TikTok video descriptions, as soon as restricted to 300 characters, have now been up to date to 2,200 characters.
What this implies. The replace was first seen by social media marketing consultant Matta Navarra on Twitter, who posted that the brand new character restrict allowed customers to specific extra particulars about their content material, generate extra engagement, and make their movies extra searchable.
Early reactions. Some folks on Twitter aren’t too thrilled with the replace. Ash-win Fern-&-es posting “However nobody actually reads the outline there. Can be useful for some so as to add extra hashtags although.” Grady Hopper says “I don’t get why this issues 95% of most individuals’s views most likely come from fyp not search.” FYP is TikTok’s “For You” Web page, the place they present customers ideas of accounts to comply with and movies to observe.
TikTok, the brand new Google. Although the overall response right here is “meh,” some folks see the worth in longer captions for optimizing search engine optimization. In response to tweets saying that no one reads the descriptions, Rhayven J says “Even when they don’t, the algorithm will. If of us know search engine optimization, then this can be a enormous recreation changer.”
TikTok is understood for making an attempt to interchange Google search amongst its Gen Z customers. This newest replace may very well be a step in that route.
Why we care. For those who’re utilizing TikTok as a part of your social or advert technique, have your copywriters on standby and benefit from the brand new 2,200 character restrict. Don’t overlook to maintain search engine optimization and Useful Content material greatest practices in thoughts when creating your new captions
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About The Creator
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
