Product promotion is usually a robust nut to crack.
There are such a lot of methods to go about it, and every has its personal set of professionals and cons. It may be onerous to find out which methodology will work finest to your product and your audience.
That’s why we put this information collectively.
At ClickFunnels, we’ve been selling tons of services on-line — in addition to serving to different folks promote theirs! — for over a decade.
And we’ve realized a factor or two about what it takes to achieve success.
We’re assuming you’ve already obtained a product that you simply’re excited to try to promote. On this information, we’re going to provide 13 confirmed methods to advertise on-line.
Let’s dive proper in!
By the way in which, in our Your First Funnel Problem, you’ll construct your first (or subsequent) gross sales funnel side-by-side with the specialists (100% free). Take a look at our full evaluate right here.
Take The One-Funnel Away Problem Now!
1. Tripwire Funnel
The tripwire gross sales funnel is designed to make gross sales (though it could be used as a lead-generating funnel since shoppers should fill out a transport type earlier than finishing their buy).
Take a look at the video beneath (within the video, it’s the identical funnel however known as the “Cart Funnel”).
Right here’s the way it works.
The prospect is drawn into the funnel with some “bait” — a front-end product that’s closely discounted and very interesting to your goal market. On the primary web page, the customer is required to enter their transport and fee data so as to progress by way of the funnel.
However because the deal is so attractive, it converts rather well.
Then, as soon as they’ve purchased into your front-end supply, they’re taken to what we name the “OTO” or One-Time Provide web page. That is the place supply a one-click upsell to the individual. You’re now providing them the precise factor you need to promote.
It ends with a “Thank You” web page…
The tripwire funnels’ chronology, and the truth that it’s actually efficient for our clients, is the place its genius lies.
The prospect often fills out their transport and fee data so as to receive a free or closely discounted merchandise (for instance, a pattern of your product), making them extra inclined to take these two sometimes abrasive actions.
After they supply you that data, you make them a proposal.
They’re extra inclined so as to add your upsell to their cart now that the high-friction steps of getting into their fee and transport data (the place most cart abandonments occur) are behind them.
Need to study extra about the way to construct your first tripwire funnel?
Take a look at our templates over right here!
2. Product Launch Funnel
The tripwire gross sales funnel is good for promoting your hottest objects.
Nonetheless, if you’re launching a brand new merchandise, you’ll need to create somewhat extra pleasure — construct up some anticipation — across the product launch.
For that, we’ve developed the product launch gross sales funnel. This funnel is constructed to construct suspense and pleasure round your upcoming product so as to enhance the quantity of people that purchase it on launch day.
Take a look at the video beneath…
All of it begins with a squeeze web page that introduces the product and invitations the prospect to register for updates on its progress.
Then, through the days or even weeks that observe, you ship the result in three to 5 further pages every of which provides additional details about the approaching product and its progress; on this method, you create suspense and a spotlight.
Lastly, on launch day, you ship the prospect to the product launch order type.
Right here’s an instance of what this whole funnel appears to be like like in motion.
Need to study extra about the way to create a profitable product launch funnel?
Take a look at our templates over right here!
3. Webinar Funnel
Over the previous couple of years, webinars — that’s, stay or recorded tutorial movies — have change into a family methodology to generate leads.
And for good motive: webinars are the best methodology to create high-quality leads (time is extra priceless than cash!).
In any case, if somebody is keen to sit down by way of a 45-minute presentation, they’re clearly inquisitive about what it’s important to say they usually very properly would possibly purchase your product.
The easiest way to advertise a webinar is through the use of a webinar funnel. A webinar funnel is designed particularly to generate leads to your upcoming stay or recorded presentation.
Sometimes, a webinar funnel will encompass the next steps:
The registration web page is the place you’ll acquire sign-ups to your presentation, and the affirmation web page is the place you’ll inform these folks what to do subsequent (add the presentation to their calendar, as an illustration).
The “indoctrination pages” are what you’ll ship to those folks to construct pleasure round your upcoming presentation and enhance the quantity of people that attend.
Right here’s an instance of what this appears to be like like from Search Engine Journal…
Be sure that the subject of your dialogue leads naturally into selling the product you’re attempting to promote.
Unsure the way to write your webinar script?
Or construct your funnel?
We’ve obtained you lined! Click on the hyperlinks beneath.
4. The Dream 100
What’s the dream 100?
Effectively, it’s an idea that was initially created by knowledgeable salesperson, Chet Holmes, after which popularized by Russell Brunson in his Secrets and techniques Trilogy books.
The Dream 100 is a listing of the highest 100 web sites the place you’d need to be seen by your splendid shoppers on-line, equivalent to podcasts, blogs, newsletters, Fb teams, YouTube channels, particular influencers, boards, subreddits, or just about anything.
When you’ve obtained a listing of those locations, you then attempt to get consideration from these audiences by both “working your method in” or “shopping for your method in”.
Work Your Means In — This often means chilly calling, textual content messaging, emailing, and even direct mailing your influencers to try to construct a relationship with them and “bribe” them into some type of collaboration. For instance, you would possibly ship a free model of your product to influencers and ask them for an trustworthy evaluate.
