Imagine it or not, Christmas is simply across the nook. Which means advertising for Christmas can be simply across the nook. It’s time to start out enthusiastic about the merry vacation and the way you’re making ready your advertising for it. Festive advertising can carry an enormous increase to your online business when carried out successfully.
In keeping with the Workplace for Nationwide Statistics, between 2020 and 2021, retail gross sales rose by 5.1%, which is the strongest development since 2004. This implies in case your Christmas electronic mail advertising campaigns are profitable, you’ll be in for a significant uptick in gross sales.
Undecided the place to start out? Listed below are some Christmas advertising marketing campaign concepts we thought stood out and how one can benefit from your advertising this vacation season.
Christmas advertising marketing campaign concept examples
Time a Pre-Christmas particular deal
Nothing offers folks joyful holidays fairly like a particular provide. Take into account following within the footsteps of manufacturers like Amazon, Sony, and Samsung, who provide particular offers primarily based on how a lot time is left earlier than Christmas.
Everybody is aware of the well-known “12 days of Christmas,” so think about a Christmas electronic mail advertising marketing campaign the place you provide 25% off low cost codes for the 12 days main as much as the large vacation.
With a easy, catchy Christmas topic line, artistic copy, and playful visuals, you could have an efficient Christmas advertising marketing campaign.
Instance: StyleCampaign shares some examples of lead-in to festive season marketing campaign concepts, together with a Christmas marketing campaign that began all the best way again in September!
Vacation thanks emails
Your prospects are spending their hard-earned cash to buy from your online business. Thanking them will go a good distance towards constructing a relationship between you and your prospects. You should use ActiveCampaign’s vacation advertising automation to thank your prospects for his or her respective purchases with out lifting a finger.
Right here’s how this automation works:
1. The contact enters the automation after they make a purchase order throughout the time-frame within the section situation.
2. The contact is distributed a thanks electronic mail in step with your different festive advertising.
3. The automation waits for five hours.
4. The contact is distributed an electronic mail displaying your high offers out of your sale.
This automation lets you provide different merchandise that prospects could also be fascinated by, as nicely. Take into account selling further merchandise in your advertising marketing campaign throughout the thanks electronic mail. Christmastime shouldn’t be solely a time of celebrating but additionally a time of spending. Clients will recognize your reaching out to thank them, which can lead to further gross sales.
Instance: Shopify supplies 44 examples of how one can thank your prospects for buying in the course of the festive season.
Sleigh your vacation deserted carts
Let’s be sincere. Whereas loads of purchases are made round Christmastime, much more carts are deserted within the course of. All these deserted purchases add up, and there’s all the time a possibility to try to recoup a few of these gross sales. Deserted cart emails are despatched year-round, however the festive season is a particular time for the advertising observe.
In the course of the vacation season, you may time your deserted cart emails, so the potential buyer has to undergo with their buy by a particular date. You’ll be able to even provide a proportion off to entice them to buy. In the event that they do, they get a sure proportion off the acquisition for following via.
Take into account a enjoyable line in your electronic mail about how Santa wouldn’t depart any objects in his sleigh. There, we’ve even gotten the e-mail began for you!
Instance: Have a look via this weblog submit to see some artistic deserted cart emails!
Festive reward information
Christmas is the season of giving and receiving presents. This additionally makes it the right time so that you can make it the season of revenue, so why not make it your merchandise that persons are giving and receiving by laying out the choices in your prospects? Create a festive reward concepts information crammed with loads of alternatives to buy and enjoyable visuals to make them pop. A sale or 2 will assist emphasise those you search to advertise probably the most.
This additionally offers you the chance to create a touchdown web page that may encourage future gross sales or subscriptions. Merely put, your reward information is your method of getting prospects enthusiastic about what you provide and placing them in your gross sales funnel.
Instance: John Lewis offered a present information for the 2021 festive season, together with lots of their merchandise. This gave prospects an opportunity to flick through their merchandise.
Gamification
A private favorite, gamification lends itself to Christmastime. Gamification is “an enhanced advertising method that borrows design components from video games to draw and retain prospects. In gamified advertising, customers are pushed to carry out an motion as a result of it presents components of competitors or reward.”
Utilizing this tactic throughout Christmastime is sensible as a result of there are lots of methods to gamify the vacation. It’s the right time to carry a Christmas-themed contest (it may be about something from a design to probably the most attention-grabbing use of your product) to draw prospects and optimistic consideration and enhance incoming user-generated content material.
It’s a win-win. You get content material instantly out of your customers, and your customers win prizes of your selecting only for taking part.
Instance: Whereas not Christmas-themed, Whole30 gamified the brand new yr with their competitors that began on January third.
Be prepared for last-minute buyers
We’ve all been there earlier than. It’s the final minute, and also you forgot to get your sister-in-law a Christmas reward. Or possibly you’re rethinking giving your cousin socks for the 4th yr in a row. In situations like this, the client wants a great reward shortly. That’s the place your work begins. Whether or not it’s a last-minute sale or making ready advertising supplies to ship some last-minute electronic mail campaigns, being prepared in your prospects always is essential. Which means even (and particularly) as much as the final minute.
There are additionally methods to keep away from the key pitfalls last-minute buyers face. Take into account a digital reward card marketing campaign to switch bodily reward playing cards, so that you don’t have to fret about sending out merchandise. Moreover, they are often bought till the final minute, due to not needing to be shipped.
Instance: Try what Goal did to assist last-minute buyers full their Christmas lists.
Take your festive season advertising one step additional
The Christmas season is likely one of the busiest instances of the yr for advertising groups in every single place. Use ActiveCampaign’s vacation toolkit to arrange and benefit from the season.
