The Stripo annual report 2019 — Stripo.e mail

One other nice 12 months collectively!

I need to thank everybody for being with us, for stating both our strengths, or issues we have to enhance. 

All of the options we’ve added this 12 months — have been made per your requests.

1. New technical options we’re pleased with

We preserve upgrading our device to supply you one of the best e mail builder but.

You share your concepts and your wants with us through Fb, through e mail or another attainable manner. We do our greatest to implement them as quickly as attainable.

Right here’s what we’ve added this 12 months:

1.1. Capability to construct and export AMP emails

Dynamic AMP e mail is an revolutionary new kind of e mail. This know-how permits recipients to work together together with your web site and commit sure actions, like leaving suggestions and others, straight of their inbox. 

And what’s extra vital — it means that you can ship real-time content material, like displaying if gadgets are nonetheless in inventory or have been bought out, and many others. in your emails. In different phrases, each time when opening your e mail, purchasers see solely up to date data.

What are AMP emails for?

Like I mentioned, dynamic emails allow recipients to take all required actions straight in emails with out going to a web site. 

The less actions it takes a buyer to do what you need them to, the upper the conversion is. Apart from, that is the way you care about your prospects — by minimizing the variety of steps they should take for reaching a sure outcome, you save them time.

So, what we did to allow you to construct these revolutionary AMP emails effortlessly?

Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.

1.1.1. Constructing 

It requires a couple of easy steps.

• 
  

  Constructing an AMP e mail per se

There are three main methods to do it:

a) utilizing AMP blocks — no must work on the code — first, drop a respective block in your template, and second, add your content material in it. We are actually the one device that provides this technique. 

AMP blocks out there now — AMP carousel, and AMP accordion.

Quickly we are going to add extra AMP blocks 😉 ;

b) by pasting the code of a crucial dynamic part from a Google Playground;

c) by customizing our dynamic e mail templates.

• 
  

  Constructing a fallback e mail

Fortunately, many e mail purchasers now help AMP, even cell gadgets can deal with it. 

However all AMP HTML emails require a daily HTML-format e mail as a fallback in case recipients’ e mail consumer has not rolled out the help of this revolutionary know-how. Furthermore, each codecs ought to make only one e mail. Appears like constructing it might take some time, doesn’t it?

I’ve received excellent news for you!

It doesn’t matter what kind of e mail creation you select in your campaigns, with Stripo you possibly can: 

• construct your regular HTML e mail and simply add AMP parts in it;

• select what particular parts will present up with sure e mail codecs — simply by toggling respective controls;

Yay! We’re finished constructing our AMP e mail.

Required solely if you wish to transmit — get or publish — real-time knowledge in emails.

Create one with our mock-server to test in case your e mail is able to “speaking” with servers. And if all the things is tremendous good, you then contact your builders to have them construct an identical end-point in your server.

Offering builders with this ingredient saves them hours. 

1.1.2. Validating your emails’ code

Earlier than sending this e mail to your contact base, it’s worthwhile to validate its code to make certain it’s appropriate and goes to work correctly in all inboxes.

In Stripo, do it within the preview mode with no additional strikes like copying and inserting the code into any exterior code validator. 

If there’s any mistake, click on the crimson button for the record of errors it’s worthwhile to repair.

Glad to confess that in the event you craft AMP emails by both utilizing any of our blocks or by utilizing any of our respective templates, your code shall be appropriate and won’t comprise any errors.

1.1.3. Exporting dynamic AMP emails

Direct export saves time and prevents from dropping some attributes and tags.

Because of this we’ve upgraded our integration with some ESPs that help AMP.

Now export your dynamic emails to your ESP straight. If the latter doesn’t help this MIME-type — obtain your newly created e mail because the AMP HTML file. Now you solely ought to paste it in your ESP.

At present, solely the listed beneath ESPs help direct export of AMP emails from Stripo:

However the record is rising as an increasing number of ESPs begin supporting the AMP know-how as we speak.

