10 Finest TikTok Tips to Go Viral in 2022 [+ Examples]

Undecided what sounds are trending proper now? TikTok’s Inventive Heart ranks the most well-liked music and audio clips every day. You possibly can even filter the outcomes by area, which is useful in case your viewers is in a special location from yours.

Instance: Duolingo

Duolingo is a fan favourite on the platform, particularly for its humorous, fashionable, and typically chaotic movies that includes its mascot, Duo the Owl. Duo may be seen dancing to standard songs and appearing in skits that incorporate standard audio clips, like within the instance beneath.

4. Attempt vlog-style movies.

Vlog-style movies really feel extra private and intimate — which could clarify why they’re so standard on TikTok.

These movies sometimes embody a number of clips tied along with a voiceover describing the collection of occasions. It is extremely partaking and lets viewers really feel like they’re dwelling in your footwear.

Instance: Netflix

This instance reveals Netflix utilizing the vlog fashion to take its viewers on a journey. Whereas most of us will not stroll a crimson carpet in our lifetime, we will nonetheless get a peak of what the expertise entails — and the way our favourite actors behave off-screen. It is also a good way to showcase “behind the scenes” content material.

5. Incorporate each area of interest and trending hashtags.

Making a TikTok is half the battle — you additionally want to make sure it lands in entrance of your viewers. Hashtags are one option to get there.

Including hashtags in your description offers your movies a greater likelihood of being seen, permitting you to drive discoverability, construct model consciousness, and lengthen your attain. However how will you do it?

This may increasingly sound counterintuitive, however solely concentrating on standard hashtags is ineffective. Whereas they command a bigger viewers, they’re additionally extremely aggressive. Alternatively, area of interest hashtags have fewer folks trying to find them, however those that do are extremely engaged and .

For instance, #exercise is a well-liked hashtag with over 95 billion views, however #coreworkout is extra area of interest with a fraction of the viewers.

A well-rounded hashtag technique ought to embody each area of interest and standard hashtags. Check out the instance beneath.

Instance: Dunkin’

Fall is simply across the nook, and Dunkin’ is getting everybody hyped for its seasonal menu. To get the phrase out, the model incorporates quite a lot of hashtags to succeed in extra folks.

As an example, the video beneath makes use of #fall, a trending hashtag (15+ billion views), and #pumpkinszn, a extra area of interest hashtag with fewer views (40+ million). By together with #pumpkinszn, Dunkin’ can faucet right into a smaller, extra engaged viewers.

6. Reply to feedback with video.

On TikTok, nearly each model has the identical aim: to attach with its viewers. So usually, that connection types within the remark part. It is the place viewers go to ask questions and share opinions.

Earlier than, creators have been caught replying to feedback with textual content, however now they’ll reply with video. This function means that you can dive deeper into matters, reply questions, and hold your viewers coming again for extra. 

Instance: Glossier

When a TikTok person requested Glossier the best way to use considered one of its merchandise, the model did not miss the chance to answer with a video explaining all of the methods to make use of it. In doing so, the model provides worth whereas highlighting the product’s versatility.

7. Add worth with “How To” TikToks.

“How To” movies and tutorials are a simple manner to offer worth to TikTok viewers with out sounding overly promotional. Plus, positing your self as an professional or authority in your area of interest retains your model, merchandise, and/or providers top-of-mind for viewers.

As an example, for those who’re a journey model, you possibly can movie movies of must-see points of interest, restaurant suggestions, and journey ideas — like the instance beneath.

Instance: Journey + Leisure

Journey + Leisure offers all of the content material you could “kick your wanderlust into excessive gear.” From lodge suggestions to images ideas, the model has you coated, positioning itself as a gold mine of recommendation for the journey obsessed.

8. Go away a CTA in your description and/or feedback.

Want extra engagement? Typically, it is so simple as asking for it.

The last word aim of a CTA is to influence customers to do one thing — observe your TikTok web page, go to your web site, depart a remark, and so forth. So ask your self, what do I need my viewers to do? No matter you select, it ought to enable you to transfer nearer to your main aim (i.e., drive web site site visitors, enhance model consciousness, and many others.).

Your description and remark part are prime actual property f9=or CTAs. Use this space to ask questions, encourage customers to observe you, or drive site visitors to your web site, weblog, or different social channels (ex., “Extra recommendations on my weblog, hyperlink in bio!”). 

On high of that, for those who’re operating advertisements, we suggest utilizing a advertising integration instrument, comparable to LeadsBridge, to sync all of your lead information to your CRM.

Instance: Fenty Magnificence

On this TikTok, Fenty Magnificence reveals alternative ways to make use of considered one of its merchandise. Then, to encourage engagement, they add a related query within the description that additionally incorporates a brand-specific hashtag (“Which #POUTSICLE look was ya fave?”).

9. Add subtitles to your movies.

In 2021, TikTok turned extra accessible with the introduction of auto captions. Though you possibly can manually add captions — which permits for better flexibility to mess around with textual content coloration and font — you may also use the Captions instrument. With only a click on, you possibly can generate subtitles to your movies, permitting others to learn or take heed to your content material.

Picture Supply

By including subtitles, you make your movies totally accessible, which implies you possibly can attain an excellent wider viewers. Plus, it additionally helps viewers who wish to browse TikTok however cannot flip the sound on.

Instance: Formulation 1

In the event you’re into automobile racing, there is a good likelihood Formulation 1’s TikTok is in your radar. 
However have you ever ever seen how usually they add subtitles to their movies?

Take the instance beneath, which makes use of colourful captions and emojis so as to add an additional layer of curiosity to the video. And for those who mute your telephone, you possibly can nonetheless observe alongside with out skipping a beat.

10. Discover top-performing movies in your area of interest for inspiration.

Essentially the most profitable movies on TikTok are artistic, out-of-the-box, and infrequently quirky by nature. That is a tall order — which is why each model ought to discover the top-performing movies in its area of interest for inspiration.

Begin by typing key phrases regarding your model within the search bar. Then, click on the filter icon and choose “Most favored.” This can populate TikTok movies which have gone viral utilizing that particular key phrase.

As soon as you’ve got recognized some top-performing movies, brainstorm methods to recreate them whereas including your individual spin. 

Again to You

TikTok is a unusual platform, and types keen to get artistic see essentially the most success. In the event you’re new to TikTok, begin with the information on this article — and provides your self room to experiment with totally different movies, filters, and ideas.