Bombay Sapphire’s new world marketing campaign was two years within the making. Australian movie director Baz Luhrmann is artistic director and Juan Cabral, of Cadbury “Gorilla” and Sony “Balls” fame, made the centrepiece advert.
With a lot expertise within the combine, expectations are excessive, however the finish result’s a letdown. It’s an advert for a social media competitors slightly than for the drink itself: like most spirits, Bombay Sapphire is caught for a model thought that may move the rules and enchantment to audiences.
So as an alternative, everybody’s invited to “reframe the world round them” similar to Baz and Juan, and to share their very own photographs on social media with the hashtag #SawThisMadeThis.
If it’s ok, Baz will share it on social. And subsequent April there can be a showcase to rejoice World Creativity Day.
The movie is a sequence of photographs shot by Cabral in Buenos Aires, all set to a soundtrack of a Jorge Luis Borges poem extract and Debussy’s “Arabesque”. It runs within the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands, and was developed in partnership with AMV BBDO, Ogilvy PR and OMD.
MAA artistic scale: 5 (Artistic ego scale is rather a lot increased)
