Google for years has advisable in opposition to SEOs altering URLs for the aim of including key phrases to the URL. When you can maintain the identical URLs and alter different issues, that’s your finest guess. The opposite day, Google’s John Mueller not solely doubled-down on that suggestion however added that you simply’d be fortunate to finish up in the identical place after altering URLs.
John stated in terms of altering URLs, “in case you’re fortunate, it will find yourself in the identical place.” That means, in case you do every little thing proper and Google does every little thing proper, which is uncommon to have each align, then you definitely’d be fortunate to have the brand new URL rank in the identical place because the outdated URL in Google Search.
Listed below are these tweets in context:
Minimal. When you’re making one thing new, maintain it in thoughts. You probably have one thing current, I might depart it till you do a much bigger redesign. Tweaking URLs on their very own ends in non permanent drops, technical nightmares, and in case you’re fortunate, it will find yourself in the identical place.
— 👓 johnmu? Individuals are not cats 👓 (@JohnMu) October 26, 2022
Simply final month, Google’s John Mueller stated once more you ought to keep away from altering URLs for website positioning causes. However you possibly can test the archives right here and see what number of occasions we wrote this story over the previous dozens of years. Do not change URLs in case you wouldn’t have to.
Discussion board dialogue at Twitter.
