How one can create interactive product photographs with AMP for E-mail

By Dave Stys October 4, 2022

Up your electronic mail coding abilities with this step-by-step AMP for E-mail tutorial. Create your individual electronic mail that lets readers change the colours of a product picture.

On this this tutorial you’ll learn to create an interactive e-commerce electronic mail message. We’ll show a product with a number of shade choices. The reader will have the ability to press every shade and dynamically replace the product picture. Right here’s what it seems like (see the full code instance):

Whereas it’s a comparatively easy instance, you’ll grow to be aware of a number of vital AMP for E-mail parts similar to:

• amp-img an AMP substitute for the html5 img tag.
• amp-selector a management for choosing a number of choices
• amp-bind responds to person actions similar to hovers, clicks, kind submissions, and so forth.

To offer you an thought of what else could be with these parts, right here’s a extra refined instance from Google. This provides the additional complexity of displaying completely different merchandise (the 1-pack, 2-pack, and 3-pack) and lets individuals see these merchandise in numerous colours, however the precept of what you’ll study under is similar.

Step 1 – Fast Begin with the AMP Playground

We’ll use the official AMP Playground for this tutorial. I’ve gone forward and included some fundamental CSS for laying out our product picture and the colour selectors so you possibly can deal with studying how the AMP parts work.

Go to this practice AMP Playground for a fast strategy to get began.

Step 2 – Add The Product Particulars

Code at finish of Step 2

Let’s start laying out the message. We’ll begin with the product tile, description (simply shade on this case), and the product photographs. Add the next contained in the <physique>.

<div class="product-wrapper">
    <h1>45 Qt Exhausting Cooler</h1>
    <p><b>COLOR </b><span [text]=colorChoice>Amber</span></p>
</div>

Be aware, we’re utilizing [text]=colorChoice. This can be a hook that we will use afterward within the tutorial to replace the product description with the chosen shade. For instance, when the person chooses “Blue”, the textual content will dynamically replace from “COLOR Amber” to “COLOR Blue”.

Subsequent let’s add our first product picture. Let’s begin with our default shade, Amber.

<div [hidden]="!(colorChoice == 'Amber')">
      <amp-img width="600" top="440" format=responsive src="https://hostedimages-cdn.aweber-static.com/MTM0NjMxNQ==/optimized/4244bcee9ff14adcbaa0807c71f4386e.png"></amp-img>
</div>

The <amp-img> is contained inside a div with a bit of little bit of logic, [hidden]="!(colorChoice == 'Amber') which implies that the Amber product picture will solely be seen when the person selects the Amber shade.

Subsequent, add the remaining product photographs, one for every shade. Every of those will initially be hidden, because the Amber shade would be the default product variation.

<div hidden [hidden]="!(colorChoice == 'White')">
      <amp-img width="600" top="440" format=responsive src="https://hostedimages-cdn.aweber-static.com/MTM0NjMxNQ==/optimized/d15718d91bf247db90707c06d4f2cc30.png"></amp-img>
</div>
    
<div hidden [hidden]="!(colorChoice == 'Blue')">
      <amp-img width="600" top="440" format=responsive src="https://hostedimages-cdn.aweber-static.com/MTM0NjMxNQ==/optimized/20f3386a5df049548a23ef2651fca7ad.png"></amp-img>
</div>
    
<div hidden [hidden]="!(colorChoice == 'Tan')">
      <amp-img width="600" top=440 format=responsive src="https://hostedimages-cdn.aweber-static.com/MTM0NjMxNQ==/optimized/1975268637ed42ea9172288f3d90b6b1.png"></amp-img>
</div>

Step 3 – Including the Colour Decisions

It’s lastly time so as to add a selector for every of the colour choices. We’ll use <amp-selector> with the default, single-choice setting in order that they work very similar to a radio button. And upon deciding on a shade alternative, the amp-state might be up to date to replicate that shade alternative. The change to amp-state lets the remainder of our doc know to vary the product picture and the colour description. Add the next under the product particulars.

<div class="color-choices-wrapper">

    <amp-selector
        format="container"
        identify="single-color-select" 
        keyboard-select-mode="choose"
        on="choose: AMP.setState({colorChoice: occasion.targetOption})" >
        
        <div class="color-choice amber" chosen choice="Amber"></div>
        <div class="color-choice white" choice="White"></div>
        <div class="color-choice blue" choice="Blue"></div>
        <div class="color-choice tan" choice="Tan"></div>
    
    </amp-selector>
  </div>

The <amp-selector> has an occasion set off. When it’s chosen, it updates the colorChoice variable. This variable is used to show the suitable product picture and to replace the colour description textual content within the product particulars.

on="choose: AMP.setState({colorChoice: occasion.targetOption})"

At this level, go forward and take a look at deciding on every shade alternative. It is best to see your product particulars replace accordingly.

Understanding The way it Works

Here’s a abstract of the fundamental ideas used on this instance.

Colour Selectors: The colour selector, <amp-selector>, has a “choose” occasion. When the motion happens, it updates the colorChoice variable all through the doc. (<amp-bind> is what associates an motion with a number of updates to the doc.)

on="choose: AMP.setState({colorChoice: occasion.targetOption})"

Product Photographs: The product photographs have fundamental logic to cover or present every picture primarily based on the worth of the colorChoice variable. Instance: hidden = True when colorChoice isn’t equal to ‘Amber’.

[hidden]="!(colorChoice == 'Amber')"

Product Description: The product description textual content additionally updates to the worth of the colorChoice variable.

<span [text]=colorChoice>Amber</span>

Present us what you created!

Subsequent, I like to recommend sending your self a replica of the message you created from this tutorial. Use an electronic mail service supplier that helps AMP for E-mail similar to AWeber or use the Gmail AMP Playground.

If you happen to have been impressed by this put up, I’d like to see what you created! Share within the feedback under or ship me an electronic mail and ask me to have a look.