Right this moment’s media panorama is tougher than ever. Breaking via the growing noise to an ever-shrinking group of media isn’t any imply feat. However the finalists for Ragan’s Media Relations Awards have discovered a option to stand out and share their message.
All of the finalists will likely be celebrated and winners will likely be introduced Dec. 12 throughout a particular awards luncheon on the Yale Membership in New York Metropolis.
Congratulations to all of the finalists.
Grand Prizes
Grand Prize: Media Relations Marketing campaign of the 12 months: Over $50,000
Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship By #CIROCStands Platform
Endo Worldwide, plc: Launching the First and Solely FDA-Accredited Injectable for Cellulite
Intel Company: New CEO Hits the Floor Operating with Turnaround Plan
Journey + Leisure Co.: Hallmark Channel’s Countdown to Christmas Vacation Suites by Membership Wyndham
UPS: UPS Vaccine Communications Planning
Grand Prize: Media Relations Marketing campaign of the 12 months: Underneath $50,000
BCENE PR: FOREO
Bospar: Bospar Delivers Stratospheric Protection for Unistellar
Bospar: NEON: Making NFTs Accessible to the Frequent Client
Ernst & Younger LLP: Emphasis on Empathy – EY 2021 Empathy in Enterprise Survey
Herbalife Diet: International Thought Management Technique: Constructing Client and Investor Belief in Pandemic Instances
Pugh & Tiller PR: Elevating Consciousness for ProNavigator, the Google for Insurance coverage
The House Depot: Exposing the Concern of Organized Retail Crime
Tic Tac and Golin: Tic Tac Launches into House
Grand Prize: Media Relations Marketing campaign of the 12 months: Underneath $10,000
Bospar: Bospar Messes With Texas
Gillian Small Public Relations: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe
Hollywood Company: Media Relations Marketing campaign for ‘Bounty’
Identification: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop
IMA Monetary Group: Who will insure the metaverse? Marketing campaign
Stuntman PR: Parmigiano Reggiano Day is born stateside
Grand Prize: Media Relations Skilled of the 12 months
Marsha Archer: M-Squared Public Relations
Amanda Brooks: ESPN
Danny Chi: ESPN
Tommaso Di Giovanni: Philip Morris Worldwide
Ashley Goncena: Crafted Communications
Jennifer Non: The Plane Homeowners and Pilots Affiliation
Liz Reilly: Subsequent PR
Nidhi Sinha: Boston Consulting Group
Daniel Zielinski: Insured Retirement Institute
Campaigns
Model Messaging or Positioning Marketing campaign
Cerner Company: Cerner Authorities Providers Model Positioning Marketing campaign
Intel Company: New CEO Hits the Floor Operating with Turnaround Plan
Kellogg´s Latin America: World Meals Day
Linhart PR: Constructing Chipotle Model Love in NYC with Culturally Related Media Relations
McDonald’s: McDonald’s Alternative Right here Marketing campaign
MGC: #LaUltimaBotelladeAgua by Wrangler
Techwave: Model Refresh
The Fletcher Group: Driving model consciousness from startup to well-established Canadian fintech
UPS: UPS Peak Hiring Marketing campaign – 2021
Trigger Advertising Marketing campaign
Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship By #CIROCStands Platform
Peppercomm: Dole Malnutrition Labels
Porter Novelli in partnership with MusiCares: MusiCares Individual of the 12 months
Prudential Monetary: Prudential Monetary and the New Jersey Devils Assist Black Small Companies Win – On and Off the Ice
THON and 4 Diamonds: Penn State THON 2022
Tier One Companions: Ally Educate Youngsters Cash Classes in Minecraft
UScellular: Trigger Advertising & Neighborhood Relations
Neighborhood Relations Marketing campaign
ECMC Group: ECMC Group’s GO! Program: Connecting to staff and communities
ESPN: ESPN’s fifteenth Annual V Week for Most cancers Analysis
MnFIRE/Bellmont Companions: Rallying Assist for Our Hometown Heroes
Nickerson Folks Relations: Weston Neighborhood Relations Challenge
The House Depot Basis with Massive Crimson Rooster: MSL and Sunshine Sachs, Operation Shock 2021
UScellular: Trigger Advertising Marketing campaign & Neighborhood Relations Marketing campaign
Violet PR: Revitalizing Newark Symphony Corridor
Covid-19 Communications Marketing campaign
Atrium Well being: Atrium Well being COVID-19 Mass Vaccinations
ChenMed: COVID-19 – #VaxTheNation Built-in Marketing campaign
Youngsters’s Well being: Youngsters’s Well being Educates and Empowers Mother and father, Physicians with COVID-19 Media Relations Marketing campaign
Windfall: Speaking the Pandemic: How Windfall Dealt with the First U.S. Affected person
Disaster or Status Administration Marketing campaign
