When requested to attend the MarketingProfs B2B Discussion board, I wasn’t positive what to anticipate. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, however by no means particularly inside the B2B content material advertising house, and this group could be an intimidating one.
Positive, I’ve admired the lengthy record of content material advertising rock-stars, storytellers and B2B influencers, however recollections crept up from being the brand new child on the town.
To nobody’s shock, the entrepreneurs at this occasion in downtown Boston have embraced and welcomed newcomers like me into their conversations. I’ve been taking livid notes, participating on social channels greater than I’ve in years, and have soaked up each ounce of content material and inspiration attainable like a sponge.
It is just day one and a few main themes have been been top-of-mind round model voice, authenticity and creativity, however my largest take-aways wanting down at my notes have been the questions requested. Here’s a record of the questions I’m asking myself and my staff, and I encourage you to do the identical:
1 — “When you cowl up the emblem, do others acknowledge you?” – Ann Handley, Advertising and marketing Profs
2 — “Is scale and effectivity the alternative of creativity inside your model?” – Pierce Ujjainwalla, Knack
3 — “In case your content material manufacturing unit halts and also you miss a weblog put up or are absent from social, who will miss your content material? Is it simply your staff or your boss, or will your audiences discover?” – Robert Rose, The Content material Advisory
4 — “How concerned is and will AI be in your advertising course of?” – Paul Roetzer, Advertising and marketing AI Institute
5 — “Since 2019, what adjustments has your viewers made and are they everlasting adjustments? What are you doing to fulfill them the place they’re now?” – Paul Ince, LikeMind Media Restricted
Some solutions are apparent, however others require a bit extra homework. Thanks to all as we speak’s #MPB2B presenters. I’m hoping tomorrow’s periods convey as many solutions as questions.
Be taught extra about Ann, Robert, Paul, and different prime audio system akin to our CEO Lee Odden who’re presenting throughout #MPB2B this week, in our annual record of B2B influencers to comply with, “25 Prime B2B Advertising and marketing Influencers, Consultants and Audio system To Comply with In 2023.”
