How do you create higher methods for accumulating and defending person knowledge on-line?
What steps are you taking as a enterprise proprietor and model to make sure the protection of the individuals you do enterprise with or those who come throughout your pages?
Becoming a member of me for this dialog about knowledge is Lanie Lamarre.
Lanie Lamarre is the host of the OMGrowth podcast the place she helps solopreneurs higher know and perceive their numbers, with out having to develop into an analyst to do it.
We speak about:
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[4:35] Why we should all the time begin with transparencyÂ
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[6:40] The consequence of getting a Fb Pixel arrange
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[10:20] Utilizing remarketing instruments in a compliant and authorized method
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[13:50] The ecosystem whenever you’re not utilizing different peoples’ knowledge
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[21:10] Key metrics to trace
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[23:20] UTM parameters and codes
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[26:10] Utilizing knowledge and intuitively deciding how one can use it in your corporation
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[32:05] Fruitful methods to collect zero occasion knowledge
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[34:00] Ideas for creating higher transparency round how peoples’ knowledge is collected and used
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[42:10] The one concept Lanie would implant into each entrepreneur
Sources talked about in episode:
Join with Lanie right here:
Join with Kaye right here:
