Thursday, September 15, 2022
HomeeCommerce MarketingWe’ve made some adjustments to the Econsultancy web site

We’ve made some adjustments to the Econsultancy web site


new econsultancy homepage and top navigation

We’ve made some adjustments to the Econsultancy web site. Relying on the way you discovered this text, it’s possible you’ll have already got observed a unique look to our homepage, navigation and quite a lot of touchdown pages. The purpose is to attempt to make the web site expertise less complicated for each customer, whether or not they’re a member or not, and to offer new guests a greater understanding of what we do.

Homepage – showcasing multi-touch studying

Our homepage for the previous few years has highlighted our newest articles, experiences, case research and occasions. Content material and group are two of our strengths as a studying organisation, however which means we typically meet individuals who solely know of Econsultancy as a writer of digital advertising and marketing and ecommerce guides, or as an occasions enterprise, or as a coaching enterprise. On the brand new Econsultancy homepage, guests will get a greater overview of every thing we do, encompassing abilities evaluation, on-demand on-line coaching (by means of the Econsultancy Abilities Cloud, our LMS), coaching for groups, greatest apply analysis and tendencies evaluation.

There’ll nonetheless be some newest content material featured on the homepage, however the web page will mainly be a spot the place we clarify Econsultancy’s studying merchandise. The brand new hub web page, which yow will discover through the proper hand aspect of the highest nav, can be a good way to entry the very newest content material.

Developments and greatest apply pages – get the most recent

If you need a snapshot of what’s new, our newly simplified header menu contains hyperlinks to our tendencies and greatest apply pages.

On the tendencies web page, you’ll discover hyperlinks to our month-to-month and quarterly experiences, our newest briefings and articles, in addition to element on analyst classes and upcoming occasions and webinars.

Head over to the greatest apply web page to see the most recent Greatest Observe Guides, webinars, case research and Fast Guides.

Streamlined header menu and burger nav – discover what you want, faster

The streamlined header menu now not makes use of dropdowns, so a very powerful pages are straightforward to seek out. As talked about beforehand, each Econsultancy member, when logged in, will see a hyperlink to their very own curated hub on the proper hand aspect of the highest nav. Every member hub web page comprises new and related content material, and hyperlinks to customized studying programmes within the Abilities Cloud LMS.

Alternatively, you need to use the burger nav to delve deeper and discover content material on a specific matter, inside a sector or in your most popular format. So, if you wish to go straight to articles, or knowledge and analytics, or FMCG, you are able to do so in two clicks.

The Econsultancy Abilities Cloud

Lastly, members can now entry the Abilities Cloud from the hyperlink within the prime proper of the navigation, simply above the burger nav. We launched the all-new Abilities Cloud a number of weeks in the past on our new LMS and from in the present day the primary of our deep-dive studying channels, ecommerce, is stay as effectively. In case you haven’t executed so already, go and test it out.

Get in contact in case you’re an Econsultancy member and have any suggestions, or if you wish to schedule a demo and be taught extra about multi-touch studying.

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