Halloween is sort of right here (10/31), and should you’re planning a themed marketing campaign to tie into the occasion, it’s price noting the highest Halloween tendencies of the yr, to make sure that you’re up on any notable, and probably brand-relevant, shifts.
Right here’s a take a look at a few of the present key tendencies of be aware, based mostly on early Halloween engagement exercise.
First off, Pinterest has offered some perception into the highest Halloween costume tendencies, which factors to a few of the extra emergent themes and sources for 2022.
- Stranger Issues costume concepts (+22x)
- Elvis and Priscilla costume (+19x)
- Patrick Bateman costume (+18x)
- Prime Gun costume (+6x)
- Anna Delvey costume (+5x)
- Harley Quinn halloween costume (4x)
- Avril Lavigne halloween costume (+3x)
- Dani Hocus Pocus costume (+3x)
- Maddie and Cassie Euphoria costume (+3x)
- Lord of the Rings halloween costumes (2x)
Some pretty vital popular culture shifts in there, which may assist to information your strategy – although why Avril Lavigne?
Related tendencies are evident in Google Search knowledge, together with some further variations and types:
- Gomez Addams costume
- Mary Sanderson costume
- Spiderman costume
- Joker costume
- Akatsuki cloak
- Cruella costume
- Black Widow costume
- Velma costume
- Harry Potter costume
- Mandalorian costume
There’s additionally vital curiosity in {couples} and household costume concepts, which might be a much bigger theme this time round.
Twitter, in the meantime, has offered some extra generic Halloween pattern notes, together with the highest hashtags:
- #Halloween
- #Halloween2022
- #HappyHalloween
- #TrickOrTreat
(Twitter additionally notes that #Giveaway and #Win are additionally common, as they all the time are, which might be price noting in your strategy)
Together with the preferred Halloween emoji
- Pumpkin emoji
- Ghost emoji
- Loudly crying face emoji
- Crying laughing emoji
- Purple satan emoji
You most likely may have guessed these, however should you want some further inspiration or notes, these are the hashtags and emoji you have to be contemplating.
Extra platforms will launch extra knowledge and pattern insights over the subsequent few weeks, together with any new instruments and choices that they’re including to assist individuals interact with the occasion.
However should you’re seeking to get planning, otherwise you simply want just a little path, these are the highest tendencies as they presently stand, which may allow you to discover the very best strategy in your campaigns.
