Former M&C Saatchi execs David Kershaw, Invoice Muirhead and Jeremy Sinclair, who now run funding agency Act 111 (the primary two acts had been Saatchi & Saatchi after which M&C) has backing the self-styled “social community for good” Supernova. The trio have invested in a £2m funding spherical for the brand new community, valued at £10m earlier than the most recent spherical.
As such Supernova is hardly more likely to have Mark Zuckerberg quaking in his sneakers (he has different issues to fret about) however Supernova’s pitch – it says it has been created “to breed solely kindness and respect because of cautious human monitoring and consumer self-moderation” – serves to focus on the perceived failings of huge social media websites.
Supernova is aiming goals to take a share of the $140BN social media promoting market with a objective to provide $1BN a 12 months to charity. It reckons social media has 4.65 billion customers worldwide.
Supernova Founder and CEO, Dominic O’Meara says: “We’re tremendously honoured and proud to welcome David, Invoice and Jeremy. Their funding may be very welcome and their experience and endorsement important for our enterprise and model as we scale.”
Investor Kershaw says: “Of us clearly need extra social media and all of us want extra kindness. By fusing the facility of social media and promoting to create an unstoppable power for good, Supernova offers the world what it needs and on the identical time what it wants.”
