VCCP has gained Thames Water in an eight company pitch, taking on from M&C Saatchi. M&C retains some information work.
There can hardly be a more difficult consumer in the entire of the UK. Thames Water is underneath hearth for a large number of sins together with polluting rivers with untreated sewage and failing to take care of its huge underwater system correctly (though, after years of neglect, it appears to be attempting – usually by digging up the identical street within the capital a number of instances.)
In its newest PR catastrophe it over-billed a 98 yr previous lady for allegedly consuming the equal of 1,000,000 cups of tea. She hadn’t.
Nonetheless hope springs everlasting. Thames Water says of VCCP’s appointment: “VCCP London confirmed a superb understanding of each the challenges and alternatives we face. We have been impressed by the crew’s strategic and inventive pondering and we’re wanting ahead to working with them to ship efficient, inventive and revolutionary communications and content material, in step with our model, values and goal.” The latter ought to, presumably, imply delivering clear water at acceptable value.
VCCP MD Roly Darby says: We’re excited to be working with Thames Water, an iconic UK model, providing enormous potential for us to develop challenger-style work which has a significant influence on individuals’s on a regular basis lives and the atmosphere.” We all know that businesses must say one thing in these circumstances however iconic?
Anyway good luck to VCCP, hoovering up new enterprise even sooner than standard. It’s now the proud custodian of two of the UK’s least-loved manufacturers, Thames and Virgin Media. Ought to preserve them on their toes.
