28 Finest About Us & About Me Web page Examples (+10 Templates)

The “about” part of your web site ought to embody your mission, objective, and who’s in your staff. The suitable about us or about me template will help you expertly lay out your imaginative and prescient. That’s why our staff gathered 5 templates that can assist you construct the proper about web page. 

This submit consists of finest practices for crafting a stellar about web page. You’ll discover:

Featured Useful resource: Our 29 Favourite ‘About Us’ Pages

Obtain the information to overview what we love about these superb ‘About Us’ web page examples, plus a couple of recommendations on the right way to make certainly one of your personal.

Your about web page can and might be extra complete than a single mission assertion. Nonetheless, to attract folks in, you have to succinctly state your purpose within the trade up entrance. 

What’s your corporation right here to do? Why ought to your web site guests care? This data will give the reader one thing to recollect about your organization lengthy after they depart your web site.

2. Define your organization story.

Each enterprise has a narrative to inform. Even if you happen to’re operating a start-up with a brief historical past, you’ll wish to share your organization’s origin. Discuss how you bought to the place you’re immediately in your about web page. 

Professional tip: Isolate the milestones earlier than your organization’s founding, and use them to offer readers some backstory in your present enterprise.

3. Reveal how you have advanced.

There is not any disgrace in admitting how your corporation technique — and even your mind-set — has modified because you started. In actual fact, these evolutions can enhance the story you inform to web site guests.

About pages are good areas to speak about the place you began, how you have grown, and the beliefs which have helped your group mature. Use these moments to indicate folks that you simply’re all the time prepared to vary and adapt to the wants of your trade.

4. State your “aha!” second.

Each good firm was based on an concept — one thing the present market won’t but supply. What was your concept? 

Use this “Aha!” second as a pivot level when telling your organization story. What was a problem you confronted whereas creating your organization? How did this problem or discovery form what you’re immediately?

5. Clarify who you serve.

As a lot as you need as many eyeballs in your about web page as attainable, you will not do enterprise with each single web site customer. That is why you could establish and point out your core buyer. 

Your about web page ought to clarify who your corporation is devoted to serving to. This enables prospects to establish in case your service is aligned with their wants.

6. Clarify what you are providing them.

Corporations usually generalize their providing within the web site copy, making it laborious to grasp what the shopper is definitely paying for. In a sentence or two, clarify precisely what a possible buyer will achieve from your corporation. This succinct abstract will maintain guests in your web site for longer and get them all for studying extra.

Professional tip: Generally, companies are afraid that in-depth explanations of their merchandise aren’t fascinating sufficient or will sound unappealing in writing. And that is a good concern. Begin by explaining what downside your providing solves. Then, hyperlink to a web page with extra data. 

7. Cite examples of purchasers you have served.

Bought some loyal prospects in your portfolio? Use your about web page to let the world know who already advantages out of your work. Think about naming your most profitable purchasers and linking to a case research.

Realizing about your organization’s previous successes can affect your prospects’ buying choices. They’ll envision their future success by means of the tales of your finest prospects.

8. Describe your values.

Prospects wish to be handled like human beings. For that to occur, they should really feel that they are being served by human beings. When ending your about web page, describe who you’re as an individual or a staff. What’s your organization tradition like? What larger image in life drives your corporation? 

Professional tip: Keep in mind, future staff are a secondary viewers of your organization’s about web page. That is another excuse describing your private values is a good suggestion. The important thing to your job candidates’ hearts is to indicate them you’ve gotten one too.

Take into accout a secondary viewers of your organization’s About web page consists of your future staff. That is another excuse describing your private values is a good suggestion — the important thing to your job candidates’ hearts is to indicate them you’ve gotten one too.

After you write a draft, you should use certainly one of HubSpot’s done-for-you web site templates to create your about web page’s structure. These web site templates will be put in and customised in minutes.

Achieved-For-You About Us Web page Templates

Whereas the copy is a crucial ingredient of your about web page, you will additionally wish to showcase your model story and identification to the world. These “about us” web page templates create a compelling, customizable user-experience.

1. Touraza Template (WordPress)

In order for you one thing with a bit of taste, the Touraza template is a tasteful alternative. With the “meet the staff” part close to the highest, geometric designs, and hanging typography, you can showcase the people behind your model.

2. Logan Template (Shopify)

This template makes use of huge photos in a contemporary structure to interrupt up the ample white area. The end result: A clear and pleasurable studying expertise.

The highest of the web page places the model story (or different introductory textual content) first, supported by a big picture that speaks for itself. The pops of colour will be custom-made to your model type, drawing emphasis to a very powerful components you wish to spotlight.

