WPP seems to be following the Publicis ‘nation supervisor’ route with the appointment of Franck-Michael Schmidt (beneath), CEO of its Scholz & Associates Household as the primary president of its German enterprise. Germany is WPP’s third largest market after the US and UK. Scholz is aligned with VMLY&R.
Schmidt says: “I’m delighted to turn into President of WPP in Germany and I see this first-ever appointment as a powerful sign of the growing significance of the German market.
“It’s an thrilling job to search out frequent pursuits and to create frequent floor between our robust company manufacturers to unlock the total potential of WPP’s capabilities for the good thing about each our purchasers and our folks.”
WPP CEO Mark Learn says: “FM’s distinctive monitor report at Scholz & Associates Household, his invaluable contribution to the WPP community during the last 24 years, and his in depth information of the German market make him the pure match for this essential function in our third largest market.”
