Google advertisers can now promote on podcasts.
Yep, introduced immediately, “advertisers can now align their adverts with podcast content material globally. Merely create an audio or video marketing campaign and choose “Podcast” as a placement.”
Why we care. Final month we reported on three new audio, buying, and streaming options out there to YouTube advertisers. At the moment advertisers can formally choose “podcast” as their most popular placement.
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