3. Munchies Template (WordPress)

This theme from Automattic is nice for small companies with a short firm historical past. You can begin by explaining your mission concisely, then soar proper into vital hyperlinks.

4. Mobirise Template (WordPress)

This visually compelling web page means that you can evenly disperse data. Your webpage guests gained’t be scared off by an enormous wall of textual content. 

As an alternative, you may briefly describe your historical past on the high of the web page. Three icons permit you to lay out your most vital values. Plus, the web page additionally encompasses a carousel, so you may embody headshots and titles on your teammates. 

Finest About Us Web page Examples

1. Yellow Leaf Hammocks

Good tales humanize your model, offering context and that means on your providing. What’s extra, good tales are sticky — which implies persons are extra more likely to join with them and move them on.

Yellow Leaf Hammocks tells customers about its product by describing how the hammocks empower artisan weavers and their households. The corporate breaks down totally different items of the story into sections that mix phrases and simply digestible graphics.

Professional tip: Put your storytelling expertise to work in your about us web page. Utilizing descriptive and emotive copy and lovely graphics, an about us web page with a narrative works more durable for your corporation than a generic one.

2. Eight Hour Day

Folks are inclined to suppose that about us pages must sound formal to achieve credibility and belief. However most individuals discover it simpler to belief actual human beings, quite than an outline that sounds prefer it got here from an automaton. Hold your about web page us web page pleasant and actual.

Take inspiration from Eight Hour Day. This model showcases the folks behind the corporate and humanizes its model.

What we love: Introducing the founders with inviting images on this about us web page drives dwelling the purpose that Nathan and Katie are — as they so astutely put it — “two people with a ardour for creativity — creativity makes us joyful.”

3. Apptopia

Folks wish to know what your corporation does and the way it will help them. In spite of everything, if folks cannot determine what you do, how will they know they want your services or products?

So, skip the trade lingo — that is what Apptopia does on its About Us web page. The startup’s easy however polished language successfully communicates the corporate’s providing whereas nonetheless permitting the Common Joe to grasp it.

What we love: Apptopia makes use of quick and punchy sentences to elucidate complicated merchandise and concepts in a approach that is not patronizing. The copy on this About Us web page leads with empathy.

4. Moz

As an alternative of following the traditional about us script, strive one thing totally different. Take Moz, for instance. Lots has occurred because it was based in 2004, so the corporate selected to share these milestones utilizing a enjoyable, clear design. 

Moz’s about us web page incorporates clear headers, concise blurbs, and little graphics to interrupt up the textual content.

What we love: Be aware of the common-or-garden references to how Moz acquired funding, the way it switched its model positioning — and most significantly, the way it switched again to its authentic mannequin. This speaks volumes concerning the worth honesty and humility can play to your prospects.

5. Yokel Native

On its about web page, Yokel Native spotlights its purchasers, its story and mission, and the staff behind the model. This final ingredient is essential as a result of Yokel Native is aware of that its “vibe” wins over potential purchasers. In spite of everything, while you rent an company, you are hiring its folks. And other people have personalities.

What we love: As a result of “Yokel Native” is a little bit of a kooky title that offers folks pause, the corporate pokes enjoyable at it by offering the definition. This then results in images of the staff at work (and at play), the company’s story, its mission and values, and the individuals who make the magic occur. This magic is included all around the about web page as its staff make goofy faces, put on ugly Christmas sweaters, and work/play laborious.

6. Nike

Nike started on the campus of the College of Oregon on the hand of the school’s observe coach, Invoice Bowerman. Regardless that he now not works on the firm, certainly one of his beloved quotes nonetheless manufacturers the underside of Nike’s about us web page under: “In case you have a physique, you’re an athlete.”

This daring sentence, referenced by the asterisked “Athlete” within the phrases proper above it, sheds vital gentle on Nike’s viewers. The model could also be large immediately, however Nike is all concerning the rising stars — whom the corporate will depend on, in accordance with the remainder of its about us web page, to “develop human potential.”

What we love: Nike clearly is aware of its viewers and makes its mission apparent to them as quickly as they land on the about us web page. There is not any query that the customer is in the suitable place and understands precisely what Nike has got down to do.

7. Bulldog Skincare

The most effective about us pages are infused with colour, have persona, and keep true to an organization’s distinctive model voice. Let’s check out Bulldog, a males’s skincare model. 

The about us web page is pithy and leads with an lovable bulldog — becoming the title and the model. It additionally states the aim of the merchandise — to assist prospects from waking up with the (admittedly lovable) wrinkly face you see while you go to Bulldog’s web site.

