How 8 Etsy sellers robotically e mail clients to extend gross sales utilizing AWeber

By Kelsey Johnson September 14, 2022

Even a small Etsy retailer can develop right into a enterprise that replaces your day job. Actually! However if you wish to get there, you’ll have to get good at turning first-time clients into repeat consumers.

So, with a view to develop your Etsy retailer right into a full-time enterprise, it’s essential put new merchandise in entrance of previous consumers. Repeat clients are 5 instances extra possible to purchase than new clients. Plus, they spend ~67% extra.

Electronic mail advertising and marketing is among the greatest methods to focus on current clients. However, understandably, many Etsy sellers discover e mail on the underside of their to-do lists. We get it — after creating your product to promote, taking footage, writing an search engine marketing description, and selling on social, you’re out of time and power.

However e mail doesn’t must take any extra time. These eight Etsy retailer house owners discovered a approach to attain their current clients and make extra gross sales — with out additional work. Wish to know the way they did it? They automated their emails.

In AWeber, you may set emails to ship instantly after you add a brand new merchandise to your Etsy retailer. It takes a couple of minutes to arrange, and as soon as it’s operating, you don’t must carry a finger. And you can begin making gross sales right away.

How 8 Etsy sellers use AWeber for automated gross sales

Take a look at the emails these savvy Etsy sellers are already sending.

1. Crochet by Kay sends automated emails with the latest presents and crafts she sells. Though her design and introduction are easy (emblem, three nice introduction sentences, and her latest craft) the Etsy picture itself grabs the eye of the reader. In a time when detailed footage are essential to make gross sales, Crochet by Kay leans into what works and doesn’t distract with additional textual content.

Right here’s what her newest message appears to be like like:

2. Sticky Okay’s sends weekly updates on Mondays together with her latest stickers and cute workplace provides. Her automated e mail notifications ship all merchandise she added to Etsy the prior week.

See how this design mimics a standard gross sales e mail. The brand on the prime reinforces her model, she says hello to her subscribers, and the e-mail lists merchandise with the picture on the left and the title, description together with value, and date on the suitable. Any purchaser can rapidly scan a number of new choices within the retailer. This design can be nice for Etsy sellers who usually add new merchandise to their retailer. (Don’t neglect your social media handles on the backside.)

3. Inventive Crafthouse sends their Auto Newsletters each time they add new picket puzzles, video games, and mind teasers. They’ve additionally arrange a pleasant, easy intro for every of their emails and lean in to the picture to promote the brand new product. And that emblem of the puzzle? It hyperlinks on to their Etsy retailer. 

4. Solely Doll Issues promotes new outfits for dolls they create with an automated e mail every time they add a brand new product. Discover that the outline begins with the worth. For those who checklist costs, you may embrace the outline in your notifications. However for those who don’t, you may simply omit the product description, and add a “purchase now” button that directs to your retailer as an alternative.

5. Tattge has their Auto Publication despatched each day at 1pm each time they’ve new short-term tattoos obtainable, together with hyperlinks to the 5 most up-to-date tattoos that can be purchased.

Shops like Tattge usually tend to promote a couple of product at a time. That’s why they’ve showcased 5 new merchandise of their each day emails, and even included a hyperlink within the intro textual content on to their retailer. Think about a purchaser rapidly scanning new merchandise, and feeling impressed to return to the shop and purchase different tattoos, too.

6. Artwork Tribute promotes their latest luggage, straps, and canine collars to current clients with an automated e mail.

They included a horizontal line of their e mail, which pulls the attention down from the header on to their product. You can also make changes to the types and textual content surrounding the brand new merchandise.

7. Assured Indicators emails are robotically despatched instantly once they add new indicators to their store — and embrace the three most up-to-date merchandise.

Have a look at the skilled header added on this e mail. Even enterprise companies with large advertising and marketing groups ship emails similar to this one — however they must construct them every time. Skip the money and time and nonetheless make extra gross sales in your retailer.

8. DWELL has their e mail despatched out each Thursday, however provided that they’ve added dwelling merchandise to their store previously week.

Discover the button CTA on the backside that claims “Click on Right here to Store!” Check out a number of parts in your e mail to encourage your consumers to navigate again to your Etsy retailer. This button actually catches the attention in a largely light-colored e mail.

