Built-in omnichannel planning and activation meets real-time model measurement and optimization
SAN FRANCISCO — Quantcast, a worldwide promoting expertise firm, introduced the launch of a collection of latest options for digital entrepreneurs who demand extra from their model promoting. With these new merchandise, entrepreneurs can seamlessly plan, activate and measure video, native and show model campaigns throughout the online and on linked TV (CTV). Constructing on Quantcast’s broadly adopted cookieless expertise, entrepreneurs profit from entry to their whole viewers, right now.
“We discovered that practitioners relied on poor proxy metrics like viewability and CTR as a result of assessing what they actually care about – recall, consciousness and consideration – in a well timed and exact sufficient method to assist marketing campaign optimization was just too arduous. Model Raise Dwell solves this downside.”
“As programmatic model promoting has grown so has the complexity for entrepreneurs. Siloed techniques and information detract from advertising intent, restrict advertising innovation and lack real-time, actionable suggestions,” mentioned Konrad Feldman, Co-Founder and CEO of Quantcast. “We’re excited to introduce our streamlined tackle built-in model promoting, with automated optimization and well timed measurement of affect.”
Now, with the Quantcast Platform, entrepreneurs can measure and optimize model promoting as successfully as their direct response campaigns. These new easy-to-use options construct on Quantcast’s management in information and machine studying to ship planning towards scalable audiences and premium stock, hi-fidelity viewers activation throughout screens, automated marketing campaign optimization, and complete measurement of name promoting’s affect on client choice and downstream enterprise outcomes.
“We had been thrilled with the outcomes that Quantcast delivered for Lancôme. Their model resolution was instrumental in partaking clients and prospects and driving consciousness with completely different consumer teams,” mentioned Yin Hong, Senior Product Supervisor, Lancôme. “The outcomes that they drove surpassed our targets and expectations, and demonstrated that programmatic promoting can actually play a job inside a model marketing campaign.”
Introducing Model Raise Dwell by Quantcast™
On the coronary heart of this new product suite is Model Raise Dwell, an built-in, real-time survey resolution that allows entrepreneurs to optimize campaigns repeatedly towards the model consciousness and consideration metrics that actually matter, fairly than limiting substitute metrics corresponding to viewability and click-through charge (CTR).
Inside the Quantcast Platform, Model Raise Dwell makes use of statistically managed survey teams to measure the real-time affect of advertisements all through a marketing campaign, permitting for refinement of marketing campaign audiences and supply traits to maximise the affect of each advertising greenback. A brand new measurement method for the open web, Model Raise Dwell enhances conventional analysis methodologies just like the way in which a health tracker enhances an annual medical checkup.
“We began with a easy query ‘how can we make model budgets work more durable?’ and since enchancment requires measurement, that’s the place we began,” mentioned Peter Day, Chief Know-how Officer, Quantcast. “We discovered that practitioners relied on poor proxy metrics like viewability and CTR as a result of assessing what they actually care about – recall, consciousness and consideration – in a well timed and exact sufficient method to assist marketing campaign optimization was just too arduous. Model Raise Dwell solves this downside.”
Some great benefits of Model Raise Dwell embody:
- Actionable Marketing campaign Knowledge: View carry information in real-time and take motion on campaigns in flight to regulate frequency, artistic, messaging, and viewers to maximise model carry.
- Easy Setup: Model Raise Dwell is well configured alongside campaigns, permitting for the design, surveying and response seize with out the necessity for any third-party integrations.
- Versatile Survey Choices: Entrepreneurs can simply measure the affect of name campaigns with a number of survey choices that can greatest match their marketing campaign’s branding aims.
“Model Raise Dwell helped to take our model marketing campaign learnings to the subsequent degree, by giving us actual world insights that may be applied shortly and successfully,” mentioned Grace Bailey, Senior Advertising Supervisor at Auto Dealer.
With these new capabilities, advertisers can use the Quantcast Platform to plan and validate customized audiences and uncover compelling provide for his or her audiences throughout CTV, desktop, and cellular. Campaigns could be configured in minutes and the intuitive options vastly help entrepreneurs in diagnosing points to advertise constant efficiency and supply. Alongside Model Raise Dwell, further platform insights look at the incremental attain of campaigns throughout net and CTV and the downstream contribution these model activations ship to efficiency campaigns and conversions.
Along with its model options, Quantcast can be launching a brand new module for its free world academic program, the Quantcast Academy. The brand new courseware will present entrepreneurs with an understanding of the altering panorama of TV promoting, together with the CTV ecosystem, measurement and combating advert fraud in CTV. The extremely lauded Quantcast Academy supplies an array of on-line studying modules and a full certification program to assist perceive the language, instruments, and processes of the digital promoting ecosystem, offering perception into ideas corresponding to how synthetic intelligence works and its more and more integral position in advertising technique.
To be taught extra about Quantcast’s model promoting options on the Quantcast Platform, go to https://quantcast.com/brand-advertising/.
About Quantcast
Quantcast is an promoting expertise firm and the creator of an award-winning clever viewers platform that empowers manufacturers, companies and publishers to know and develop their audiences on-line. The Quantcast Platform, powered by Ara™, a patented AI and machine studying engine, delivers automated insights, advertising efficiency, and outcomes at scale to drive enterprise progress. Our options are leveling the enjoying subject for our clients in the case of successfully reaching audiences on-line and serving to them energy a thriving free and open web for everybody. Headquartered in San Francisco, Quantcast has been serving clients all over the world since 2006. Be taught extra at https://www.quantcast.com/ and comply with us on LinkedIn, Twitter, Instagram, and Fb.
