Thanksgiving isn’t solely a time to spend with household and pals being grateful for what you’ve gotten, nevertheless it’s additionally the unofficial kickoff to the vacation buying season. It’s at the moment estimated that roughly 158.3 million folks will store on-line this Thanksgiving weekend.
As a small enterprise proprietor, you don’t wish to miss out on what’s arguably the largest buying weekend of the yr.
Seize this viewers early and get them prepared to go online to your retailer with these Thanksgiving advertising and marketing concepts.
10 Thanksgiving advertising and marketing concepts to advertise your retailer
Massive retail chains with strong advertising and marketing budgets supply and promote Thanksgiving reductions. And, whereas it might appear intimidating, you can compete with giant companies.
Working your individual Thanksgiving promotion can supply an area different to an enormous field retailer for vacation buying. On-line advertising and marketing via e mail, social media, and paid advertisements, may also help you get the phrase out. Use these Thanksgiving advertising and marketing concepts to carry folks into your store and onto your web site.
1. Thanksgiving-related e mail
Use a Thanksgiving-themed e mail template to want your prospects a cheerful vacation and remind them of the offers you’ve gotten arising. Point out Black Friday, Small Enterprise Saturday, and Cyber Monday in your e mail and announce any particular offers or in-store and on-line promotions you’ve deliberate.
Use your on-line advertising and marketing calendar as a reminder to create your Thanksgiving messaging.
2. Create a holiday-themed livestream
Thanksgiving advertising and marketing concepts don’t must be relegated to reductions and buying occasions. They’ll additionally provide help to drive site visitors to your web site. Create holiday-themed movies or stay stream an occasion to drum up curiosity in your retailer.
For those who promote kitchen provides and different housewares, host a cooking video educating prospects to create a particular Thanksgiving dish. Use objects out of your store and discuss them within the video. Educate prospects to brighten for the vacations or supply vogue suggestions for dinner.
3. Host a contest
Acquire extra followers on social media with a Thanksgiving-themed contest. Ask them to share their favourite recipes, photogenic desserts, or tablescapes, and submit them on social media utilizing a particular hashtag. Clearly specify the principles and supply a prize to the winner.
Encourage folks to enter utilizing a branded hashtag and different frequent hashtags like #ThanksgivingTable for extra visibility.
4. Encourage folks to offer again
Thanksgiving is all about giving, and it’s the right time to host a charitable occasion. Associate with an area charity and encourage your prospects to donate. Host a fundraising occasion like a charity enjoyable run or canned meals drive.
Whereas many Thanksgiving advertising and marketing concepts revolve round getting folks into your retailer, this one is extra about constructing your standing locally and connecting with potential new prospects. If doable, tie the charity in with your corporation. For those who run a clothes boutique, increase cash for a company like Gown for Success, which clothes folks for interviews to assist get them again on their toes.
5. Run paid advertisements on social media
Since Thanksgiving weekend is such a profitable retail interval, your prospects are possible being inundated with advertisements. Stand out with Thanksgiving-themed social media advertisements.
Fb and Instagram supply public sale pricing based mostly on the variety of impressions. You’ll be able to set your finances based mostly in your desired attain and set which audiences to focus on. Create a number of check advertisements and observe your analytics to see which messages generate the perfect response.
6. Host an occasion
One other method to stand out amongst bigger retailers in your space is to host a Thanksgiving occasion. These occasions draw folks into your retailer, and so they can function a thank-you to your most loyal prospects. You can host a Thanksgiving-themed buying celebration with hourly giveaways and particular reductions.
For those who promote merchandise that can be utilized to reinforce the vacation, use the merchandise to create vacation shows, encouraging customers to purchase these things.
TIP: Wish to carry native customers to your e-commerce retailer? Host a digital occasion!
7. Replace your listings
Optimizing your native website positioning will assist prospects discover you when they’re out and about. Thanksgiving is a good time to replace your on-line listings, together with vacation hours and web site hyperlinks. Search the web to ensure your contact info is accurately listed on Google My Enterprise, Yelp, and Apple Maps.
Updating your listings makes you extra more likely to pop up on folks’s telephones once they’re on the lookout for retail companies on the go.
8. Create Thanksgiving-related content material
One other method to enhance your website positioning for the vacations is to create common content material. Some Thanksgiving advertising and marketing concepts you possibly can implement on social media embody recipe swaps, worker spotlights, Thanksgiving adorning concepts, and teasers about your upcoming promotions.
Combine up your social media posts. Tease promotions and offers to get your prospects excited for Thanksgiving weekend, and post-holiday concepts and tricks to construct a relationship together with your prospects.
9. Promote different small companies
Since Thanksgiving is commonly related to family and friends, use your Thanksgiving promotion to advertise different companies in your space. You’ll be able to create co-branded content material to your web site and social media or use movies to introduce folks to your accomplice enterprise.
If there’s an adjoining enterprise in your space, you can crew up on a co-promotion. For instance, in the event you personal a hair salon, you may accomplice with a nail salon in your space to supply discounted pampering periods.
10. Give due to your prospects
You in all probability observe your most loyal prospects. You may need a buyer loyalty program in place or just know them by title. Host a particular buying occasion for the purchasers who contribute probably the most to your success. When you’ve got your e mail listing segmented utilizing your loyalty program, you possibly can ship a particular low cost supply to your top-tier shoppers.
Internet hosting a particular occasion to your greatest prospects helps make your loyalty program extra credible, and it could encourage others to buy extra typically and transfer up a tier. It’s additionally the right method to thank your greatest prospects for his or her assist.
Stand out this Thanksgiving
Thanksgiving is quick approaching, and it’s time to begin planning your advertising and marketing campaigns to carry prospects into your retailer. Use Thanksgiving promotions together with occasions, e mail campaigns, and social media posts to get prospects enthusiastic about your vacation buying offers.
Add selection to your vacation advertising and marketing by mixing themed social media posts with promotional supplies particularly geared towards capturing vacation customers. These promotions provide help to compete with giant retailers who spend some huge cash to carry prospects into their shops. Stand out by constructing relationships together with your prospects and making them enthusiastic about your vacation specials.
