Wieden+Kennedy has been appointed Ford’s international advert company after sharing the enterprise with Omnicom’s BBDO for the previous 4 years.
W+Ok was appointed to deal with “particular tasks” when the artistic account moved out of WPP however quickly rose to the fore with its ‘Constructed Ford Proud’ marketing campaign that includes Bryan Cranston.
Apparently this was one in every of a number of concepts introduced to Ford for evaluation however one of many senior execs mentioned he wanted a marketing campaign proper now and off they went. One can solely think about what BBDO felt like when this big piece of enterprise started to be filched from below their nostril.
Now Ford has confirmed that W+Ok will work on the account globally – an incredible alternative for W+Ok London which made its title all these years in the past on Honda – with BBDO dealing with CRM and WPP media and so-called activation. There’s numerous the latter in Ford’s world due high its huge supplier community.
“The Ford model is streamlining its international advertising enterprise below one artistic company to drive model consistency globally and supply larger operational efficiencies.”
AMV BBDO within the UK, which has produced tow massive campaigns for Ford, misses out.