1.2. Library of modules

Should confess, I’m extraordinarily pleased with this characteristic.

It simplifies e mail creation: you construct and retailer complete rows and constructions, or small e mail content material parts — all of them are referred to as e mail modules.

When crafting a brand new e mail marketing campaign — you simply put a crucial module into your template. 

If crucial — barely edit it.

This characteristic does scale back time on e mail manufacturing.

1.3. VML button for Outlook

Many people have confronted the issue when rounded buttons look fairly completely different in most variations of the featured e mail consumer: that they had no white area, the button background differed from what you set, so did the font kind.

Earlier than, to repair this drawback you wanted to embed a particular VML code after which customise it to suit your e mail editor guidelines and necessities.

Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.

(Outlook 2016, Home windows)

1.4. Electronic mail on Acid plus Stripo, or tips on how to preview emails throughout 90+ environments with 1 click on

Everyone knows that testing and previewing is a necessary step of e mail constructing.

You usually want to repeat your e mail code for checking/previewing a sure e mail throughout a number of environments with an e mail testing device.

This Spring Stripo built-in with Electronic mail on Acid — the world’s prime testing device. 

Now you possibly can test and preview your emails straight in Stripo, as Electronic mail on Acid offers you with screenshots of your e mail rendered in common e mail purchasers and on a number of gadgets proper in your Stripo account.

Previewing emails means that you can forestall various rendering points.

Please watch this video to see how we preview emails with Stripo.

1.5. Drag-n-drop AMP blocks

I simply need to emphasize that now Stripo is the one device now that allows you to create dynamic AMP emails with no coding expertise in any respect for its drag-n-drop accordion and picture carousel AMP blocks.

Extra blocks to come back quickly 😉

1.6. Mock server

Only one very last thing about AMP.

If real-time content material is required in your emails — use our Mock server to test in case your emails are constructed appropriately and might ship/publish dynamic content material.

1.7. Full data base on Intercom 

When our help crew is on vacation, like in the course of the Christmas season, and also you want some assist — yow will discover the solutions to all of your questions on our device everytime you want it in our Assist Middle.

We’ve over 100 articles with detailed explanations on tips on how to deal with e mail constructing with Stripo.

I assume there’s no query left uncovered.

1.8. CSS-animated buttons, or tips on how to apply a hover impact to buttons with no additional strikes

CSS-animation, aka hover impact, is a should in e mail design as we speak. 

We allow our customers to use it effortlessly. Once more, with no coding expertise.

1.9. Gmail promo annotation

Bulk emails in Gmail usually go to the Promo tab.

With the promo annotations, your emails actually stand out amongst lots of of different ones. 

These annotations present the quantity of your low cost, the promo picture, your emblem, the expiration date in the event you’ve set them.

There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.

Each methods are as straightforward as it’s.

1.10. 4 new languages added

It’s all the time simpler to work with a brand new device in your language.

At Stripo, we monitor what languages our customers converse.

Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly common amongst our purchasers.

Therefore, we determined so as to add them to our UI — you didn’t even need to ask us about it.

Sure, our website and our editor now go in 8 languages:

65.21% of our customers converse English;

13.55% — converse Russian;

6.68% — converse Spanish, added in 2019;

5.15 — converse French, added in 2019;

3.71% — converse German;

2.66% — converse the Italian language, added in 2019;

2.49% — converse the Brazilian Portuguese language, added in 2019;

1.0% — converse the Ukrainian language.

Nevertheless, in case your language is just not on the record but and you prefer to us so as to add it to our website, please e mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.

1.11. Folders in folders

In a survey that we ran this 12 months, a lot of you mentioned you wanted the flexibility to put folders in folders. You requested — we listened.

We launched this characteristic like per week or two in the past.  

