November. Wow. Such an odd month actually.
It’s like all issues level to Thanksgiving this month and but, Thanksgiving (Nov. twenty fourth) doesn’t even appear to get its correct dues anymore as a result of we instantly rush into the Christmas season with Black Friday (Nov. twenty fifth) and Small Enterprise Saturday (Nov. twenty sixth).
And whereas we could have a second of “thanks,” whereas gathered collectively to share a meal and take part dialog, it looks as if that’s all of the “thanks” there’s.
With that stated, I’m truly not going to let you know that you need to “thank” your clients in your November e-newsletter. Everyone does it, so it’s change into a bit cliché. That is positive when you’re celebrating Cliché Day (Nov. third), however in any other case, I wish to attempt to be unique and stand out from the group as a lot as potential — and you need to too.
That’s why, this month, I recommend you embrace World Communication Week (Nov. 1st-Seventh) and focus your advertising and marketing efforts on real communication along with your readers.
You possibly can start by implementing some storytelling advertising and marketing into your e-newsletter.
Decide a November vacation or two and create a weblog submit telling your readers how that vacation hyperlinks to you, your organization, your workers, and even your group. Open the door to communication by sharing the story in your e-newsletter, after which proceed the dialog on social media.
To get began, check out these nice lists of November holidays, e-newsletter concepts, and topic line options. Then begin fascinated by the vacations that ring a bell with you and jot down some ideas on what tales you’d wish to share along with your readers this month.
November holidays — 2022
- November – Undertake a Turkey Month. For vegetarians who would slightly save a turkey than eat one, it is a nice vacation to share.
- November 1st – 2nd – Day of the Lifeless. A conventional Mexican vacation, Dia De Los Muertos spans two days and ends at midday on November 2nd.
- November third – Cliché day. This present day was made for Social Media. Get the dialog going by beginning an inventory of worst, or finest, clichés and ask your followers so as to add to it.
- November sixth – Daylight Financial savings Ends, U.S.A. It by no means hurts to have a reminder.
- November sixth – twelfth – Expensive Santa Letter Week. Excellent for inviting dad and mom to convey their youngsters into your store for a Santa-letter writing session.
- November eighth – Election Day, U.S.A.
- November eighth – STEM/STEAM Day. When you’re within the STEM or STEAM worlds or work with youngsters or training, this present day is a chance you possibly can’t afford to overlook.
- November eleventh – Veteran’s Day. Be pleased about those who served.
- November fifteenth – Nationwide Recycling Day aka America Recycles Day. Irrespective of the way you say it, it’s all about caring for our planet by lowering waste. What vacation recycling ideas are you able to share along with your readers?
- November seventeenth – Nice American Smokeout. Has lung most cancers or smoking affected your life or enterprise? That is perhaps a narrative price sharing.
- November 18th – Use Much less Stuff Day. Do you may have some recommendations on find out how to use much less stuff? Or find out how to maintain from shopping for stuff you don’t want? I may certain use them!
- November nineteenth – Household Volunteer Day. When you may have a small enterprise, your workers are household. See what you are able to do as a workforce.
- November twenty seventh – Artists Sunday. Assist your native artists.
- November twenty eighth – Cyber Monday. You’re on-line, proper?
- November twenty ninth – Giving Tuesday. You don’t should be a nonprofit to participate. Associate with an area charity to assist them get extra in the present day, to allow them to do extra on your group tomorrow.
November e-newsletter concepts
It doesn’t matter what, Thanksgiving is at all times going to dominate this month. However being grateful, and giving thanks, shouldn’t be a nasty factor. And there’s a plethora of the way to have fun and incorporate different November holidays into your e-newsletter.
November newsletters concepts which might be all concerning the meals
It’s unattainable to speak concerning the month of November with out speaking about meals.
In any case, November has food-related holidays all through the month, from World Vegan Day (Nov. 1st) to Nationwide Mouse Day (Nov. thirtieth).
So, embrace the “yum!” and have fun one of many many November meals and beverage-related holidays with considered one of these November e-newsletter concepts:
- Be a useful resource. Share tried and true recipes, fast desk adorning tips, or find out how to embody your Vegan or Gluten-free company within the festivities.
