Amplify Conversions for In-app Notifications with Customized HTML

In-app notifications are brief and informative messages customers obtain after they open an app. They assist take consumer interplay a step additional, like progressing via the totally different levels of a funnel. From onboarding new customers to driving repeat purchases, these notifications allow you to do all of it!

With the opportunity of incorporating any content material or media, in-app notifications help you make customized, partaking messages and pair them with visually interesting components. Nevertheless, in the event you’re searching for extra management over the appear and feel of an in-app message, utilizing customized HTML templates is the way in which to go.

What are Customized HTML templates?

In a sea of manufacturers combating for visibility and consumer engagement, Customized HTML templates allow you to stand out and convey your message in an out-of-the-box method. These templates unlock customized performance and branding to match your wants and can assist you wow your clients all through their app journey.

You possibly can personal up the content material space and run partaking campaigns per their use circumstances. To do that, merely import code to create a novel template, and edit it to make adjustments as per your necessities.

How one can create Customized HTML templates with WebEngage?

1. In your dashboard, head over to Personalization> App Personalization> In-app Notifications and begin creating an In-app marketing campaign,
   
2. Within the message tab, choose the structure as ‘Basic Modal’ or ‘Full-screen Modal’,
3. Now, choose the template as ‘Customized HTML’ and add the content material physique in uncooked HTML format.
4. End creating the In-app marketing campaign and launch it.

If you wish to recreate future in-app campaigns in an identical type, copy and paste the code, add the brand new content material, make the required changes, and voila!

Please notice: At the moment, this function is supported by the Basic Modal and Full-Display screen Layouts. As that is an access-controlled function, kindly attain out to your Buyer Success Supervisor or product@webengage.com to get entry.

How one can leverage Customized HTML for In-App Notification?

Customized HTML templates help you create a visually enhanced, compelling, and intentional expertise on your customers. With these templates, you may ship distinctive, customized messages whereas saving on creation time. Let’s see how one can virtually leverage these templates for in-app notifications:

1. Add flexibility to your notification template: With customized HTML, you may create a variety of templates to run particular use circumstances. You possibly can plug in your content material in whichever method you want and customise all components, from the picture peak to the variety of CTAs.

For instance: You should utilize it to suggest merchandise primarily based on the final seen product by a consumer. With customized HTML you may experiment with the structure, add product advice aspect by aspect, and likewise add 2 CTAs aspect by aspect. For extra info on implementing advice in your campaigns, learn our weblog.

2. Align In-App Notification as per your branding and design: Customized HTML provides you the flexibleness to align colours, fonts, and extra to make sure that your in-app notifications are a seamless extension of your app design and branding.

For instance: You require a coloration palette and particular fonts to fulfil your design necessities. With customized HTML, you may merely align these components to make the template feel and appear like they had been made simply on your model.

3. Add partaking components: You could be as inventive as potential whereas deciding on components on your in-app campaigns to make them extra partaking. Parts resembling photographs, movies, and GIFs, CTAs could make your notifications extra interesting and set you aside out of your rivals.

For instance: To onboard new customers and educate them about your platform and options, you may add engaging components, like a video on the subject, to make the interplay extra partaking.

4. Incorporate dynamic components: With Customized HTML templates, you may deploy timers, countdowns, and time-bound provides to induce in-app purchases. This helps create a way of urgency and influences customers to make snap shopping for choices.

For instance: You possibly can deploy countdowns for particular occasions resembling every day offers, flash gross sales, black Friday gross sales and many others., and ship reminders to customers of the remaining time left to nudge them into making purchases whereas the campaigns are operating.

Wrapping Up

Customized HTML templates allow you to unleash your creativity and create distinctive in-app notifications shortly and effectively. They’re newbie pleasant, whereas nonetheless offering the choice to implement advanced use circumstances. Moreover, you may design notifications that seamlessly prolong your branding, incorporate partaking and dynamic components, and drive conversions. Thrilling, proper? So, what are you ready for?

We hope you check out this function and share your suggestions. Learn our information base for extra info. For those who want extra help, get in contact along with your Buyer Success Supervisor or attain out to product@webengage.com to get began.