In america, vacation buying is sweet for enterprise. On common folks spend $843.4 billion throughout the vacation season. And Cyber Monday (Nov. twenty eighth) has grow to be a preferred vacation kickoff for ecommerce. This 12 months it’s anticipated to prime $11 billion in gross sales.
Internet hosting giveaways all through the weekend and even earlier in November is a profitable technique to seize these consumers and draw them into your ecommerce retailer. The trick is to decide on your assets rigorously and to be particular concerning the giveaway parameters like location and timing.
Use these Thanksgiving giveaway concepts to jump-start your promotion technique and draw enterprise to your website.
Why it’s best to host a Thanksgiving giveaway
Interactive advertising and marketing is memorable. It helps generate leads and will get extra engagement than conventional social media posts and different content material. One of these advertising and marketing is geared toward constructing relationships with prospects relatively than merely attempting to get them to purchase your merchandise.
Giveaways are efficient as interactive content material, enhancing your model consciousness and producing new leads. When folks know they’ve the potential to win a prize, they’re extra more likely to work together together with your model on-line, together with trying out your web site. These ecommerce giveaway concepts will enable you discover new prospects in time for the vacation buying rush.
8 Thanksgiving giveaway concepts
Competing with giant retailers is daunting for any small enterprise proprietor. Internet hosting a Thanksgiving giveaway helps create buzz round your ecommerce retailer, main extra folks to click on “add to cart.” Use these Thanksgiving giveaway concepts to raise your vacation season.
1. Turkey dinner giveaway
Whereas a bit uncommon for an ecommerce retailer, probably the most frequent Thanksgiving-related giveaway prizes is a turkey dinner. It’s interesting as a result of it saves folks from having to prepare dinner a turkey themselves, and it’s free. Nevertheless, if you probably do enterprise all around the world, it may be a bit tough.
So first, it’s important to resolve in case you’re going bought attempt to maintain it native or in case you’re going to maintain every little thing on-line.
Maintaining it native
The beauty of staying native is that it offers you a chance to help your group whereas letting them learn about your ecommerce enterprise.
Nevertheless, when attempting to do a Thanksgiving dinner giveaway the standard approach, you’ll need to be particular concerning the location of the giveaway and the winner. In any case, you don’t need somebody from Seattle, Washington profitable a Thanksgiving dinner that must be picked up in Dallas, Texas.
To do that, companion with an area restaurant, grocery retailer, or catering firm and you’ll want to listing out the competition restrictions in line with location and when the dinner must be picked up. Additionally, be clear on whether or not or not the dinner is pre-made and able to eat, frozen, or able to be cooked by the “dwelling chef.”
On-line on a regular basis
If you wish to broaden your potential contestant pool, companion or buy the dinner from a longtime Thanksgiving meal supply service similar to Harry & David, Omaha Steaks, Perdue Farms, or Goldbelly.
Decide the corporate and the meal upfront, then promote your giveaway marketing campaign to their supply space.
If it’s not in your price range, you don’t need to go all out with a full dinner. Take into consideration providing up items of a dinner. Turkeys, roasts, hams, and pies are at all times good bets for a Thanksgiving giveaway.
Construct curiosity and pleasure by posting on social media {that a} huge giveaway announcement is coming. Begin every week or extra upfront, relying on how lengthy you’re going to run the competition, then create a giant announcement for the giveaway itself. Use key phrases and phrases in your descriptions to enhance your ecommerce search engine optimization and enhance visibility in your contest. And, as at all times, embrace a customized hashtag together with different, related, hashtags.
2. Weekend getaway
The vacations are a annoying time. Thanksgiving giveaway concepts don’t need to be targeted on meals or reductions. As a substitute, encourage folks to get away and chill out for the weekend, decompressing from vacation insanity.
Maintaining it native
Maintaining issues native is an effective way to get to know your group enterprise companions. Go to their places, allow them to know what you’re planning, and see in the event that they need to companion with you. For additional leverage, and to allow them to know you’re a respectable enterprise, allow them to know the way a lot enterprise you probably did on-line final 12 months, present them your social media following, and description the way you envision the partnership will work to learn each of your companies.
On-line on a regular basis
Going after a broader viewers and attain doesn’t imply it’s important to go all out with a visit to a flowery resort. As a substitute, help one other ecommerce retailer that provides spa-like items similar to facial lotions, foot soaks, or tub bombs. Higher but, make your giveaway unique by selecting objects from a number of shops and creating a singular present basket that may’t be bought wherever.
TIP: To extend your gross sales, tie entries to transactions above a sure greenback quantity.