What we love: Bulldog is not afraid to have enjoyable with its model. That little bit of humor makes this about us web page something however typical. It primes guests for a narrative in a approach that makes them instantly really feel linked to Bulldog’s mission and imaginative and prescient.

8. Doomtree

Made up of proficient artists with thriving solo careers, Doomtree brings these musicians collectively to work on inventive initiatives as a crew. The group “began as a large number of mates in Minneapolis, playing around after college, making an attempt to make music with out studying the handbook.” 

As quickly as you arrive on Doomtree’s About Us web page, you are greeted with large, daring images of these mates.

As you scroll down, customers are handled to much more interplay with the crew’s occasions and music tracks. That is smart as a result of it offers guests an on the spot pattern of Doomtree’s product.

Professional tip: Discover methods to make use of multimedia components. One minute of video is value 1.8 million phrases, in accordance with Forrester Analysis’s Dr. James McQuivey. Think about combining your distinctive story with audio and visuals like within the instance above.

9. Under the Fold

Under the Fold is an organization dedicated to “sharing information tales you are not listening to anyplace else.” With that in thoughts, the massive headline on the about web page introduces the corporate’s objective. Additional down, you will discover 4 core values, how the enterprise generates income and extra particulars concerning the staff behind the scenes.

What we love: This web page will get straight to the purpose about what Under the Fold is, who it serves, and why it exists. The easy design lacks colour, elaborations, and sensational imagery so the reader can give attention to what the corporate has to say — a direct nod to the mission assertion.

10. Ceros

Ceros’ About Us web page is interactive and fascinating. As you scroll, the pictures transfer throughout the web page with punchy designs. Moreover, Ceros’ makes use of these photos of its spectacular, distinctive workplace area to additional personalize the web page.

What we love: Ceros retains the textual content on the web page short-and-sweet, with highly effective statements like “we exist to unlock creativity”. The tradition part additional demonstrates Ceros’ playful model voice, with core values like “we put on our hen fits”.

11. Marketive

Marketive’s about us web page leads with a strong worth assertion: “Bought a strong product? We inform your audience that you simply exist.”

Moreover, Marketive’s About Us web page shows authentic designs quite than images to assist the textual content. This makes the web page compelling to scroll by means of.

What we love: The interactive milestone calendar on the backside is very spectacular. It authentically represents some humble beginnings (together with two unsuccessful startups that impressed present-day Marketive) and encompasses a enjoyable scroll ingredient.

12. Candy Loren’s

Begin-to-finish, Candy Loren’s about us web page is playful, participating, and colourful. The web page begins with a 60-second video and even incorporates cookie dough-scooping gifs. As you scroll, you will transfer by means of a few of Candy Loren’s spectacular values, together with inclusivity and refusing to compromise.

What we love: Candy Loren’s yummy merchandise are final on the web page, guaranteeing you are totally primed to buy solely after studying about Candy Loren’s mission.

13. TalEx

TalEx started when two girls left a significant recruiting agency to construct their very own. TalEx has since seen unprecedented development at 4,900% within the three years. The corporate’s about web page captures this historical past and extra. 

What we love: The corporate’s emphasis on social duty takes up practically half the web page, making this core worth clear. The assertion explains TalEx’s dedication to donate 5% of its annual internet revenue to philanthropic organizations. Individuals who go to the web site know instantly that giving again is vital to the staff at TalEx.

14. LoveBug Probiotics

LoveBug Probiotics’ web page successfully consists of all the data you’d want on the corporate to make an knowledgeable buying determination. That features how the founder got here up with the thought, her private ties to the imaginative and prescient, and the science behind her probiotic.

Whereas the merchandise are science-backed, the About Us web page does not confuse guests with difficult-to-understand information. As an alternative, the web page is easy, simple, and useful.

What we love: This about us web page options a picture of the founder’s 4 younger youngsters carrying “Chief Enjoyable Officer”, “Chief Giggle Officer”, “Chief Foolish Officer” and “Chief Humor Officer” t-shirts. There aren’t many pages with cuter introductions than that.

15. Brown and Coconut

Generally, less complicated is healthier — as is the case with Brown and Coconut. This about us web page encompasses a photograph of the 2 co-founders alongside a couple of paragraphs of textual content outlining the model’s imaginative and prescient.

Brown and Coconut’s About web page makes use of no-fuss language to explain the enterprise.

What we love: Somewhat than ending with a CTA directing guests to its merchandise, the co-founders as an alternative select to incorporate a CTA to observe the enterprise on Instagram, selling a more practical, long-term lead technology technique that begins with model consciousness.

