6 TikTok Myths, Debunked in 2022

Many entrepreneurs have flirted with the thought of making an attempt TikTok, however sure misconceptions have stood in the best way.

For example, is not it only a platform for teenagers? Particularly, teenagers who lip-sync?

To assist curb the confusion, we have rounded up a listing of frequent TikTok myths that can assist you resolve whether or not it deserves a spot in your marking roster. Let’s dive in.

Delusion 1: TikTok’s viewers is simply too younger.

Manufacturers mistakenly assume that TikTok is only for teenagers and younger adults. Though it initially exploded in recognition with the Gen Z crowd, TikTok is rapidly “rising up.” The truth is, 36% of TikTok customers in 2021 have been between 35 and 54 years previous, a ten% improve from the yr earlier than.

On prime of that, 50% of Millennials report visiting TikTok within the final three months, together with 38% of Gen X-ers, based on HubSpot’s 2022 Customers Tendencies Report. We predict these numbers will proceed to rise as TikTok cements itself as a mainstream social platform.

Delusion 2: TikTok is only for lip-synching and dancing.

Whereas most of these movies definitely exist on TikTok, it is solely the tip of the iceberg. As its viewers has grown extra various, so too has its content material.

These days, yow will discover movies that hit virtually any area of interest. For instance, a few of the hottest TikTok classes embrace cooking recipes, magnificence tutorials, health routines, life hacks, and even pet movies. This additionally means TikTok can work for a wide range of manufacturers throughout completely different industries.

For instance, Ryanair, a European airline, is a fan favourite on TikTok with virtually two million TikTok followers. DuoLingo, a language studying app, is one other favourite with over 4 million followers. Then there’s Pink Bull, a preferred power drink, with virtually 7 million followers. These are wildly completely different manufacturers, from completely different industries, which have constructed a wholesome viewers on TikTok.

Curious which manufacturers are successful on TikTok? Try this beneficial information to get impressed.

Delusion 3: In case your model is “critical,” TikTok is not for you.

TikTok has a repute for being quirky — but when your model is on the intense aspect, do not let this scare you away. As an alternative, strive approaching your model from a unique angle.

For instance, check out Planet Cash, an NPR-backed podcast that covers complicated subjects concerning the financial system. Not probably the most entertaining matter on this planet, proper? But, it is raked up virtually 750,000 followers.

From gentrification to mortgages, no matter is simply too critical for Planet Cash to deal with with a humorous spin. Want convincing? Check out the next video that asks, “Is free transport actually free?”

If you happen to really feel your model is simply too “critical” for TikTok, take a notice from Planet Cash and method your model — and the content material you create — from a unique lens. On the finish of the day, it is about sharing worth and delivering it in an interesting means — and that is a purpose virtually any model can attain.

Delusion 4: You want loads of followers to go viral.

On TikTok, anybody can go viral. Even accounts with a handful of followers can spark tens of millions of views on an excellent video.

Its viral nature is a direct results of its algorithm. How does it work? The algorithm pinpoints customers which will take pleasure in your content material primarily based on their earlier watch historical past, hashtag searches, and present location. Then, it’ll push your video to their feed. If sufficient folks have interaction with it, the algorithm will share it to much more folks. Subsequent factor you already know, you might have a viral hit.

This is an instance: suppose you submit a video of your self mountaineering a mountain. The algorithm reveals your video to customers who stay close by, in addition to those that not too long ago looked for mountaineering trails on the platform. It notices lots of people “liking” and commenting on the video, so it shares it to extra customers.

Lengthy story brief, when you’re apprehensive you will not get any traction on TikTok, it is useful to do not forget that the algorithm is in your aspect, enabling you to achieve extra folks outdoors of your instant followers.

Delusion 5: As a result of TikTok movies are shorter, customers are much less engaged.

TikTok is understood for its brief, bite-sized content material. Nonetheless, this creates an phantasm that customers do not spend a lot time on the platform.

Thankfully, this could not be farther from the reality. The truth is, TikTok has an common person session of 10.85 minutes, far exceeding another social media platform. On prime of that, customers within the U.S. open the TikTok app 8 instances a day on common.

Delusion 6: TikTok is a fad.

Will TikTok meet the identical destiny as Myspace and Tumblr? Whereas it is too early to name, I would argue that it would not actually matter.

For one, short-form video is dominating the social media panorama. If TikTok meets its demise, shoppers will nonetheless crave this content material. The viewers might leap to a brand new platform, or migrate to an present one. Both means, you continue to have to know methods to create participating, snackable content material — and TikTok is the main platform to hone this talent.

Second, when you construct your model appropriately, no rise or fall of a single platform will topple it. If you happen to construct a robust group round your model, it’ll develop into unshakeable. However so as to do that, you could go the place your viewers is — and, for proper now, that may be TikTok.

Again To You

Let’s finish with one ultimate fable: it is too late to hitch TikTok.

That is unfaithful, particularly in case your viewers is energetic there. Additional, its excessive engagement charges, stellar progress potential, and highly effective algorithm can take your digital advertising to the following degree. That stated, time is of the essence. Manufacturers that set up a presence on TikTok now can keep forward of the curve.