3. Reductions
Encourage folks to do their vacation buying with you by giving them an opportunity to win a web-based low cost. You should utilize a easy entry kind in your web site encouraging folks to enroll in your e-newsletter for the possibility to win.
To entice extra folks to enter, make the low cost useful, or provide a particular deal on a big-ticket merchandise that you simply by no means placed on sale. Let folks know what the prize is and the best way to enter, then promote the competition in your web site and in your social media feed.
To extend engagement and broaden your social media viewers, host a Fb contest and have contributors like, share, and remark to enter.
4. Host a social media photograph contest
Let your followers promote your ecommerce retailer with a social media photograph contest. You can also make this contest Thanksgiving-themed by having them use your merchandise in their very own vacation preparations. Embody a branded hashtag and a extra generic hashtag like #ThanksgivingDecor. The branded hashtag can be utilized to trace entries, whereas the generic hashtag will make the competition extra seen on-line.
You’ll be able to provide any prize you need, however a money prize sometimes attracts essentially the most curiosity.
5. Present basket giveaway
Whereas this was briefly talked about above, I need to carry extra consideration to it as its personal distinctive giveaway.
One of many nice issues about present baskets is that when particular person, associated objects are bundled collectively in a sexy container, they immediately have extra perceived worth as a result of when every little thing is in a single place, it saves the patron time. The identical factor goes when gifting away a present basket. The winner has the choice to both take pleasure in it themselves or save time on their vacation buying by regifting it to another person.
To create your finest present basket giveaway, both use your individual merchandise or maintain a co-branded contest with different ecommerce suppliers to create a themed basket that provides complementary merchandise. For instance, in case you promote clothes in your ecommerce website, you could possibly companion with a retailer that provides equipment, footwear, or make-up to create a fall or winter outfit.
6. Grocery giveaway
Together with the catered turkey dinner, the grocery giveaway is one other standard Thanksgiving giveaway concept.
Maintaining it native
By providing a grocery present card, you’re giving your prospects the possibility to save cash on their vacation meal preparation. Once more, if doing this one with an area retailer, be particular about who can enter and the place the present card is legitimate.
On-line on a regular basis
As an ecommerce store, with prospects that will come from all around the world, you may need to provide a Visa present card so you’ll be able to increase the giveaway to your entire present prospects, in addition to potential prospects whereas making certain the winner can use it wherever — together with your ecommerce retailer.
7. Free kitchen instruments
Assist folks prep their Thanksgiving meal by providing free kitchen instruments and provides. You’ll be able to create a present package deal containing all of the necessities wanted to make the right dinner. This prize is nice for a web-based recipe contest that dwelling cooks can use to share their favourite dishes. Encourage extra participation by making the competition a recipe swap.
TIP: To maintain prices down, make your kitchen instrument giveaway particular to a single kind of dish similar to “favourite sides,” “finest stuffing,” or “good pies.”
8. Adorning giveaway
Give your prospects the possibility to nail their Thanksgiving tablescape by providing free décor. You’ll be able to create a package deal that features candles, centerpieces, silverware, and the rest they should elevate their dwelling for the vacation.
This prize additionally pairs effectively with a photograph contest. You’ll be able to encourage contributors to showcase their finest design abilities or swap it up and award the prize to the particular person with the worst tablescape. Make it enjoyable to encourage participation!
How one can promote your contest
When you’ve selected a Thanksgiving giveaway, put it on the market to get folks to take part. Be certain that the principles are clearly communicated in each promotion marketing campaign.
To get essentially the most out of your Thanksgiving giveaway, use these promotion methods to spice up engagement:
- Create a touchdown web page in your web site for the competition so folks can learn by means of all the main points, similar to contest size, guidelines for entry, and different phrases and circumstances that influence participation — similar to age limits or location.
- Promote your contest by means of on-line advertising and marketing channels together with your electronic mail listing, social media accounts, and web site.
- Provide an incentive to those that share the promotion, like extra entries for posting on their social media.
- Seize new customers with optimized social media posts that showcase the prize and generate pleasure for coming into.
- Embody key phrases and phrases like “giveaway” or “Thanksgiving giveaway” to spice up your search engine efficiency.
- Publish blogs and movies about your contest and take into account operating promoted posts on social media to focus on a wider viewers.
Working your Thanksgiving giveaway
A rigorously deliberate and considerate giveaway can enhance your vacation visitors and enable you seize a better proportion of vacation gross sales. Hold constructing your buyer relationships this vacation season by providing a prize that resonates together with your shoppers, making the competition enjoyable, and selling it in quite a lot of locations.
TIP: Add entry kinds to your web site to seize electronic mail addresses and generate new leads with each entry. As soon as your contest has ended, you’ll be able to ship promotional emails and different content material to those new prospects.
