All year long, there are numerous alternatives to advertise your on-line retailer– from new product launches, restocks of your finest sellers, and gross sales occasions centered across the holidays, anniversaries, and extra. E mail advertising and marketing is an effective way to achieve your audiences with related, personalised content material that may assist enhance your gross sales , whereas additionally selling your model. In case you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique, by letting you sync product choices out of your on-line retailer and utilizing that data to create focused campaigns, and automations that drive new product launches, cross-sell, and upsell alternatives yr spherical.
What’s Product Catalog?
The brand new product catalog function allows you to join your on-line retailer and pull deeper product information into ActiveCampaign like stock, dimension, model, and shade on high of current fields. You possibly can then use this data to energy pre-built automations, construct superior segmentations, and design stunning, personalised electronic mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to boost your electronic mail advertising and marketing
Utilizing superior segmentation inside the electronic mail designer, you may construct focused emails based mostly in your viewers’s pursuits, profile, location, and looking behaviors and populate merchandise that they’re almost definitely to purchase. You possibly can usher in related product data by varied filters, product sorting capabilities, or manually choose the merchandise that you just need to spotlight in a focused electronic mail marketing campaign for distinctive buyer segments. You possibly can filter and kind your product content material based mostly on:
- Stock
- Bestsellers
- Greatest Ranking
- Common Ranking
- Value
- New arrivals
- Just lately added
- Sale
You even have the flexibleness to customise your electronic mail campaigns with completely different merchandise, photos, or presents based mostly on the situations you set –including one other layer of personalization.
Use Product Catalog information to automate workflows
With product catalog you may set off numerous automations based mostly in your on-line retailer information. Right here’s just a few examples of electronic mail campaigns that you would automate:
- Remind clients of merchandise they left behind of their procuring cart
- Ship a new arrivals spherical up based mostly on visits to your web site’s new arrivals web page
- Advocate merchandise based mostly on pursuits and previous purchases to drive repeat enterprise
- Cross-sell completely different services and products to drive consciousness and up your gross sales potential
- Promote a sale or low cost code to encourage model loyalty
- Ship transactional messages like account creation affirmation, subscription confirmations, order confirmations, supply updates, and extra.
There’s no higher time to check out a product catalog than throughout the busy vacation season! Contemplate reaching out to your clients with related and personalised product messages forward of Black Friday, Christmas and Cyber Monday sale occasions. And keep in mind, whether or not you’re prepping for a giant vacation or simply planning your subsequent massive marketing campaign, ActiveCampaign’s ecommerce instruments make it easier to profit from each electronic mail ship!
