Podcasts have change into more and more common over time for a wide range of causes. As extra folks earn a living from home, listening to podcasts helps them really feel like they’re part of a dialogue amongst pals. Podcasts are additionally simply accessible and might be listened to wherever, whether or not you are on an extended commute or a fast jog.
As podcasts change into extra related, extra appear to be revealed day by day — so when you’re all for beginning one, you are in all probability questioning how you can develop your podcast viewers and stand out above the remaining.
Happily, there are numerous easy steps you possibly can take to increase your podcast’s attain. From leveraging e mail advertising to networking with different podcasters, rising your podcast would not should be a problem. Let’s discover a number of completely different duties you are able to do to seek out your viewers.
- Submit your content material to each podcast app and listing.
- Have a target market.
- Add video to your podcast.
- Be energetic on social media.
- Community inside the podcast neighborhood.
- Share older podcast episodes.
- Create a podcast trailer.
- Host a contest or giveaway.
- Arrange and manage a web site.
- Leverage e mail advertising.
- Invite friends.
- Turn out to be a visitor your self.
- Make investments cash in adverts.
- Use podcast search engine marketing.
- Construct a advertising workflow.
- Embody a Name-to-Motion.
Learn how to Develop Your Podcast Viewers in 16 Steps
Whether or not you are a brand new podcaster constructing an viewers from scratch or a extra established podcaster making an attempt to increase your attain, listed here are some strategies you must embrace in your advertising technique:
1. Submit your content material to each podcast app and listing.
With the intention to develop your viewers, your podcast must be accessible wherever the listeners are. To get that form of publicity, submit your podcast’s RSS Feed to each podcast listing you could find.
Begin with platforms like Apple Podcasts, Spotify, and Google Podcasts since they’re the most well-liked platforms — however do not cease there. There are many smaller podcast platforms listeners use day by day, so you could submit your RSS Feed to these locations as properly to draw as many listeners as potential.
Although submitting your podcast to all these completely different locations would possibly sound overwhelming, it is truly quite simple. Simply open an account and submit your podcast to every present by finishing a type. As soon as you have completed that, your present will robotically replace on every platform each time you submit a brand new episode.
2. Have a target market.
Making a podcast you assume everybody can take pleasure in could sound like a good suggestion, however podcasts with no area of interest are very troublesome to market — particularly in the event that they’re model new. As an alternative of making an attempt to have mass attraction, discover a clear focus to your podcast.
For instance, For Coloured Nerds is a weekly podcast that makes use of popular culture as a technique to dissect completely different points of Black tradition. The podcast was so profitable it led to the hosts being picked up for one more podcast known as The Nod, which was tailored right into a TV present on Quibi.
3. Add video to your podcast.
Video remains to be a most popular format for a lot of shoppers, so you must discover methods to include video into your podcast. A method to do that is to easily add a static picture to your audio file so you possibly can convert it to a video file.
One other means is to movie your self recording the podcast together with your friends and co-hosts. You too can create quick video clips of standout moments out of your episodes. It doesn’t matter what you resolve, at all times submit video content material to YouTube and apps like Instagram and TikTok.
4. Be energetic on social media.
Entice and have interaction together with your viewers on-line by responding to feedback on apps like Twitter, Instagram, TikTok, and Fb. For instance, Crissle West is likely one of the hosts of a podcast known as The Learn.
In between episodes she might be discovered on Twitter interacting along with her followers, posting about her favourite artists, and answering questions on episodes. The Learn additionally has a phase that focuses on psychological well being, and Crissle will generally submit psychological well being recommendation on Twitter as properly.
5. Community inside the podcast neighborhood.
Be a part of Fb teams, Reddit boards, and different on-line podcaster communities to community. In these digital areas, you possibly can reply questions, get helpful suggestions, contribute to dialogue subjects, and showcase your persona.
One other technique to become involved within the podcast neighborhood is to attend conferences, exhibitions, and meetups geared in direction of podcasters and content material creators in your area of interest. Networking inside the neighborhood will open doorways to new alternatives, show you how to discover nice visitor audio system, and can show you how to visitor on different podcasts.
6. Share older podcast episodes.
Selling your newest episode is vital, however you should not cease there. Give your older episodes a second life on-line by sharing older clips at any time when potential.
For instance, if there’s a matter trending on social media that you have coated in an outdated episode, share a clip from that episode that coincides with the trending dialogue. You too can make a compilation video of a few of your favourite moments from previous episodes and submit it on YouTube.
7. Create a podcast trailer.
In the identical means film trailers can entice viewers to look at a brand new movie, podcast trailers can entice listeners to tune in. For the trailer, keep away from simply utilizing a snippet from a earlier episode.
As an alternative, get artistic and craft one thing that completely captures your podcast’s worth. You are able to do this by compiling a montage of clips or utilizing narration. Remember to showcase your greatest moments and the most important friends you have had on the present.
As soon as you have created your customized trailer, submit it on all platforms — and pin the trailer to the highest of your profiles so it is the very first thing potential listeners see.