16. Kuno Inventive

Kuno Inventive’s web page successfully focuses on what makes the corporate totally different: its folks. Whereas the primary paragraph describes the origin of the digital advertising and marketing company, the vast majority of the web page is taken up by black-and-white headshots of all its staff together with descriptions of every member.

What we love: Should you’re uncertain what you wish to embody in your about us web page, take into account being attentive to how Kuno Inventive focuses on its folks, quite than its product. This gives a good way to humanize your model.

1. Coax Template (WordPress)

The Coax template permits the typography and replica to take heart stage. This text-centric method highlights your private accomplishments and sells your companies. Think about laying out content material like a resume with large subheads on the left and descriptive textual content on the suitable.

Plus, this template is powered by Elementor, a web page builder that makes customization straightforward. 

2. One Web page Portfolio Template 

As an alternative of a wall of textual content, this about me web page is neatly divided into separate sections. The textual content on the high of the web page means that you can describe your mission and background. 

The icons within the subsequent part name consideration to a few particular companies you present. Additional down the web page, you may clarify these companies in better element. You too can embody images to indicate what you are able to do.

3. Beckham Template

Your about me web page ought to present a spotlight of your accomplishments, in addition to an outline of your service. This template will help you set your finest foot ahead. 

The Beckham template features a urged place to hyperlink your resume, in addition to sections to indicate off beforehand accomplished initiatives.

What we love: Close to the underside of the web page, you may exhibit vital numbers. That features what number of purchasers you’ve gotten, what number of initiatives you’ve accomplished, and the way a lot espresso you drank.

4. Calvin Template

For private web sites, take into account inserting your contact data entrance and heart. Your guests shouldn’t have to go looking to see how they’ll attain out. 

The Calvin template makes integrating your contact data and private story seamless. This template leads with e mail and cellphone numbers. Then, you may lay out the companies you present, earlier than together with hyperlinks to your work.

Finest About Me Web page Examples

1. Joe Payton

The type and tone of your about web page ought to match the companies you present. Let’s take a look at Joe Payton’s web site for instance. 

Not solely does Joe’s illustrative self-portrait give him a private model that prospects will bear in mind, however it additionally demonstrates his experience as a designer and animator. His web site guests can be taught what he does in an simply digestible approach.

What we love: Joe freely expresses his values as a inventive skilled on a well-organized web page. He tells a narrative that guides the reader by means of every part, with out having them scroll endlessly to the underside of the web page.

2. Kero One

Kero One is a hip-hop artist and DJ from San Francisco. His About Me web page carries a helpful lesson to private manufacturers that cater to a couple of viewers — particularly if these audiences converse totally different languages.

Kero One’s about me web page tells his story in English, Japanese, Korean, and Chinese language. Together with these East Asian languages helps Kero One join with listeners in these totally different communities. 

Professional tip: In case your companies are world or your choices are available a number of languages, take into account having your about me web page in a number of languages.

3. Aja Frost

Alright, we may be biased in highlighting this skilled, as Aja is our very personal Director of English Progress at HubSpot. Nonetheless, the ingenuity she brings to the corporate is not misplaced on her web site’s About Me web page.

Being a data-driven skilled, Aja is aware of her purchasers are searching for greater than her writing expertise — they wish to see how her content material has carried out. With that in thoughts, her About Me web page tells a narrative of her profession development, which peaks — no pun supposed — at a powerful line graph exhibiting the results of an search engine optimisation technique she applied for the HubSpot Weblog.

What we love: Aja understands the worth of being personable even in a digital area like an About Me web page. She closes out her about web page with a private be aware on what she does in her spare time — a good way to humanize your self within the eyes of your potential prospects.

4. Madison Butler

Madison Butler is an HR change-maker “dedicated to deconstructing the established order and rebuilding company America, one group at a time.” She does this by means of her DEI work and her advocacy.

Her about web page, which doubles as the location’s homepage, calls this out on the very high in a single daring assertion: “I am right here to make sure organizations understand how to create space for everybody.”

What we love: Madison’s About web page is efficient as a result of it stays true to her mission whereas being easy, efficient, and to the purpose. The second sentence within the headline, “you belong right here,” underscores the inclusivity of Butler’s mission and work.

5. Sara Dietschy

This skilled YouTube content material creator has an eclectic assortment of movies associated to know-how and tradition and expresses that range throughout her About Me web page.

Along with the colourful self-portrait on the high of the web page, Sara’s first sentence tells you simply how many individuals subscribe to her channel: 780,000. This is a crucial quantity to know for her potential video advertisers and collaborators who wish to understand how a lot publicity they’d get by working together with her or promoting on her channel.

