Now that is an achievement value mentioning!
Universum has simply obtained affirmation that our work has been shortlisted, and we are actually a finalist in The Drum Awards for Social Media 2022!
Universum was nominated for a marketing campaign that we launched alongside considered one of our shoppers. ‘Unilever Calling – The Quest By Unilever 2022’ proved to be a particularly profitable social media marketing campaign, producing 205,000 hyperlink clicks, was displayed 3.4 million occasions in 13 nations, and resulted in 11,757 purposes to Unilever.
“Creating this marketing campaign along with the group at Unilever was an amazing quantity of enjoyable. We selected the full-funnel strategy and ensured Unilever testimonials had been portrayed in a relatable approach to younger MENA expertise, which appeared to repay. I’m so pleased with the group and may’t wait to seek out out what’s in retailer for us subsequent”, stated Universum’s Head of Activation (APAC), Kerstin Tschernigg – one of many many gifted people at Universum who helped within the achievements of this marketing campaign.
Congratulations to all who labored collectively to make this marketing campaign go from idea to success – your laborious work is clear via the achievement of changing into a finalist!
What’s The Drum Awards?
The Drum Awards is a worldwide awards program which acknowledges finest follow, the most effective firms, and the most effective folks from throughout the advertising and marketing and communications business.
It’s a true honour for Universum to be shortlisted, and we thank The Drum for showcasing our abilities and work via changing into a finalist. You’ll be able to view the main points of the nomination in addition to the marketing campaign on the nominations web page, below “Largest ROI From a Social Media Marketing campaign or Technique”.
The winners of every class might be introduced throughout The Drum Awards Competition on Wednesday December 7 at 1pm GMT. Be sure you save the date and tune in on-line. Registration to view the reside occasion will be discovered right here.
As soon as once more, an enormous congratulations to the group at Universum – we sit up for the awards present in December!