8. Host a contest or giveaway.
Few folks can resist the attract of free stuff, so contests and giveaways are one of many best methods to draw an viewers to your podcast —however remember that some folks will solely have interaction together with your podcast for the prospect to win one thing and will not stick round after the competition or giveaway is over.
To make the competition work in your favor, have listeners go away opinions or generate buzz about your podcast for an opportunity to win.
For instance, announce the giveaway in your present and on social media. Inform your listeners to go away opinions about your podcast on platforms like Apple Podcasts and Google Podcasts, — then you possibly can decide a random reviewer to win. Even when that individual by no means tunes in once more after successful the prize, their favorable overview will final perpetually.
9. Arrange and manage a web site.
Your listeners will probably solely hearken to your podcast on their favourite platforms, however having a web site can nonetheless assist your podcast develop its viewers. A web site will give potential listeners the chance to seek out your web site, hearken to a pattern of an episode or two, and browse what your podcast is about earlier than deciding to decide to listening absolutely.
Be certain that to make use of search engine marketing to spice up your web site in search outcomes. To do that, create a singular web page in your web site for each new episode. Then add notes and a whole transcript of your episode to the web page. Use key phrases within the notes, descriptions, and wherever applicable.
10. Leverage e mail advertising.
One other perk to having a web site is that it will probably gather e mail addresses you possibly can ship advertising content material to. Add join packing containers on the finish of every weblog submit and to your social media profiles, or you possibly can overlay your entire web site to get your followers e mail addresses.
After you have that info, you possibly can ship e mail notifications at any time when a brand new episode drops or ship a weekly e-newsletter. Do not be afraid to get artistic. For instance, when you run a podcast about comedian books, you possibly can ship listeners an e mail recommending a brand new Marvel movie hitting theaters.
11. Invite friends.
Interview friends who’re inside your area of interest so that you could expose your content material to their viewers. Your visitor will probably take to social media to advertise their look in your podcast, leading to free advertising.
You additionally haven’t got to ask well-known celebrities or high-profile influencers. Although friends with a big fanbase are priceless, anybody with an excellent story that matches inside your matter could make your podcast stand out. Simply ensure you’re ready with good questions and a subject of dialogue.
12. Turn out to be a visitor your self.
You’ve got networked inside the podcast neighborhood and have had friends in your platform, so why not use the connections you have made to change into a visitor your self? In case you’re not being invited organically then attain out to exhibits you assume you possibly can add worth to.
Whenever you do that, put together an elevator pitch that explains who you’re, what you do, and why you would be a superb visitor. And as soon as you are a visitor, do not forget to advertise your podcast, social media, and web site.
13. Make investments cash in adverts.
The methods I’ve listed all have the potential to develop your channel over time, however in order for you faster outcomes you also needs to leverage paid promoting. For instance, you should buy advert house on one other podcast that’s much like yours.
In case you go this route, buy house on about 4 episodes to get sufficient publicity. You too can buy Google and Fb Advertisements to spice up visibility.
14. Use podcast search engine marketing.
I discussed utilizing search engine marketing to your podcast’s web site, however podcast search engine marketing is simply as vital. Since podcasts are an audio medium, there aren’t an entire lot of search engine marketing alternatives — however there are nonetheless a couple of to make the most of.
Embody the names of any friends, subjects, or occasions in your episode that may seize listeners’ consideration after they’re looking podcast directories. You also needs to embrace phrases and phrases in your description and headlines that listeners would kind into search engines like google and yahoo.
15. Construct a advertising workflow.
Create a guidelines to observe every time you publish a brand new episode. This may show you how to keep constant in your advertising efforts and guarantee each episode is getting the identical probability to flourish on-line.
Over time, you possibly can refine your advertising move as you determine what works and what would not. Listed below are some duties to incorporate in your workflow:
- Craft promotional posts, graphics, and movies for TikTok, Twitter, Instagram, and Fb.
- Ship media kits with social media posts and duplicate to friends to allow them to simply promote the episode.
- Publish a weblog submit to the web site with the episode’s description and transcription.
- Add the most recent episode to your e mail signature.
16. Embody a Name-to-Motion.
In some unspecified time in the future in each podcast episode you could embrace a name to motion. A CTA is a request for listeners to do one thing. Most podcasts usually have them at the start and finish of every episode. Your CTA ought to be attention-grabbing but additionally quick and easy. Listed below are a couple of examples:
- “Bear in mind to observe [Podcast Name] on Instagram, Twitter, and TikTok for the most recent information relating to episodes and contests.”
- “Be certain that to hit the subscribe button if you have not already so you may by no means miss an episode.”
- “Go to our web site so you possibly can subscribe to our e-newsletter and get the most recent updates on our present straight to your e mail.”
As soon as once more, at all times embrace a CTA in each podcast episode, actually — make it part of your advertising workflow.
It looks as if a brand new podcast is airing day by day, however the following tips will assist your podcast stand aside from the competitors. Now that you recognize what you could do, you are prepared to start out selling your podcast and rising your viewers.