As a Stripo consumer, I discover it handy, too 😉

1.12. Integration with a number of ESPs

We allow you to switch your emails/templates to your advertising and marketing automation platform with simply 1 click on. Like I mentioned above, direct export saves time and prevents from dropping lessons, tags, and attributes.

In the course of the direct exporting course of, we take away all Stripo’s customized lessons and ship solely pure HTML code to your ESP.

Furthermore, your emails/templates stay editable after being transferred. 

Each week, we obtain lots of of emails the place you ask us for integration with sure ESPs.

So, per your request, this 12 months, we’ve built-in with a number of platforms:

(in alphabetical order):

• Act-On;

• Energetic Marketing campaign;

• Amazon SES;

• AMP HTML file;

• AWeber;

• dotdigital;

• HubSpot;

• IBM Acoustic Marketing campaign;

• iContact;

• Iterable;

• Klaviyo;

• MailClickConvert;

• Maileon;

• Mailgun;

• Mailigen;

• Mandrill by Mailchimp;

• Marketo;

• Ongage;

• Pepipost;

• Postmark;

• SparkPost;

• Sendloop;

• SharpSpring;

• Tripolis;

• Zapier.

25 this 12 months.

40 integrations in whole.

If we’re nonetheless not built-in together with your ESP, you possibly can all the time obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration together with your platform ASAP.

1.13. Safety check by Bishop Fox

To guarantee you and ourselves that the information you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting. 

Throughout a month, they have been testing and validating our device and our export strategies. 

End result: no breaches discovered. We are actually formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.

As an addition to this safety check, we are actually accepting studies of potential vulnerabilities and safety points. Discovered any, allow us to know and we’ll repair it.

1.14. Up to date roles and permissions for Businesses

Very often, a couple of individuals share an account or work on the identical mission — related for Company subscription.

Therefore, it’s very important to know what degree of entry a sure particular person has.

We reviewed and up to date all of the roles out there for Stripo customers. 

Now, when setting a job in your colleague, you realize precisely what she or he will be capable to do to your emails.

1.15. Redesign of our web site

On January 30, we rolled out a completely new model of our web site design. We labored onerous to make the UI extra intuitive.

Not solely did we redesign our web site, however we additionally transferred it to a different hosting service.

The brand new hosting service enabled us to translate our website into 4 further languages, it had a optimistic affect on the positioning load pace as nicely.

We managed to do it so easily that no person observed 😉

2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options

In final 12 months’s report, I discussed that we run quite a few checks each enterprise day. We nonetheless preserve doing it. 

I need to repeat myself and say that each time when rolling out a brand new characteristic, we run additionally guide checks to test if all the things works tremendous.

Nevertheless, some bugs sometimes happen. Once we discover any or whenever you report one to us, we hurry to repair these points with a purpose to present you uninterrupted entry to our product.

This 12 months, we’ve fastened 2024 bugs:

~200 important bugs for the editor and ~100 important bugs for plugin have been highlighted on the Launch notes web page.

3. Our failures

I’ve simply bragged about our achievements — options we’ve managed to implement.

Nevertheless, the 12 months couldn’t go with out pitfalls.

I really feel like saying a couple of phrases about our largest failure in 2019 — collaboration device, which was alleged to be launched this Fall. We needed it so badly.

Sadly, we’ve confronted some critical obstacles, however we’ll overcome them quickly. 

And in the course of 2020, you will notice our model new editor with the so long-awaited collaboration device.

The truth is, it will likely be way more than a typical collaboration device you possibly can consider.

I’m certain we are going to shock you with its capabilities, which is able to make working with Stripo even simpler.

4. Our plans for 2020

We’re filled with daring plans for 2020. Right here I need to point out simply a few of them.

4.1. AMP types and AMP lists

We are actually creating the AMP-form and AMP-list blocks. 

Sure, we wish you to make use of these revolutionary parts in your emails with no coding expertise.

АМР type is supposed to allow you to run a single- or multi-questioned survey in emails. 

