Shopping for garments from charity outlets has develop into a style assertion in itself, and with rising concern about the price of residing and the planet, locations like Oxfam have develop into extremely popular.
Dentsu’s advert celebrates Oxfam’s 75 years of second hand fashion, extra typically termed “classic” by the Instagram era and all these youthful customers who’ve the time to rummage via the racks.
Rachael Huttly, Oxfam head of retail advertising, stated: “Oxfam has been providing generations of UK shoppers a option to store sustainably for seven many years. Future-focussed customers are looking for trendy, inexpensive garments which are doubly feelgood as they assist to guard the planet whereas elevating cash for a greater and extra equal world with out poverty.”
Will Wright & James Morgan, senior creatives at Dentsu Inventive, stated: “It’s not typically you get to deliver the worlds of style and environmentalism collectively, so naturally we jumped on the probability to work with Oxfam. It’s been a collaborative effort from the very starting and the abilities of so many have made one thing that appeared unimaginable occur. We couldn’t be happier with the end result.”
MAA inventive scale: 7