Purchase Your Means In — If you wish to minimize to the chase, you then would possibly take into account simply paying influencers to get in entrance of their viewers. This would possibly embrace getting a banner advert on their web site, placing your YouTube advertisements in the beginning of their movies, or contacting them and asking what different paid promotional alternatives they provide.
Take a look at the video beneath to learn the way Russell Brunson has used this course of very efficiently for his personal companies.
The concept is that you simply’re intentional about discovering and infiltrating the locations the place your goal market and dream clients congregate on-line.
By doing so, you’ll have the ability to get your merchandise in entrance of the best folks on the proper time… and make extra gross sales.
5. Construct an Affiliate Military
What in case your influencers within the area of interest had been to promote your objects for you?
Wouldn’t that make advertising your services 100 instances simpler?
That’s one thing we’ve utilized at ClickFunnels: we’ve created a military of affiliate entrepreneurs who receives a commission as much as 40% recurring fee for every buyer they refer…
And it was properly value it!
Now, for those who seek for “ClickFunnels evaluate” on YouTube, Google, or another search engine, you’ll see a slew of ClickFunnels affiliate entrepreneurs promoting our product for us!
You should use the Dream 100 methodology to create your individual affiliate military — make a listing of 100 or extra influencers in your area who you’d need to convert into associates.
Then arrange your associates program, construct a gross sales funnel to your associates to make use of, pitch these influencers, and provides them their distinctive URLs.
It’ll take some effort to get issues off the bottom, but it surely’s properly value it in the long term.
6. Construct an Electronic mail Listing
An electronic mail record is a gaggle of people that have given you permission to contact them with updates about your services or products.
If you happen to don’t have an electronic mail record but, now’s the time to start out constructing one!
Why?
As a result of electronic mail lists are one of the vital highly effective advertising instruments at your disposal.
With an electronic mail record, you possibly can:
- Preserve your clients up to date on new product launches or modifications to present merchandise
- Provide unique reductions and coupons to folks in your record
- Ship out automated electronic mail sequences that promote your services or products
- Conduct surveys and collect suggestions out of your clients
… all without cost!
You don’t have to pay to succeed in these folks as soon as they’re subscribed to your record. And for those who construct a relationship with them and supply worth, they’ll be extra doubtless to purchase from you when the time comes.
Need to discover ways to construct an electronic mail record jam-packed together with your dream clients?
Take a look at our free coaching sequence: Listing Constructing Secrets and techniques.
Cleaning soap Opera Sequence
Earlier than we transfer on from speaking about constructing an electronic mail record, it’s essential to say just a few methods that can enable you to really market your merchandise to your electronic mail record (since that’s what we’re speaking about anyhow.
The primary technique is what we name the Cleaning soap Opera Sequence.
Right here’s the way it works.
You create a sequence of emails (often 3-5) that inform a narrative.
This story must be associated to the product you’re promoting, but it surely doesn’t essentially must be in regards to the product itself.
For instance, for those who had been selling a weight reduction product, your Cleaning soap Opera Sequence might inform the story of an individual who’s struggling to drop extra pounds.
They fight each fad food regimen and exercise program on the market, however nothing appears to work. They really feel hopeless and like they’ll by no means have the ability to drop extra pounds.
However then, they arrive throughout your product. They resolve to provide it a attempt, and it really works! They drop extra pounds and really feel superb.
Now, this story most likely doesn’t have something to do together with your product particularly.
The purpose is to create a relatable story that can get folks hooked and desirous to know extra.
As soon as they’re invested within the story, you can begin to introduce your product and the way it may also help them.
The Cleaning soap Opera Sequence is an extremely efficient strategy to get folks inquisitive about your merchandise, and we extremely advocate giving it a attempt.
Take a look at the video beneath to study extra…
Seinfeld Emails
The second electronic mail advertising technique we advocate is what we name Seinfeld Emails.
You’ve most likely heard of the favored sitcom Seinfeld, which aired within the 90s.
The present was about nothing… actually.
Many of the episodes had been only a sequence of random occasions that didn’t actually appear to go wherever.
However folks beloved it!
Why?
As a result of the tales had been so attention-grabbing, humorous, and intriguing.
Seinfeld Emails are comparable in that it’s a sequence of random (however associated) occasions, tales, or details that don’t actually appear to go wherever.
In different phrases, these emails (we advocate sending them each day) could possibly be about something…
- One thing attention-grabbing that just lately occurred to you.
- A joke.
- An attention-grabbing article you learn.
You get the concept.
The secret is that each electronic mail you ship relates again to a product that you simply promote.
Right here’s an instance of how this works from Rachel Pedersen — she’s actually good at these.
7. Sponsorships
Sponsorships — in related newsletters and podcasts — are one other well-liked strategy to promote merchandise on-line.
A sponsorship is mainly an advert, but it surely’s often costlier than a conventional advert since you’re paying to have your product featured in a selected e-newsletter or podcast.
However the upside is that it may be a really efficient strategy to get your product in entrance of people who find themselves already inquisitive about what you’re promoting.