It gained’t be crucial to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.

You may construct your endpoints even with Zapier.

AMP record will allow you to edit and replace knowledge after an e mail has been despatched over to prospects.

Such difficult actions with no coding expertise!

4.2. Synchronized modules

On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.

Simply think about — your e mail or postal handle has modified, you redesigned your emblem, and many others. Enhancing this info throughout all emails seems like a ache within the neck.

Quickly, you’ll solely must edit this data in any template, and all different e mail templates of yours will inherit these adjustments. 

4.3. Electronic mail template market

We need to allow you not solely to construct emails in Stripo, but additionally to promote them.

4.4. Touchdown web page builder

Yep! Constructing touchdown pages shall be as straightforward as 1-2-3.

4.5. Upgraded e mail builder

Extra features, extra alternatives, extra options — working with Stripo shall be simpler and extra enjoyable!

4.6. Collaboration instruments

Like I mentioned earlier than, we’re engaged on collaboration instruments to allow you to depart feedback, to approve emails straight within the editor. The less actions, the higher.

4.7. Simultaneous enhancing

Ever considered engaged on emails concurrently as you do in Google Docs? 

Properly, we now have considered it too.

Subsequent 12 months, we’re going to launch this feature — simultaneous enhancing in real-time.

5. Model consciousness is rising

I can’t assist however boast about our progress a bit simply in order that you realize the product you’re utilizing is getting common. 

Highlighting simply the brightest occasions right here:

5.1. Our household’s rising

Yay!! This 12 months, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.

We’re grateful to every considered one of you for selecting Stripo.

5.2. Google is aware of Stripo

Yesss!! Stripo is the primary and presently the one e mail editor to be listed on Google’s dev web page as a device that permits constructing AMP emails within the Drag-n-Drop e mail template editor.

5.3. Startup Grind devoted an occasion to Stripo

That is true! The Startup Grind neighborhood in Ukraine devoted an occasion to Stripo. 

(Our PM Dmitry Kulaksyz)

The convention corridor was full. We have been proud to current our product there.

5.4. Schooling, or how we research

Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program  2019 within the Netherlands.

There we efficiently went by way of the intensive 3-month acceleration program.

We studied advertising and marketing, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and impartial e mail designers.

5.5. We appeared as audio system at a number of occasions

This 12 months, Stripo was invited to various conferences and seminars.

In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.

In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: Electronic mail Intelligence Convention in Carmel Valley Ranch, California.

Representatives of Google, i.e. some members of the AMP crew, have been there. They appreciated our report and our device! We mentioned nearer collaboration. Yay!!

In consequence, we have been among the many first groups on the earth to check out the beta model of AMP for e mail on cell gadgets. We even received their suggestions on our respective publish.

5.6. Stripo pitches at festivals

Excited so as to add that we have been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Competition Europe 2019, and many others.

(Our CMO Ivan Burban)

There have been many different vibrant and vital occasions we’ve participated in and attended this 12 months — onerous to enumerate all of them right here.

However I can let you know that I spent way more time touring to all these conferences somewhat than right here in my residence nation 🙂  

5.7. Mentions, or how Stripo consciousness is rising

This 12 months, we have been featured in blogs of many well-known firms — we’re grateful to every of them for that.

Electronic mail on Acid, HubSpot, Mailgun, Outbrains, and plenty of different opinion leaders talked about us on their blogs.

Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their know-how companions. Yay!

Another factor: the variety of ends in Google, whenever you seek for Stripo, elevated by 3 occasions. And — the variety of searches carried out on Google this 12 months elevated by 7 occasions!

Ultimate ideas

I need to thank everybody for being with us.

Your help offers us the need and the ability to be higher, to be one of the best for you!

Thanks in your belief.

I want every considered one of you a Merry Christmas and a Glad New Yr!

Could you all be comfortable!

Sincerely, Dmitry.