Once you consider the important thing promotion platforms for automobiles, TikTok probably doesn’t instantly spring to thoughts. However in accordance with analysis more than 40% of TikTok customers are planning to purchase or lease a automotive within the subsequent six months, which truly makes it a beneficial consideration for automakers and entrepreneurs in connecting with related, engaged and viable shoppers.
With this in thoughts, TikTok has launched a brand new Auto Sellers Playbook, which offers key insights and notes for auto sellers seeking to maximize their promotional efforts within the app.
You’ll be able to obtain the 78-slide Auto Sellers’ Playbook right here (with e mail sign-up), however on this put up, we’ll check out a number of the highlights.
First off, TikTok offers some total notes on the platform’s cultural affect and utilization.
That’s loads of time spent in-app, and it’s this bigger shifting of consumption course of that makes TikTok an even bigger consideration in reaching engaged, energetic audiences.
TikTok additionally notes that it has attain to key auto purchaser segments.
In addition to key influencers of the identical.
Once more, you won’t instantly consider TikTok as a vital platform for connecting with auto consumers, however these stats present that there’s vital, influential energy within the app.
The information then offers some notes on TikTok advertising and marketing technique, and how one can construct your in-app presence.
There’s additionally a variety of inventive greatest observe ideas and approaches.
Together with case examine examples to tell your considering.
Lastly, TikTok additionally outlines extra particular components to assist information your method, together with important ideas, advert codecs, bidding choices and extra.
There’s a heap extra recommendation and notes within the full information, which you’ll obtain right here, and it’s undoubtedly price a search for auto sellers, and even these not within the auto sector who’re searching for new methods to construct a TikTok presence.
Some fascinating meals for thought to your strategic planning.
