As TikTok continues to rise as a number one social media platform, discovering success throughout the TikTok influencer advertising and marketing panorama continues to vary. Because the platform develops, competitors to make it on the For You web page will increase. As a creator, getting featured on the For You web page permits for extra likes and followers to work together along with your different content material. On this weblog submit, we’ll run by the algorithm and clarify precisely methods to get on TikTok’s For You web page in 2022.
The Algorithm
TikTok is an instrument that may assist elevate you as a content material creator, however to see actual positive aspects you should perceive how the algorithm works. When you get a really feel for the design, there are extra particular methods for methods to get on TikTok’s For You web page by constructing on the algorithm.
Consumer exercise: The extra exercise out of your customers, the extra doubtless your content material shall be elevated to the highest of the For You web page. Consumer exercise might be damaged down into these subsections:
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- Likes
- Feedback
- Shares
- Full viewings and re-watches
- Followings
Topic Matter: One of many methods TikTok places optimum content material on individuals’s FYP is on the premise of content material kind. TikTok detects content material varieties based mostly on these particulars:
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- Sounds
- Hashtags
- Video Transcripts
- Caption Phrases
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Not Suggestions: Since TikTok derives the worth of posts based mostly on Consumer Exercise, it’s logical that they’d attribute destructive values to content material that the consumer doesn’t like. They choose destructive reactions based mostly on these metrics:
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- Movies that folks click on “Not ” on
- Content material that folks skip by
Audio: TikTok will put your content material right into a subcategory based mostly on the audio you resolve to make use of. Because of this utilizing the highest fashionable TikTok sounds will push your content material on the FYP not just for these individuals who present a sample of interplay with that audio, but in addition as a result of utilizing trending audios marks your content material as trending too.
Location: Lastly, TikTok will analyze your language preferences, posting location, and gadget kind to optimize content material.
The three Second Rule
In case you’ve ever used TikTok you recognize that this platform offers an limitless feed of quick entertaining content material. If a video doesn’t catch your consideration throughout the first couple of seconds, you’ll typically swipe and see the following video. This is identical for the individuals viewing your content material.
Much like any paper you’ve written or any movies you’ve watched, the start must hook your viewers and persuade them that the remainder is price watching.
Discover that Area of interest
When TikTok was smaller it was extra possible to repeat the content material and content material kind of the most well-liked accounts to advance your profile. Nonetheless, TikTok now stands at 2 billion customers with a low barrier to entry, simply doing what’s fashionable won’t assure views. The truth is, it most likely ends in the other.
It’s typically higher to search out topics and communities on TikTok which have some degree of following and mixing the 2 of them collectively. As an alternative of sticking to at least one group or content material kind, attempt to submit content material that lies on the intersection of two budding communities.
@omaband Theft ‘95 lyrics into AI artwork – track by Necro #OMAuk #OMAband #aiart #jacksaunderslistentothis #necro
Take this TikTok from consumer omaband. This consumer combines 3 aggressive content material varieties: AI visuals, old fashioned rap, and futuristic punk aesthetics to create a video that appeals to all these communities.
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Entertaining visuals
Your TikToks may include essentially the most helpful or poetic insights on life, however when you can’t captivate the viewers visually there’s a very good probability they skip over your content material, no matter how nicely it might apply to their lives and pursuits. TikTok is primarily a visible platform, it doesn’t matter what area of interest your content material falls into.
Even while you simply discuss, the display screen must be partaking. Exhibit A: spoken Reddit threads. In latest months, creators have began overlaying posts from Reddit on prime of online game performs. These TikToks, although missing any interactive content material, nonetheless rack up engagements.
@reddit.unstated Reddit – what’s the neatest thing you may have ever stated within the warmth of the second? #reddit #redditstories #redditreadings #reddit_tiktok #askreddit
Entertaining tales from visually boring content material like Reddit posts can turn into FYP materials when you pair the textual content with visually entertaining backdrops. You need to be cognizant of how visually entertaining or lovely your submit is, no matter how fascinating you would possibly discover the subject material.
TikTok traits aren’t for everybody. Click on right here to study extra about why it is best to suppose twice earlier than trendhopping.
Use The Prime Standard TikTok Sounds of 2022
The algorithm makes use of audio to group your content material and present it to individuals who work together with that audio. Easy sufficient. Think about using music that displays the tone of your content material, whereas protecting in thoughts music that’s fashionable within the public consciousness.
Forms of music in line with the highest fashionable TikTok sounds of 2022
@reddit.unstated Reddit – what’s the neatest thing you may have ever stated within the warmth of the second? #reddit #redditstories #redditreadings #reddit_tiktok #askreddit
This audio is a musical model of a video interview with somewhat boy that quickly turned a meme: thus a meme-based audio.
This audio is from Steve Lacy’s track “Unhealthy Habits” and displays music that’s fashionable both due to the app or as a result of individuals take heed to it on their very own time.
The audio you select doesn’t have to be reflective of the highest Billboard hits however relatively what pairs nicely along with your video. My advice is to take a look at the highest fashionable TikTok sounds of 2022 and see what you should use in your latest video.
How do TikTok sounds go viral? Click on right here to study extra about TikTok sounds to extend viewership.
Use Trending Hashtags
In an effort to push your content material, have a look at fashionable content material in your area of interest and examine which hashtags they use. Simply utilizing fashionable hashtags like “FYP” won’t assist your content material as a lot since virtually each video makes use of these hashtags.
@aswordbear Freestyle mode Trombone Champ is my new favourite factor. #trombonechamp #gamingontiktok #steam #trombone #nintendo #miichannelmusic #laptop #gaming #twitchstreamer #streaming
Hashtags used on this gaming video
Work together With Customers in Your Area of interest
Interacting with different creators will enable you push your content material to different creators with the same and oftentimes bigger viewers. Like different creators’ movies, touch upon their posts, and, most significantly, use the duet and repost characteristic to your benefit.
Let’s have a look at a very good instance of a creator interacting with different creators to advance their profile.
@laufey #duet with @forrestnolan wish to write a musical? Cant wait to see extra open verse challenges! ❤️
Laufey is a music artist that expanded her music profession by skilled navigation on TikTok. On this video, Laufey poses a problem for others to sing alongside to her track. What we get is that this gorgeous video of a person creating his personal lyrics to Laufey’s track “Valentine”.
This submit does a very good job of displaying that Laufey steadily interacts together with her viewers base. This makes her viewers extra prone to remark and duet since they know they is likely to be seen on her web page and acknowledged by her.
Now that you know the way to get on TikTok’s For You web page, click on right here to study extra about whether or not Reels or TikTok is best for you.
Recap
Let’s shortly recap methods to get on TikTok’s For You web page in 2022. Maintain the following tips in thoughts while you need your content material to realize traction and attain a wider viewers.
Find out how to get on TikTok’s For You web page in 2022:
- Use the 3-second rule
- Discover your area of interest (or niches)
- Maintain your content material visually entertaining
- Use one of many prime fashionable TikTok sounds of 2022 in your content material
- Work together with different customers in your area of interest
- Use hashtags strategically
This text was written by Ben Byun
