they’re utilizing the app by posting a BeReal screenshot on Twitter asserting the upcoming launch of its Bitter Patch-flavored gum. The transfer proved a stable one-two punch to get followers giddy about an thrilling new product launch whereas driving extra followers to its BeReal web page to seek out out what the model is as much as subsequent.
PacSun
it’s time to ⚠️BeReal⚠️ pic.twitter.com/59o2RITFiC
— pacsun (@PacSun) July 20, 2022
PacSun took an analogous method as Trident when it posted a candid “blooper” of 4 fashions carrying garments from the model’s casualwear assortment throughout a photoshoot. By means of its BeReal presence, PacSun gives followers a peek backstage of the model’s advertising division that audiences can be onerous pressed to seek out anyplace else.
Key takeaway on social media traits right this moment: Is the BeReal app ‘for actual’ or only a flash within the pan?
Whereas it stays to be seen whether or not or not BeReal is right here to remain, one factor is for positive: Audiences are keen to present your model a shot on the app in the event you conform to play by the principles. By protecting your content material genuine and within the spirit of the app, you may attain a younger viewers and turn into part of the dialog whereas the platform continues to be one of many hottest tickets within the App Retailer.
Regularly Requested Questions
