GITEX World 2022 will probably be held in Dubai from October 10 to 14. The occasion will function all the main technological developments from the sector, resembling good cities, cybersecurity, information financial system, mobility, healthcare and telecommunications.
First Knowledge will current its personal AI, able to processing massive quantities of information and analyzing shopper habits primarily based on Laborious ID. This software program will probably be a brand new device for focusing on promoting, because it means that you can extra precisely establish the audience of a product. On the identical time, Laborious ID preserves person privateness.
“Laborious IDs present firms with details about a buyer’s shopper habits, actions, hobbies, job, revenue, place, and many others. On the identical time, all the info is impersonal, and it’s unattainable to establish a selected individual by his Laborious ID. However you possibly can present him related promoting. And never solely on the web, but in addition in TV exhibits and even in offline shops. That is at present one of the efficient methods to search out prospects.” Alexander Starostin, co-founder of First Knowledge
The startup First Knowledge invitations Laborious ID distributors, companions and traders from MENA and different areas to work collectively to develop MarTech instruments.
