Autumn leaves are falling. Pumpkin spice lattes are brewing. Scary motion pictures are enjoying. The magic of spooky season is within the air and it’s time to your model to get in on the enjoyable.
On this article, we’ll unearth trending Halloween 2022 hashtags and the way your model can create a creepy marketing campaign to bolster your bigger social media technique.
Maintain studying (in case you dare).
Halloween is bewitching social media customers
Within the U.S., nearly everybody celebrates Halloween. About 93% of People plan to have fun in 2022.
For some, Halloween is a minor vacation meant for consuming sweet and dressing up. For others, it’s greater than a vacation. It’s a way of life.
Social media is the place everybody from informal celebrants to spellbound fanatics go to seek out the most recent Halloween inspiration, aesthetics, developments and occasions. Based on our information, the months main as much as this yr’s Halloween season have seen year-over-year progress on social. Specifically, August 2022 noticed a 66.23% improve in engagement quantity from August 2021.
Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content material discovery. Manufacturers can use Halloween tags to faucet into conversations their group is having on social.
Fashionable Halloween hashtags for the 2022 spooky season
We turned to Sprout Social’s Superior Social Listening device to seek out out which hashtags individuals are sinking their enamel into this Halloween. Use this record to encourage your content material this yr.
1. #Halloween and #Halloween2022
Our information from September 1-22, 2022, revealed hashtags like #Halloween and #Halloween2022 are main in reputation.
#Halloween was the most typical with over 466,000 engagements and 778,206,312 potential impressions throughout social platforms.
These hashtags are used on a wide range of posts, from occasion and giveaway bulletins to Halloweencore ornament inspiration. Their simplicity and prominence means they’re an ideal match for manufacturers of every kind.
Beware: with such excessive quantity, it could be troublesome to seek out the proper viewers with these hashtags alone. Pair them with area of interest hashtags related to your services or products for greatest outcomes.
2. #HalloweenCostume
Costumes are a vital a part of Halloween. Whether or not you’re a fan of basic costumes like witches and zombies or popular culture and humor-inspired appears to be like, social media is residence to one of the best inspiration and DIY tutorials.
Based on our information, #HalloweenCostume and #PerfectGroupHalloweenCostumes are the main costume-related hashtags.
Hashtags like #Handmade, #Classic and #ShopLocal are additionally standard when mixed with #Halloween. Use them to assist describe your content material and assist different year-long social initiatives.
Retailers, make-up manufacturers and craft shops sometimes have one of the best use circumstances for costume hashtags.
3. #Autumn and #Fall
Halloween is synonymous with autumn coziness. Crunchy leaves. Fall flavors. Chunky sweaters. Scary film marathons.
#Autumn and #Fall are standard hashtags that increase Halloween content material. You’ll find them on way of life posts that assist viewers get within the spooky season spirit and summon the magic of nostalgia.
Does your model launch a seasonal autumn line? May you incorporate your merchandise right into a Halloween aesthetic? If that’s the case, think about using #Autumn and #Fall with #Halloween in your publish.
4. #Spooky
What would Halloween be with out thrills? Slasher villains, haunted mansions and supernatural entities are the cornerstone of the horrific vacation.
Hashtags that borrow from Halloween’s spooky origins are standard for selling movies/exhibits and sharing memes/artwork.
#Spooky and #MichaelMyers are the preferred scary tags.
Use tags like this when your content material is supposed to shock (and petrify) your viewers.
5. #HalloweenNeeds
Individuals flip to social media for Halloween how-tos. They wish to discover ways to put collectively char-boo-terie cheese boards, fall bucket lists and Halloween film marathons.
Strive filming an academic video to your followers and use standard hashtags like:
- #HalloweenNeeds
- #Pumpkin
- #TrickorTreat
- #CodeOrange
Prime Halloween hashtags manufacturers use to conjure vacation spirit (and tricks to create your personal)
Listed here are some distinctive, hair-raising Halloween hashtag marketing campaign examples that can go away you entranced.
#31NightsofHalloween
Twenty-four years in the past, 31 Nights of Halloween premiered on Fox Household (now often called Freeform) and was an on the spot success. The TV particular broadcasts family-friendly Halloween motion pictures each evening in October.
The hashtag #31NightsofHalloween and the associated Twitter account had been born on social media in recent times. They’re utilized by the community and its many followers to hype up the seasonal programming block.
Freeform’s on-line group engages with #31NightsofHalloween with unparalleled enthusiasm—from sharing their like to creating memes to creating academic sources.
Our information reveals #31NightsofHalloween discovered great progress from 2020 to 2021, together with a 177% improve in whole quantity and a couple of,099% improve in potential impressions.
To seize the genius of the 31 Nights particular, go all in on seasonal holidays which are vital to your group. Create your personal annual occasion, problem or giveaway to entertain your viewers. Make sure you incorporate a branded hashtag to assist generate buzz.
#HandmadeWithJOANN and #Halloween
JOANN Materials is the vacation spot for supplies you might want to make selfmade costumes and residential decor. They use #HandmadeWithJOANN to show their followers the right way to make blankets, wreaths and extra. Throughout October, they concentrate on Halloween on TikTok, Instagram and Fb.
They pair all their #HandmadeWithJOANN content material with #Halloween to repurpose considered one of their tried-and-true tags for spooky season.
Take a cue from JOANN Materials by pairing Halloween and branded hashtags collectively. Not solely will you enhance your attain, you’ll additionally zero in on essentially the most engaged viewers.
#BringOnTheCandy
Final yr, Crest launched their #BringOnTheCandy giveaway. Though Halloween might not look like the time to be fascinated with oral healthcare, Crest discovered a singular angle for his or her model. Crest reminded individuals to maintain their enamel through the Halloween season.
Even when Halloween isn’t a pure match to your model, is there a means you possibly can incorporate it into your technique that feels true to your identification? Don’t be afraid to assume exterior the field and stand out from the gang.
Halloween hashtags are greater than only a bunch of hocus-pocus
Because the Halloween mayhem continues to develop, social customers can’t get sufficient of spooky season content material. Now that you understand which hashtags are trending and the right way to create your personal, plan a content material technique you possibly can grasp your broom on.
Bear in mind to work in the direction of your general social targets by incorporating hashtags which are related to your viewers, model and distinctive seasonal choices.
Wish to brush up on methods right this moment’s manufacturers are utilizing hashtags to their full potential? Learn: What’s hashtagging and the right way to use it successfully.