- Present leisure. Whether or not the story is considered one of your personal otherwise you curate content material from a good supply, share a Thanksgiving Day reminiscence, the background of a particular recipe, and even inform a turkey story concerning the one which didn’t get eaten.
- Feed your group. Whereas many meals banks accomplice with grocery retailer chains or different native charities to supply Thanksgiving Day meals to those that can’t afford them, transcend Thanksgiving Day by internet hosting a meals drive. Contact your native meals financial institution to see what objects they want most all year long. Then, share the record along with your readers and ask them to donate objects from the record. When you can, incentivize donations with a reduction for bringing sure objects or a particular amount.
Tip: When you can’t host the meals drive your self, ship out an inventory of essentially the most wanted objects and ask your readers to donate to the meals financial institution instantly.
November e-newsletter concepts for giving thanks
It’s not sufficient to simply say “thanks.” To be significant, your “thanks” must be real and considerate.
Let your clients know that whenever you say “thanks,” you imply it.
- Be real. When you had an excellent yr, inform them how they helped make it nice. And, when you’ve had a tricky yr, inform them what hurdles or struggles you needed to overcome and thank them for sticking with you thru all of it.
- Give thanks and provides again. Positive, giving your loyal clients a reduction is nice however take it a step additional by partnering with an area charity to arrange a “giving day” the place loyal clients can are available and get a reduction or give their “low cost” to the charity.
- Get to know your readers. To succeed in your goal market, you must know who they’re and what they’re in search of. To seek out out, incentivize your readers to finish a survey. In it, ask them not nearly the way you’re doing but additionally how they’re doing, how they’re utilizing your service or your merchandise, and even how they’re preparing for the vacation season. Suggestions from present clients is priceless.
TIP: No matter vacation you spotlight in your e-newsletter this month, whether or not you say “thanks,” supply recommendation, or ask your readers to present again, embody a branded hashtag and a customized hashtag — together with a corresponding submit on social media — so you possibly can simply discover and like what they submit!
November e-newsletter topic strains
- “You’re going to need this” – Preaheader: “by Dec. 1st” – No Shave November – good for promoting shaving objects within the “off” season
- “Simply say no” – Preaheader: “to shaving, that’s” – No Shave November – nice for rallying assist and rising most cancers consciousness
- “Pâté cake, pâté cake” – Pâté Day (Nov. 1st) – nice for a particular supply on pâté or to share a pâté recipe
- “Don’t run in circles” – Search for Circles Day (Nov. 2nd)
- “Not simply one other cliché” – Cliche Day (Nov. third) – good for asserting or introducing one thing new or totally different
- “Misplaced your manner?” – Marooned With out a Compass Day (Nov. sixth) – nice for enterprise or private advisors, for psychological well being counselors, or for providing a reduction on compasses
- “There’s nothing temperate” – Preheader: “about this Tempranillo”- Tempranillo Day (Nov. tenth) – good for placing a highlight in your finest Tempranillo wine
- “You’re the apple of my c-eye-der” – Apple Cider Day (Nov. 18th) – nice for anybody within the “eye care” enterprise
- “Go for journey?” – Go For a Journey Day mixed with Humane Society Anniversary Day (each Nov. twenty second) – good for elevating consciousness for canine rescue and adoption
- “You’ll wish to gobble this up” – Thanksgiving (Nov. twenty fourth) – good for providing a reduction, sharing a recipe, or sharing a superb story
- “All gobble, no wobble” – Thanksgiving (Nov. twenty fourth) – nice for sharing wholesome recipes or after-dinner well being ideas
- “We hear you” – Day of Listening (Nov. twenty fifth) – in response to questions or requests out of your clients
- “What do you suppose?” – Day of Listening (Nov. twenty fifth) – for sending out a buyer survey
- “We’re on pins and needles” – Pins and Needles Day (Nov. twenty seventh) – good for asking for buyer suggestions through evaluations or surveys
CALLOUT: Plan out the remainder of your yr with our On-line Advertising Calendar, full with a free template and an inventory of holidays you need to use to plan a profitable yr.
