Today, nearly any SaaS platform gives a reporting or insights module. However how are customers experiencing these options? What do they like? And extra importantly, what don’t they like? Consumer analysis is one of the simplest ways to seek out out.
Slightly investigative analysis on G2 uncovered the highest 5 analytics UX errors made by SaaS distributors. Listed below are the highest complaints distilled from 4,600 G2 product critiques of 140 prime SaaS distributors.
71% of the researched platforms are thought of too troublesome to make use of. Customers describe this general poor UX expertise in a number of methods:
- A time-consuming course of
- Too troublesome to be taught
- Clunky and complicated interface
- Insights are unfold out throughout a number of sections
55% of SaaS platforms obtain complaints about relevancy. Prospects are pissed off as a result of the experiences don’t current the information they really want. Some examples are:
- Dashboards are cluttered
- Or the insights are too superficial
- No choice to drill down into knowledge
- Insights aren’t adjusted to the consumer’s function
- For deep evaluation, knowledge export to Excel is the one (time-consuming) choice
46% of SaaS platforms don’t supply an interface to edit dashboards or create customized experiences. With view-only, static dashboards, clients haven’t any management over the insights they’ll extract.
Prospects expertise issues with pulling knowledge or experiences in 30% of the researched platforms. Most G2 critiques report that the requested knowledge exports are inaccurate and even false.
The very fact alone that customers are counting on knowledge exports is proof that the in-app analytics expertise leaves one thing to be desired.
Lastly, 28% of SaaS platforms lack interactivity of their experiences. Frequent complaints about interactivity are:
- Restricted choices to filter knowledge
- No chance to set alerts when KPIs are met
- No choices drill down into a particular metric
94% of the researched SaaS platforms obtain a minimum of one unfavourable evaluate about their analytics options. This flaw creates an enormous alternative for sensible product builders. Platforms investing in a very good buyer analytics expertise will acquire a aggressive edge and win over pissed off customers from their rivals.
Initially printed because the State of SaaS analytics analysis report on the Cumul.io weblog.
