All of us know that elegant feeling when all of your exhausting work meets outcomes, proper? Nicely, that’s exactly how our groups at MoEngage have been feeling for the previous few weeks!
After weeks of brainstorming, studying, unlearning, relearning, and every little thing in between, we launched a model new web site expertise for you final week. In case you didn’t discover it already, test it out right here: Introducing an all-new, bolder, extra interactive and interesting expertise! 🤩
Moreover, in fact, we labored on nifty new options that can assist you take your buyer engagement efforts a notch greater. Right here’s every little thing new:
- Actionable Analytics on Behaviour
- International Filters on Customized Dashboards
- New management sort ‘Wait’ in Flows
- Monitor clicks on WhatsApp Campaigns
- Extra methods to schedule Periodic Campaigns
- Content material APIs for Push and SMS
Introducing Actionable Analytics on Behaviour
Understanding your buyer’s habits deeply and retaining monitor of the brand new traits is paramount to delivering a pleasant engagement expertise. However gathering insights alone isn’t enough; taking motion on these insights immediately is equally vital.
That’s why we’ve launched Actionable Analytics on Habits to allow you to shortly act on essential insights on the Habits web page. This allows you to take motion on insights with only a click on, whether or not to arrange a marketing campaign or put it aside as a phase.
International Filters on Customized Dashboards are Right here
Dashboards are an efficient device to gauge the efficiency of your engagement efforts. That’s the place our Customized Dashboards turn out to be useful, and you’ve got been utilizing all of them alongside. What if we informed you that it’s now even simpler to configure dashboards to trace the related metrics?
We’re excited to introduce International Filters on Customized Dashboards! This new function allows you to configure and apply related filters on a whole customized dashboard with only a click on. Thus, you may implement the “date vary” and “target market” filters on all charts on the dashboard without delay.
Study extra about it right here.
New Management Sort ‘Wait’ Added in Flows
We’ve added one other management sort in Flows: ‘Wait’ until/for. It will permit you to configure the period for which the consumer will wait at a particular stage within the stream earlier than taking the subsequent motion.
For instance, to keep away from sending notifications at odd hours of the day, ensure that the motion campaigns in flows are despatched through the engagement hours, like 9 AM to five PM on weekdays solely.
Examine this replace right here.
Monitor Clicks on WhatsApp Campaigns
Now you may monitor and measure the efficiency of all of the clicks in your WhatsApp campaigns, comparable to:
- Clicks on every hyperlink inside WhatsApp messages
- Efficiency of Fast Replies which were included as a part of your campaigns
- Clicks on the CTAs that navigate your prospects to your web site/app to do the specified motion
You may leverage these stats to enhance your conversions additional on WhatsApp. Discover this function right here.
Extra Methods to Schedule Periodic Campaigns
We’ve now added extra flexibility to periodic campaigns! With the improved periodic marketing campaign scheduler, you may periodically run campaigns on any day and repeat them on a day, week, or month of your selection.
Not simply that, you too can edit your campaigns’ ship time based mostly on their efficiency. For instance, you have got a marketing campaign with a suggestion working each seven days, however you’ve seen that this is able to have extra impression if despatched on Fridays. Now you can edit the marketing campaign to exit each Friday.
Content material APIs are Now Accessible for Push and SMS
Now we have enabled Dynamic Content material APIs for you within the Push and SMS channels as effectively. These APIs permit you to create customized campaigns by fetching the personalization information on the ship time. Be it product suggestions, customized gives, or extra.
So begin sending customized, related, and well timed Push Notifications or SMSes confirmed to have a lot better engagement and conversion charges as towards any generic campaigns. Study extra right here.
For those who’d prefer to know extra about these options or need to get began utilizing them, drop us a be aware at [email protected] And if you happen to’re new to MoEngage, schedule a personalised walkthrough of our platform.
