Think about it’s Thursday, December 1st, 2022.
Giving Tuesday has come and gone. You’ve participated in a world day of giving, raised some spectacular funds, and gained useful learnings to use to the following yr.
Properly accomplished!
Now it’s time to create a Giving Tuesday thanks marketing campaign that turns the vacation right into a launching pad for record-breaking year-end donations.
To construct in your Giving Tuesday momentum, it’s essential plan your considerate follow-ups upfront. Ensure you’re saying these three issues to your supporters as soon as the large day is within the books:
1. Thanks
You completely can’t overlook the significance of expressing gratitude to your donors. Thanking them for his or her Giving Tuesday present reinforces that their donation issues and will increase their funding in your group.
The best thank-you emails are easy, simple, and above all, genuine.
Sturdy Ladies Sturdy Women expresses their gratitude in a few fast paragraphs with highly effective sentences like: “We don’t take without any consideration that our work wouldn’t be potential with out supporters such as you.”
Take this chance to remind supporters of what their donation makes potential. It’s also possible to use your thanks e-mail as an opportunity to offer one thing again. Sturdy Ladies Sturdy Women does an amazing job of this by inviting donors to have fun a profitable yr throughout their Vacation Open Home.
Don’t be camera-shy! Sharing a thanks video is a extremely participating solution to present your appreciation.
2. We’re relying on you past Giving Tuesday
Guarantee that your new donors and recurring donors alike know that Giving Tuesday isn’t the one day they’ll get entangled. Ship a considerate “We’re relying on you” e-mail to let your subscribers know the way vital year-end donations are to assembly your group’s objectives.
One vital caveat when sending this message: Don’t be too pushy right here. Even when they’re not in a position to donate this time round, present them different methods they may also help out.
Encourage supporters to share a hyperlink to your donation web page from their social media channels or remind them to refer your group on to a pal or member of the family who would possibly be capable of assist out.
3. Right here’s what we completed collectively
Have you ever ever devoted time, vitality, and sources to one thing with out figuring out in case your efforts paid off?
Not a really good feeling, is it? Positively not one thing you need your donors to really feel!
As an alternative, deal with your donors like vital stakeholders of your group. Hold them knowledgeable of the particular objectives you’re attempting to perform and the way you’re faring. The extra transparency you provide the extra invested they’ll really feel.
Embody anecdotal accomplishments in addition to charts that present year-over-year outcomes, so your supporters know precisely the place issues stand and the way they slot in.
Prolong your Giving Tuesday success with a considerate “thanks” marketing campaign
Plan your follow-up messages upfront so you possibly can ship impactful messages that drive motion via the tip of the yr and past!
Do you know? When you’ve got a Fixed Contact account, you possibly can settle for donations on-line utilizing an interactive donation motion block and your WePay account.