What we love: The coloured tiles lining the web page — beginning with the pink one, as proven above  — section her work by the kinds of initiatives she’s labored on. This helps the reader navigate the web page and perceive what’s vital for them to know.

6. ShaDrena

ShaDrena is a graphic artist whose mission is to “visually construct inventive rebellious manufacturers past a brand.” In three sections — about, bio, and random information — the viewers will get the total ShaDrena expertise, which is extra than simply design. It is also about voice and persona. 

As a self-described “inventive hustler,” “rule-breaker,” and “designer of dope manufacturers,” the language ShaDrena makes use of on her web site comes throughout as edgy and genuine.

What we love: ShaDrena’s about web page is counterintuitive to what somebody would possibly anticipate from a graphic artist. A lot of the content material is introduced in black, white, and grey which places all of the give attention to the composition of her design.

7. Marc Ensign

On his about web page, Marc Ensign takes his work critically with out taking himself too critically. Entrepreneurs know there’s worth to maintaining an off-the-cuff tone within the content material they create, however to draw prospects, you have to show you’ve gotten self-discipline and integrity. This usually proves to be a tricky steadiness to get proper.

What we love: Marc Ensign nails the steadiness between pleasant and formal with a assured opening assertion. This not solely attracts the reader in but additionally establishes Marc as a relatable companion to work with.

8. Miracle Inameti-Archibong

With a wonderful design that emphasizes her copy, Miracle Inameti-Archibong’s web site is a masterclass on the right way to do a one-page web site nicely. The content material is introduced with massive clear photos, cool and daring colours, dynamic angles and blocks, and easy typography.

What we love: Miracle’s about me part spans over a decade however is specified by simply 4 sentences. The reader can simply perceive her profession span with out being overwhelmed with an excessive amount of data.

9. Haley Shapley

Haley is a contract author and editor who makes use of a single-page format for her web site to showcase her persona, writing samples, {and professional} companies. The location additionally encompasses a very cool animated video impact within the background, creating a way of area and motion.

What we love: Haley leads with an vital quantity: She will write over 100 articles a 12 months. Beginning with a powerful information level helps present her stage of expertise.

10. Amy Blaschka

Amy Blaschka’s portfolio options loads of white area, balanced out with a brilliant blue header that basically pops, and orange buttons for conversion actions (i.e. “Let’s discuss”). Moreover, her use of video to elucidate what she does helps her stand out in a crowded area.

What we love: To showcase her creativity and individuality, Amy has an inventory of bullet factors of issues she loves and issues she doesn’t love. She additionally supplies web site guests with three (sure, three!) totally different variations of her bio: a brief one (beneath 75 phrases), one which’s a bit longer (beneath 150 phrases), and her full bio which takes up a whole web page.

By doing this, she’s demonstrating her expertise for crafting messaging and educating potential prospects on who she is. Very sneaky, Amy!

11. Cathy Derus

Cathy Derus’ web site options daring photos and crisp textual content.  The location additionally highlights Cathy’s appearances in main media retailers and publications, like Entrepreneur and Cosmopolitan.

What we love: Cathy’s about part encompasses a full-page picture of Cathy on her laptop computer, with a short textual content introduction on to the suitable of her. As an alternative of breaking apart the picture with textual content, Cathy overlays the textual content on the precise picture, so web site guests get the sensation they’re really in her workplace together with her. It is a nice strategy to construct credibility.

12. Matt Grey

Matt is a serial entrepreneur who now manages a portfolio of “soulful companies”. His web site is designed to advertise the paid programs he’s developed for entrepreneurs and the 1:1 teaching he supplies to these searching for a extra personalized effect. 

Matt’s web site supplies loads of content material to assist guests perceive who he’s and what he does. The main focus of the location may be very easy: to get guests to transform by signing up for his e mail publication.

What we love: Under the bio part, Matt breaks down his choices in a easy 1-2-3 format, offering one thing for everyone. Decrease on the web page, guests discover a mailing listing sign-up type with a dedication of what subscribers will obtain by signing up.

Inform the World All About You

Now that you simply’ve seen examples, it’s time to construct your personal about web page. With an excellent story to inform, inventive copy, humility, and digestible visuals, you are in your strategy to an eye catching consumer expertise.

You may be standing out from a sea of about us and about me pages very quickly. So, inform us, What makes you totally different? We’re wanting to be taught extra…about you.

Editor’s be aware: This submit was initially printed in October 2020 and has been up to date for comprehensiveness.