TikTok has offered an summary of its Halloween choices for 2022, with a particular deal with how TikTok creators are constructing experiences across the occasion, versus instruments and filters created by the app itself.
Which is an fascinating strategy. Usually, social apps will announce a variety of latest, themed choices for each main occasion, however TikTok’s taking the chance to focus on prime creators as a substitute, which could possibly be a great way to assist get them extra publicity and attain.
First off, TikTok’s highlighted two user-made AR filters for Halloween – a brand new cranium filter by @aramkk5 , and a ‘Zombify’ impact, created by @paigepiskin.
As you possibly can see, these creator-made filters match the theme, and showcase the abilities of prime AR creators within the app, which is an effective manner for TikTok to construct higher hyperlinks with these customers, whereas additionally encouraging interplay and engagement.
TikTok’s additionally internet hosting a brand new, creator-led recipe sequence, and a dressing up showcase:
“Over at @myhealthydish, you possibly can catch My Nguyen’s 21 Days of Pumpkin sequence, the place she’s testing out recipes excellent for Halloween and past. For treat-worthy costume inspiration, Angelica Torres @candylover89official is serving all of the appears, from the always-classic Masks look to a creepy spider.”
Once more, it’s a great way for TikTok to focus on a few of its prime creators, whereas additionally tying into the theme – which additionally gives extra perspective on the scope of inventive expertise within the app.
Which, in fact, manufacturers can look to work with through TikTok’s Creator Market as effectively.
It’s truly fairly wonderful to contemplate the extent of expertise on provide, with technical expertise and TikTok-specific nous. That could possibly be a superb consideration in your advertising efforts – and once more, it underlines why incorporating creators into this Halloween push is a intelligent transfer, versus merely pumping out official results and stickers.
TikTok additionally highlights these common hashtags for the spooky season:
- #TikTokHalloween
- #HalloweenLooks
- #HalloweenDecor
- #Halloween
- #DiaDeLosMuertos
Should you’re trying to broaden your Halloween integrations over to TikTok, it could possibly be value together with these tags, and becoming a member of within the broader dialogue, which may assist to convey you extra publicity within the app.
