This can be a new sort of sponsorship deal: DHL is the “official logistics companion” for Coldplay’s world tour, which kicks off in Brazil subsequent week and goes on for 9 months.
180 Amsterdam’s advert exhibits a DHL driver charging her electrical truck earlier than heading out on the highway, singing alongside to the Coldplay observe “Yellow.” The scene cross fades into the model’s frontman, Chris Martin, singing the identical observe to a stadium stuffed with followers.
DHL is utilizing the affiliation to plug its sustainable credentials – Coldplay mentioned in 2019 that they might solely tour once more if they may do it with a constructive environmental affect.
The band goals to scale back CO2 emissions by greater than 50%, take away not less than twice as a lot carbon from the air because the tour emits and ban the sale of all single-use plastic from the exhibits. In addition they harness fan power by means of state-of-the-art kinetic flooring and energy bikes.
Coldplay made headlines in 2019 by asserting that they might not hit the highway once more till their subsequent tour might have a constructive environmental affect. It’s why they named DHL as their logistics companion, recognising the simultaneous work each are dedicated to for a extra sustainable future.
John Messum, ECD at 180 Amsterdam mentioned: “This partnership is a vital one because it exhibits how manufacturers might want to work collectively to assist sort out the challenges of being a sustainable international enterprise. We’re proud to have the ability to have fun the precious work being executed by each whereas capturing the magic of the band’s stay expertise.”
Dirk Ude, head of world promoting for DHL mentioned: “Capturing the magic of top-of-the-line recognized bands on this planet, this marketing campaign is a shining instance of the creativity that comes by means of nice collaboration with our companions 180.”
As ever with 180 Amsterdam, the movie is well-produced and the casting is nice. The cross-fade is tacky, however then Chris Martin didn’t construct his profession on being cool.
MAA inventive scale: 6.5