Massive Valley Advertising: Russia Cyber-Assault Towards Ukraine
Identification: Guiding the Oakland County Prosecutor’s Workplace Throughout the Oxford Excessive Faculty Taking pictures Disaster Response
Lightspeed PR & M: Lightspeed PR/M – MacKeeper Status Reboot
Knowledge-Pushed Media Relations Marketing campaign
Amendola Communications: Lengthy-Covid Analysis Research raises Arcadia’s Profile
Cisco: The Quarterly Enterprise Evaluation and Outlook Mannequin (QBRO)
Dittoe Public Relations: 2021 Recruiter Nation Report Launch
ECMC Group: ECMC Group Helps Teenagers Query The Quo in Training
Hotwire: Hotwire Decks the Halls with File-Breaking Media Outcomes
Ipsos Public Affairs North America: Ipsos LGBT+ Delight 2021 International Survey
Navy Federal Credit score Union: “Finest Of” Marketing campaign
International Media Relations Marketing campaign
Bohemian FC & Sensible Up PR: Music Meets Sport: Immortalizing Bob Marley’s An Afternoon within the Park Gig On Bohemian FC’s Shirt
Carnival Cruise Line: Cruise Reboot: Carnival Cruise Line Resumes Cruising Operations for the First Time Since March 2020
PGIM: Weathering Local weather Change
Proofpoint: CHASING CRISES: WARNING PEOPLE AGAINST THE TOUGHEST CYBERCRIMINALS AT TIMES OF GLOBAL UNCERTAINTY
SCHOTT AG: SCHOTT Xensation® α – A New Period of Smartphone Cowl Glass
SlicedBrand: Producing Actual-World Buzz for Metaverse Land Gross sales
UPS: Circle of Honor
Governmental or Public Affairs Media Relations Marketing campaign
Adept: Stone Foltz Anti-Hazing
Youngsters’s Hospital Colorado: Youth Psychological Well being State of Emergency: “Their Tanks are Empty”
Relevance Worldwide: Affirmation Tower: Constructing a Higher Future From the Floor Up
TechNet: TechNet
The House Depot: Exposing the Concern of Organized Retail Crime
The Silver State Well being Insurance coverage Trade: Nevada Well being Hyperlink Open Enrollment Marketing campaign
Violet PR: Promoting Pittsburgh Worldwide Airport’s Transformation
Built-in Advertising Communications Marketing campaign
ChenMed: COVID-19 – #VaxTheNation Built-in Marketing campaign
INK Communications Co.: One Million Acres Marketing campaign
MGC: #Soapa$500 by Tenpo
OMNIVISION: The Massive Reveal
Rachel Kay Public Relations: Bubbies Deal with Wave Marketing campaign
Goal-Pushed Marketing campaign
Black Financial Alliance: Advancing the Mission of the Black Financial Alliance
Bospar: Bospar Messes With Texas
Youngsters’s Well being: Youngsters’s Well being Expands Variety & Inclusion Program to Assist and Empower Staff, Sufferers and Neighborhood Members
Hollywood Company: Media Relations Marketing campaign for ‘Bounty’
Landis Communications: Landis Communications – Fish Run Place
Mars Petcare US: Higher Cities For Pets™ Adoption Weekend
MGC: #LaUltimaBotelladeAgua by Wrangler
NAACP Authorized Protection & Academic Fund: Marshall-Motley Students Program
Social Media Marketing campaign
Advantest: ESG Marketing campaign
Almond Board of California: Almond Day 2021
Hollywood Company: @SouthShoreBear joins Twitter
Thought Management Marketing campaign
Amendola Communications: Amendola Helps HSBlox Educate the Market on Worth Based mostly Care
Apptio: CxO Marketing campaign
Arketi Group: Arketi Group Helps NCR Company Share Its Story Operating Eating places & Shops
Asylum Public Relations: International Warming Heats Up the Insurance coverage Business
Black Financial Alliance: Advancing the Mission of the Black Financial Alliance
Bospar: Bospar Messes With Texas
Hotwire: Hotwire Decks the Halls with File-Breaking Media Outcomes
Proofpoint: VOICE OF THE CISO 2021: THE AFTERMATH OF A YEAR LIKE NO OTHER FOR SECURITY PROFESSIONALS
Prudential Monetary, Inc.: PULSE OF THE AMERICAN WORKER SURVEY
Snackbox: Shaping the Affect of the Comfort Retailer Business
Occasions
New Product or Service Launch
Accela: SolarAPP+ – Serving to Governments Make Photo voltaic Allowing Simpler, Cheaper and Quicker
American Airways: Silver Spoon Desserts
Bospar: NEON: Making NFTs Accessible to the Frequent Client
Citi: Citi Customized Money Card
Endo Worldwide, plc: Launching the First and Solely FDA-Accredited Injectable for Cellulite
Gillian Small Public Relations: TWIX® Shakers Seasoning Mix Launches with Viral Rooster Wings Recipe
Kaplow Communications: Stanley Turns #Hydration Into Quarantine’s Hottest Pattern
The Langham, Boston: The Langham, Boston: A New American Traditional
Press Occasion or Media Tour
Arkansas Symphony Orchestra: Arkansas Symphony Orchestra Neighborhood Music Middle Announcement
Intel Company: “If we are able to drive right here, we are able to drive wherever.”