For instance, let’s say you promote eco-friendly cleansing merchandise. You might discover just a few related newsletters and podcasts that target environmental points and sponsor these.
This manner, you recognize that the people who find themselves studying or listening to these sponsorships are already inquisitive about eco-friendly merchandise, which makes them more likely to be inquisitive about what you’re promoting.
You should use the dream 100 course of we outlined above to search out and safe sponsorship alternatives.
Take The One-Funnel Away Problem Now!
8. Promoting
Promoting is clearly a well-liked strategy to promote merchandise on-line, and there are loads of alternative ways to do it.
You might run advertisements on Fb, Google, or different social media platforms.
Or you may run advertisements on particular web sites which are related to your product.
For instance, for those who promote eco-friendly merchandise, you may run advertisements on web sites that target environmental points.
The important thing with promoting is to be sure you’re focusing on the best viewers.
For instance, for those who’re promoting a weight reduction product, you wouldn’t need to goal people who find themselves already at their splendid weight.
As a substitute, you need to goal people who find themselves inquisitive about weight reduction and are actively trying to find merchandise that may assist them drop extra pounds.
The easiest way to do that is to make use of what’s referred to as “viewers focusing on” if you’re establishing your advert campaigns.
Most promoting platforms, like Fb and Google, have their very own viewers focusing on choices that you need to use to be sure you’re solely displaying your advertisements to people who find themselves inquisitive about what you’re promoting.
And for those who’re undecided the way to arrange viewers focusing on, there are many guides and tutorials on-line that may enable you to out.
Or higher but, do a little bit of funnel hacking to determine what your rivals are doing!
9. Influencer Advertising and marketing
Influencer advertising is a kind of selling the place you accomplice with influencers to advertise your product.
An influencer is any individual who has loads of affect over a selected group of individuals.
For instance, let’s say you promote eco-friendly merchandise. You might discover an influencer who focuses on environmental points and accomplice with them to advertise your product.
It is a nice strategy to get your product in entrance of people who find themselves already inquisitive about what you’re promoting.
And the most effective half is that influencer advertising could be very cost-effective because you often solely must pay the influencer a one-time payment or a fee on gross sales.
If you happen to’re undecided the way to discover or contact influencers, simply do a little bit of analysis on Instagram, Google, YouTube, and different well-liked platforms the place your viewers hangs out.
You’ll discover tons of potential alternatives with just a bit little bit of analysis.
10. Giveaways & Contests
One other nice strategy to promote merchandise on-line is to run giveaways and contests.
It is a nice strategy to get folks inquisitive about your product, and it’s additionally an effective way to construct up your electronic mail record — which you’ll be able to then market and promote your merchandise to.
To run a profitable giveaway or contest, you simply want to supply a prize that’s related to your product.
To enter the giveaway or contest, folks must present their electronic mail tackle — and ideally, share the giveaway on their social media platform of alternative.
This manner, you possibly can then add them to your electronic mail record and market your merchandise to them afterward.
There are just a few alternative ways to advertise giveaways and contests.
You might promote them on social media, in your web site, and even by way of electronic mail advertising.
The secret is to only be sure you’re reaching the best viewers together with your promotion.
And for those who need assistance selling your giveaway or contest, there are many companies and platforms on the market that may enable you to out — equivalent to KingSumo.
11. Gather Opinions & Testimonials
In order for you folks to belief your product, then it is advisable to present them that different folks have tried it and beloved it.
The easiest way to do that is to gather evaluations and testimonials from previous clients — after which showcase them prominently in your web site and social media platforms.
It is a nice strategy to construct belief and credibility with potential clients.
And for those who don’t have any evaluations or testimonials but, you possibly can at all times begin by asking family and friends to depart you a evaluate.
12. Create Urgency And Shortage
Persons are, by nature, procrastinators.
Persons are extra doubtless to purchase a product in the event that they really feel like they should purchase it now.
And among the best methods to create this sense of urgency and shortage is to make use of what’s referred to as “restricted time provides.”
With a limited-time supply, you supply a reduction or another sort of incentive — however just for a restricted time period.
For instance, you may supply a ten% low cost on all orders positioned throughout the subsequent 24 hours.
Or you may supply a free reward with buy — however just for the following 100 clients.
Creating urgency and shortage is an effective way to get folks inquisitive about your product — and it might additionally enable you to enhance gross sales within the brief time period.
13. Retargeting Adverts
Retargeting is a kind of internet marketing that lets you present advertisements to individuals who have already visited your web site or interacted together with your model ultimately.
For instance, if any individual visits your web site however doesn’t purchase something, you may use retargeting to point out them advertisements on Fb to your product as they browse the web.
Retargeting is an effective way to extend model consciousness and get folks inquisitive about your product — and it may be very efficient when used appropriately.
Last Ideas
These are just some of the numerous alternative ways you can promote a product on-line.
After all, there’s no one-size-fits-all answer — so it’s essential to experiment and discover what works finest for you and your online business.
However for those who’re in search of some concepts to get began, these 13 methods ought to provide you with an excellent place to start out.
Click on beneath for those who’re prepared for a problem!
