16 TikTok Promoting Stats to Know Earlier than You Make investments

Whereas TikTok is a more recent platform, it has made strides in proving itself as essential platform for manufacturers, companies, and creators trying to develop an engaged viewers and promote themselves.

Whether or not you’re simply beginning on the platform otherwise you’re trying to be taught extra in regards to the state of promoting on TikTok, this publish will go over essential stats to know.

TikTok Promoting Stats To Know

• TikTok has 1 billion international day by day energetic customers. (DataReportal)
• Of entrepreneurs that purchase paid advertisements on social media, 65% buy them on TikTok. (HubSpot Weblog)
• Entrepreneurs say that TikTok is the second only platform for video content material. (HubSpot Weblog)
• 36% of customers need to find out about merchandise by way of short-form movies like TikToks or Reels. (HubSpot Weblog)
• Gen Z is discovering and shopping for merchandise on social media greater than every other era. (HubSpot Weblog)
• Amazon and HBO spent probably the most cash on TikTok advertisements within the U.S. between January and Might of 2022. (Statista)

• A latest Kantar survey discovered that 67% of respondents agreed that advertisements on TikTok seize their consideration, which is a ten% lead on different social media channels. (Kantar)
• 52% of TikTok customers within the U.S. stated that ads they noticed on the platform had been enjoyable and fascinating. (Statista)
• TikTokers are twice as seemingly as customers of different social channels to advocate one thing they’ve found on TikTok. (Materials)
• 43% of customers strive one thing or go someplace new after seeing it not less than as soon as on TikTok. (Flamingo)
• 58% of customers say they’re extra prone to speak about a model or share an advert if a video contains a music they like. (TikTok)
• Advert content material created for TikTok and in partnership with creators has a 93% greater engagement price. (TikTok)
• 71% of TikTokers say that TopView advertisements, which have an extended run time, efficiently seize their consideration. (TikTok) 
• In-Feed advertisements on TikTok obtain 23% greater element reminiscence than TV advertisements. (Neuro-Perception)
• 55% of customers say TikTok helps them uncover new issues. (TikTok)

Initially revealed Oct 3, 2022 7:00:00 AM, up to date October 03 2022