So what do all these Etsy retailer house owners have in frequent? They let automation do all of the work for them. 

You too can have the identical success as these eight Etsy house owners by establishing your personal automated product notifications in AWeber. Take a look at how simple it’s:

Find out how to arrange your personal automated Etsy notification emails

Do you’ve got an Etsy retailer? You may ship automated emails to your clients, too! Arrange an account without spending a dime immediately and make extra gross sales the subsequent time you publish a brand new product.

Right here’s learn how to get arrange, or watch our how-to video.

Step 1: Join your Etsy account to AWeber

Step one in sending emails to your consumers is so as to add them to your e mail device. Utilizing the AWeber Etsy integration, you are able to do this robotically. And don’t fear — so long as you ask your clients to opt-in to your checklist, it’s totally inside Etsy’s guidelines to do that.

1. Signal into your AWeber account and click on on “integrations.” 

2. Seek for Etsy and click on on the mixing card.

3. Click on “join integration.”

4. Signal into your Etsy account.

5. Click on “Grant entry”

6. Select the checklist you wish to add Etsy consumers to. We additionally suggest giving them a tag like “Etsy” or “Buyer.”

That’s it! All of your new Etsy consumers will likely be added to your e mail checklist. Wish to add your earlier Etsy consumers to your checklist? Contact our help crew and we’ll assist you add them in keeping with  Etsy’s pointers.

Step 2: Customise your affirmation e mail

When new clients join from Etsy, you will need to ship them an e mail asking them to choose in to your checklist. In that e mail, actually promote the client on why they need to be excited to obtain your emails.

Replace the message by going to “Record Choices,” “Record Settings,” then “Affirmation Message.”

Want some concepts of what to say? Right here’s what Crochet By Kay’s e mail appears to be like like:

You too can request a brand new topic line. Crochet by Kay’s customized topic line is “Affirm to be notified by Crochet by Kay.”

Most individuals are used to those emails and can possible choose in for those who provide one thing thrilling. However you may as well provide a lead magnet to entice them to substantiate and buy extra. Your lead magnet may very well be one thing so simple as a ten% off coupon for his or her subsequent buy.

Want some inspiration? Listed here are 22 lead magnet concepts you should utilize.

Step 3: Arrange automated Etsy product notification emails

Now it’s time to arrange the automated emails that will likely be despatched each time you publish a brand new product to your Etsy retailer. This can be a full set-it-and-forget-it automation. Put it collectively now, and also you don’t must do something sooner or later (besides possibly verify on the emails each few months).

1. Click on “Automations,” “Campaigns,” then “Create Marketing campaign.”

2. From the choices, select “Weblog Publication.”

3. Click on “Change Set off” and set it to set off on “Tag Utilized.” Then, add the tag “Etsy,” or whichever tag you arrange in your Etsy integration.

4. Click on the place it says “Test Feed,” and add your Etsy retailer URL into the Feed URL field. For instance, “etsy.com/store/your_shop_here”.

Observe: Set the frequency to “Hourly” if you need an e mail to exit proper after you add the product to your retailer. However, you may as well ship a each day, weekly, or month-to-month digest with new merchandise, too.

5. Click on on the message after which click on it once more on the suitable to edit the e-mail itself.

6. Replace the topic line to one thing like “Model new in Etsy – {!date lengthy+0}.” Then, add your emblem and replace the textual content to no matter you’d like. Subsequent, click on the place there’s a placeholder picture and add your Etsy URL within the Feed URL part once more. 

Right here’s how Sticky Okay’s has their e mail arrange:

7. Preview and take a look at to see what it appears to be like like, then save and exit the e-mail draft and the marketing campaign, utilizing the button within the backside proper nook.

8. The final — and most necessary — factor it’s essential do is activate your marketing campaign so it can really ship. Merely click on “Draft” then “Activate Marketing campaign.”

That’s it! AWeber will now ship notifications to each buyer who signed up to your checklist or who has made a purchase order at your Etsy retailer. 

Wish to ship these emails to individuals at present in your checklist? Merely add the “Etsy” tag to all of them.

Join AWeber to develop your Etsy gross sales

Get Etsy notifications, touchdown pages, a whole bunch of templates, built-in Canva utilization, and extra with your personal AWeber account.

Go forward, join free immediately.