Karyna Mykytiuk, Artistic Advertising and marketing Producer for Colossi Video games teaches us how she works and what are her secrets and techniques for advertising the sport Gladiators: Survival in Rome.
Beneath is a written model of the interview.
My identify is Karyna Mykytiuk, I’m the Artistic Advertising and marketing Producer for Colossi Video games. I create all advertising visuals for the sport referred to as Gladiators: Survival in Rome.
What makes Artistic Advertising and marketing Producer?
Multitasking may be very crucial as a result of being a advertising producer is just not solely to seek for concepts and analyzing the outcomes of campaigns. Generally you’re a videographer, the subsequent day an editor, a graphic designer, social media supervisor multi functional. And dealing for cell advertising, it’s not simply making one thing lovely, it’s creating one thing that truly makes individuals obtain and play.
What’s your course of like?
Often we begin by analyzing outcomes for the final marketing campaign with the crew so with our Advertising and marketing Designer and our man doing UA, and likewise our CEO who participates in advertising and the inventive course of on occasion. After which I dive into the creation course of with our Advertising and marketing Designer, or we create duties for the company. A lot of the content material we create contained in the crew and never solely draw or make banners, however we create movies as effectively. We use the Unity Cinemachine engine.
The place do you get your inspiration?
I keep impressed very simply as a result of I’ve a really enormous ardour in what I’m doing. Not like engaged on the product instantly – in advertising you see the standard of your work nearly instantly – good or not, good outcomes impressed me very a lot to create one thing higher. I’m designer, however not an artist, so I don’t want further inspiration to have the power to work. My outcomes are my inspiration.
A Advertising and marketing Producer must be very very inquisitive about the whole lot so it’s crucial to transcend video games. Go to museums to seek out one thing regarding your theme or concept. Or typically you simply want time to do nothing, then you definitely simply calm down, you lose interest and a few concepts begin to…
What are the best varieties of advertising content material for cell video games?
Not like engaged on the product instantly, in advertising you see the product of your work nearly instantly. I’d say that it’s a mix of static video and, if it’s potential, playable adverts. All visible advertising works solely together. For Google Advertisements we use quite a lot of static photos, for TikTok we’re making UGC content material, for Fb we’re doing gameplay movies as a result of it really works higher.
ASO or UA?
ASO and UA work solely together. So the necessities for 2 fields are totally different, however you at all times bear in mind that paid creatives will work a lot worse with out well-made retailer visuals.
What are your favourite tricks to make one of the best advertising visuals for cell video games?
Keep in mind that totally different individuals play for various causes. And attempt to discover the participant’s motivation that works. After discovering at the very least one profitable motivation, you’ll efficiently promote a full pack of creatives. Use adequate guidelines till you already know for positive that this concept is performing. Lovely doesn’t imply profitable.
What’s a mistake you see lots of people make?
Lots of people attempt to absolutely copy their opponents as a result of they see their retailer and suppose “this recreation may be very profitable so it’s going to work” You by no means know why the sport makes use of this or that asset and the way it performs and if their success is due to good retailer visuals or due to the large sum of money that they paid for that.
What was your finest achievement?
My finest achievement is constructing the visuals throughout half a 12 months that gave us 2 tens of millions downloads organically. Now I’m difficult myself to enhance our retailer web page much more as a result of we wish to make the shop rank of our web page larger within the survival theme.
What do you suppose would be the way forward for cell recreation advertising?
In simply in the future, the typical cell person is uncovered to dozens and even a whole lot of adverts. One thing which will catch their consideration is adverts that actually converse to them so I believe it’s user-centric sort of promoting. Personalization will probably be extra necessary than ever.
You could find Gladiators: Survival in Rome, the sport Karyna works on, on the Play Retailer and the App Retailer.
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video adverts, app retailer movies, and so on.).
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