Macon-Bibb County: AMPhitheater Rocks Groundbreaking
Mohegan Gaming and Leisure: Solar Wine Meals Fest 2022
The House Depot with MSL and Hartmann Studios: Sleigh the Holidays: The House Depot Halloween & Vacation Program 2021
UPS: UPS Vaccine Communications Planning
Stunt or Particular Occasion
Convoy: Co-Founder Experience Alongside to fiftieth Anniversary of the Mid-Atlantic Trucking Present in Louisville, Kentucky
Gillian Small PR: Inexperienced Big® Companions with PEEPS® to Pull The Final April Idiot’s Day Prank: Inexperienced Big® Cauliflower-Flavored PEEPS®
Intel Company: “If we are able to drive right here, we are able to drive wherever.”
Jackson Spalding: TK Elevator Grand Opening
Planit Promoting: Glen-Gery International Flagship Brickworks Design Studio Opening
Tier One Companions: Ally Has NYC #TotallyCovered
Digital Occasion
BetterUp: Inside Work Day
The House Depot with MSL and Hartmann Studios: SkeleTON of Enjoyable: Halloween and Vacation Digital Media Showcase 2021 by The House Depot
Media Relations Technique
Unique Content material Technique
Cone Well being: 50-12 months-Outdated, First-Time Mother
Intel Company: New CEO Hits the Floor Operating with Turnaround Plan
Ipsos Public Affairs North America: Ipsos LGBT+ Delight 2021 International Survey
Jackpocket: Jackpocket
Salinas Valley Memorial Healthcare System: Strategic Media Relations
SlicedBrand: Assembling a profitable outreach marketing campaign for IOTA
Innovation in Media Relations
5WPR: Sinclair Broadcast Group
Bospar: NEON: Making NFTs Accessible to the Frequent Client
Expertise Columbus: Vacation Reward Field
Media Relations Video
Intel Company: New CEO Hits the Floor Operating with Turnaround Plan
McDonald’s: McDonald’s Alternative Begins Right here Video
Newsjacking
Hollywood Company: @SouthShoreBear joins Twitter
M:7 Company: AERAS Bridge Collapse
Pure Storage: Pure Storage’s Newsjacking Marketing campaign: Meta’s AI Analysis SuperCluster
Spool Advertising and Communications: Airheads Sweet Rooster Sandy
The Fletcher Group: How America Provides Presents: Serving to Retailers Put together for Vacation 2021
Tic Tac and Golin: Tic Tac Launches into House
Landing PR: Fast Response
Pitch
American Airways: Silver Spoon Desserts
Bospar: Bospar Messes With Texas
Bospar: NEON: Making NFTs Accessible to the Frequent Client
Hotwire: Hotwire Decks the Halls with File-Breaking Media Outcomes
Intel Company: New CEO Hits the Floor Operating with Turnaround Plan
Intel: EyeQ Extremely will not be your on a regular basis AV chip
The Fletcher Group: How America Provides Presents: Serving to Retailers Put together for Vacation 2021
Analysis
Bospar: Bospar Delivers Stratospheric Protection for Unistellar
Ernst & Younger LLP: Emphasis on Empathy – EY 2021 Empathy in Enterprise Survey
Navy Federal Credit score Union: “Finest Of” Marketing campaign
Conventional and New Media Integration
5WPR: Samsung SmartThings
Dropp: Kite Hill PR for Dropp
HUNTER: Honey Bunches of Oats “Makes a Bunch Occur”
UPS: UPS Vaccine Communications Planning
Use of a Celeb or Character
5WPR: Mandy Moore x Lansinoh
INFINITI: INFINITI QX60 Launch
Use of Measurement
ADP: Leveraging Knowledge-Pushed Pitches to Improve Share of Voice
ECMC Group: ECMC Group Helps Teenagers Query The Quo in Training
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